Alan Walker

Alan Walker — electronic artist from NO.

Alan Walker, a musician whose passion for music ignited at a young age, has achieved remarkable success in the industry. His track "Faded" has garnered over 2…

Influence: 83.24% Fanbase: 88.48% Trending: 80.62% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Tomorrowland • 10.42% • Very Strong

As of 2025-09-30

72,750,134

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-01 00:22:14 UTC

Genres

electronicelectro housepop dancedanceelectronic

Biography

Alan Walker, a musician whose passion for music ignited at a young age, has achieved remarkable success in the industry. His track "Faded" has garnered over 2 billion streams, a milestone that exceeded his wildest expectations. Walker's strong bond with his fanbase, known as The Walkers, has fostered a vibrant creative community known as the World of Walker since 2015.

In November of the previous year, Walker unveiled the first installment of his album "Walkerworld," offering fans a multifaceted experience with a world tour, Fortnite map, and monthly new song releases throughout 2024. Anticipating the release of "Walkerworld 2.0" this year, Walker is eager to share an array of new songs with his dedicated audience. His music can be explored further through the playlist "This Is Alan Walker."

Top Brand Affinities

Report Date: 2025-09-30

Alan Walker converts attention from 18-24 & 25-34 audiences across INDIA, INDONESIA, UNITED STATES. Audience shape is heavily male (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 396,700 avg views per post, with supportive conversation on Tiktok. Shared audience with Tomorrowland, Pioneer, PlayerUnknown's Battlegrounds underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alan Walker score 0.09% — Low bucket.

Brand: TomorrowlandBrand: PioneerBrand: PlayerUnknown's Battlegrounds

Followers:72,750,134

Engagements:66,040

Rate:0.1%

Posts:3,271

Avg Likes:61,930

Avg Comments:1,141

Avg Views:508,864

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 72,750,134 · Engagements 66,040 · Rate 0.1% Posts 3,271 · Views 508,864 · Avg Likes 61,930 · Avg Comments 1,141 · Avg Views 508,864	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	INDIA (20%) INDONESIA (12%) UNITED STATES (9%) BRAZIL (6%) BANGLADESH (3%)	Top regions: INDIA (20%), INDONESIA (12%), UNITED STATES (9%)
Platform Engagement	Instagram: 27,143 avg likes/post · Tiktok: 396,700 avg views/post · Youtube: 112,164 avg views/post	Best reach: Tiktok 396,700 avg views; best engagement: Tiktok 30,500 avg likes

Top Brand Affinities

Tomorrowland

Score: 10.42

Pioneer

Score: 6.50

PlayerUnknown's Battlegrounds

Score: 6.12

Ableton

Score: 5.58

Bajaj

Score: 5.48

musical.ly

Score: 2.99

Snapseed

Score: 2.81

Monster Beverage

Score: 2.69

KTM

Score: 2.63

Ducati

Score: 2.62

Beats Electronics

Score: 2.54

SoundCloud

Score: 2.24

Brand	Category	Score
Tomorrowland		10.42
Pioneer		6.50
PlayerUnknown's Battlegrounds		6.12
Ableton		5.58
Bajaj		5.48
musical.ly		2.99
Snapseed		2.81
Monster Beverage		2.69
KTM		2.63
Ducati		2.62
Beats Electronics		2.54
SoundCloud		2.24
Ubisoft		2.14
National Geographic		1.89
Jaguar		1.87
Petronas		1.86
Supreme		1.85
Sony		1.85
FIFA		1.80
Harley-Davidson		1.66
Rolex		1.61
Yamaha		1.59
Coachella		1.53
Canon		1.48
Spotify Music		1.47
Marvel Entertainment		1.47
Converse		1.41
Levi's		1.40
Nikon		1.31
Pepsi		1.30
FashionNova		1.30
Vans		1.29
Travelgram		1.29
CBS		1.29
Calvin Klein		1.28
Ray-Ban		1.23
UNIQLO		1.21
Adidas		1.21
Hyundai		1.20
Pokemon Go		1.20
Fujifilm		1.20
Ferrari		1.17
CBS Television Studios		1.17
Puma		1.16
GoPro		1.15
H&M		1.14
Red Bull		1.14
Guess		1.13
Grand Theft Auto		1.10
Marvel		1.09