Alan Walker Brand Affinity ranks highest Pioneer at 11.07% . Very Strong. Score DMDB 83.24% | Fanbase 88.48%

Alan Walker — electronic artist from NO.

Alan Walker, a musician whose passion for music ignited at a young age, has achieved remarkable success in the industry. His track "Faded" has garnered over 2…

Alan Walker

Superstar

Country: NO | Gender: male | Artist ID: 11e81bc7-5575-63b4-bd3b-a0369fe50396

Find Artist

Genres

electronicelectro housepop dancedanceelectronic

Influential: 83.24% Fanbase: 88.48% Trending: 80.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 11.07% • Very Strong

As of 2025-09-09

72,762,638

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 83.24% | Fanbase 88.48% | Trending 80.62% | CAREER STAGE: SUPERSTAR

Biography

Alan Walker, a musician whose passion for music ignited at a young age, has achieved remarkable success in the industry. His track "Faded" has garnered over 2 billion streams, a milestone that exceeded his wildest expectations. Walker's strong bond with his fanbase, known as The Walkers, has fostered a vibrant creative community known as the World of Walker since 2015.

In November of the previous year, Walker unveiled the first installment of his album "Walkerworld," offering fans a multifaceted experience with a world tour, Fortnite map, and monthly new song releases throughout 2024. Anticipating the release of "Walkerworld 2.0" this year, Walker is eager to share an array of new songs with his dedicated audience. His music can be explored further through the playlist "This Is Alan Walker."

Report Date: 2025-09-09

Alan Walker converts attention from 18-24 & 25-34 audiences across INDIA, INDONESIA, UNITED STATES. Audience shape is heavily male (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 396,700 avg views per post, with supportive conversation on Tiktok. Shared audience with Pioneer, Tomorrowland, PlayerUnknown's Battlegrounds underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alan Walker score 0.09% — Low bucket.

Brand: PioneerBrand: TomorrowlandBrand: PlayerUnknown's Battlegrounds

Followers:72,762,638

Engagements:67,367

Rate:0.1%

Posts:3,255

Avg Likes:63,212

Avg Comments:1,318

Avg Views:511,430

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 72,762,638 · Engagements 67,367 · Rate 0.1% Posts 3,255 · Views 511,430 · Avg Likes 63,212 · Avg Comments 1,318 · Avg Views 511,430	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 9% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	INDIA (16%) INDONESIA (14%) UNITED STATES (8%) BRAZIL (7%) VIETNAM (4%)	Top regions: INDIA (16%), INDONESIA (14%), UNITED STATES (8%)
Platform Engagement	Instagram: 27,660 avg likes/post · Tiktok: 396,700 avg views/post · Youtube: 114,730 avg views/post	Best reach: Tiktok 396,700 avg views; best engagement: Tiktok 30,500 avg likes

Top Brand Affinities

Pioneer

Score: 11.07

Tomorrowland

Score: 8.89

PlayerUnknown's Battlegrounds

Score: 5.92

Ableton

Score: 5.55

Bajaj

Score: 3.47

Snapseed

Score: 2.92

Ducati

Score: 2.62

SoundCloud

Score: 2.31

Beats Electronics

Score: 2.24

KTM

Score: 1.98

Jaguar

Score: 1.86

musical.ly

Score: 1.77

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Pioneer		11.07
Tomorrowland		8.89
PlayerUnknown's Battlegrounds		5.92
Ableton		5.55
Bajaj		3.47
Snapseed		2.92
Ducati		2.62
SoundCloud		2.31
Beats Electronics		2.24
KTM		1.98
Jaguar		1.86
musical.ly		1.77
Harley-Davidson		1.64
KFC		1.62
Sony		1.53
Puma		1.49
Marvel Entertainment		1.41
Canon		1.39
Ray-Ban		1.37
Xbox		1.33
Travelgram		1.31
Red Bull		1.30
Marvel		1.29
Call of Duty		1.27
Lamborghini		1.25
Supreme		1.25
Xiaomi		1.24
Nikon		1.23
Coachella		1.23
UNIQLO		1.21
Adobe		1.21
Spotify Music		1.21
Hyundai		1.21
Fujifilm		1.20
Pokemon Go		1.19
Calvin Klein		1.17
Ferrari		1.16
Vans		1.16
Pepsi		1.15
Suzuki		1.09
PlayStation		1.09
shein		1.07
Converse		1.06
Nike		1.06
Pokemon		1.06
SheInside		1.05
National Geographic		1.05
Mazda		1.03
Coca-Cola		1.01
FashionNova		0.99