Alcest
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
154,785
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-07 18:49:14 UTC
Genres
Biography
In a departure from their metal roots, ALCEST's 2014 album “Shelter” embraced dream-pop, while “Kodama” drew inspiration from “Princess Mononoke,” delving into themes of identity and belonging. “Spiritual Instinct” (2019), released via Nuclear Blast, sees the band embracing a darker, more cathartic sound, blending heavy and light elements across various genres, solidifying their status as genre innovators.
Alcest cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, FRANCE. A heavily male (71%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 15,753 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Impericon, Ampeg, FromSoftware, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 154,785 · Engagements 4,164 · Rate 2.7% Posts 158 · Views 15,753 · Avg Likes 4,097 · Avg Comments 99 · Avg Views 15,753 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 39% 35-44: 12% 45-64: 4% |
Largest: 25-34 (42%); next: 18-24 (39%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (11%) FRANCE (10%) GERMANY (4%) MEXICO (4%) |
Top regions: UNITED STATES (14%), BRAZIL (11%), FRANCE (10%) |
| Platform Engagement | Instagram: 2,968 avg likes/post · Youtube: 15,753 avg views/post | Best reach: Youtube 15,753 avg views; best engagement: Instagram 2,968 avg likes |
Top Brand Affinities
Impericon
Ampeg
FromSoftware
Bloodborne
MOOG
Accor Hotels
Metal Gear Solid
Tattoodo
Pro Tools
Sennheiser
Square Enix
The Witcher
| Brand | Category | Score |
|---|---|---|
| Impericon | 65.73 | |
| Ampeg | 38.46 | |
| FromSoftware | 30.69 | |
| Bloodborne | 20.89 | |
| MOOG | 15.97 | |
| Accor Hotels | 14.64 | |
| Metal Gear Solid | 12.09 | |
| Tattoodo | 10.69 | |
| Pro Tools | 10.68 | |
| Sennheiser | 10.24 | |
| Square Enix | 9.26 | |
| The Witcher | 8.43 | |
| Final Fantasy | 6.79 | |
| The Last of Us | 6.68 | |
| Diablo | 6.47 | |
| Bandai Namco | 6.32 | |
| World of Warcraft | 6.28 | |
| Ableton | 6.23 | |
| God of War | 6.05 | |
| Spotify Music | 5.79 | |
| Resident Evil | 5.73 | |
| Pilsner Urquell | 5.70 | |
| Capcom | 5.53 | |
| Dr. Martens | 5.05 | |
| Sega | 4.97 | |
| Fallout | 4.63 | |
| Paco Rabanne | 4.54 | |
| Movistar | 4.24 | |
| Jack Daniels | 4.05 | |
| Garnier | 3.95 | |
| Kickstarter | 3.75 | |
| Mortal Kombat | 3.71 | |
| Nintendo | 3.51 | |
| Lollapalooza | 3.51 | |
| Bethesda Softworks | 3.48 | |
| Gundam | 3.41 | |
| Warner Bros | 3.27 | |
| Omega | 3.19 | |
| Leica | 3.17 | |
| HBO | 3.05 | |
| SoundCloud | 3.04 | |
| Star Wars | 2.91 | |
| Fujifilm | 2.80 | |
| Columbia Pictures | 2.68 | |
| Kodak | 2.63 | |
| Faber-Castell | 2.51 | |
| Activision Blizzard | 2.50 | |
| Montblanc | 2.38 | |
| Lush | 2.36 | |
| Polaroid | 2.36 |
Official Profiles
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LoginArtist: Alcest
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:42:35 | Améthyste | CISM | Montreal, QC, CA | 500 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
