Alaina Castillo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
2,832,321
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
Updated 2025-10-03 21:30:18 UTC
Genres
Scores
Biography
My work involves reviewing albums, interviewing artists, and attending live performances to capture the essence of the music scene and share it with readers. By staying informed about current trends and historical influences, I strive to create compelling narratives that celebrate the creativity and innovation within the music industry, connecting readers to the transformative power of sound and lyrics.
Alaina Castillo resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily female (77%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 1,945 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with GENTLE MONSTER, Brandy Melville, Amazon Music maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,832,321 · Engagements 1,447 · Rate 0.1% Posts 1,277 · Views 2,907 · Avg Likes 1,396 · Avg Comments 71 · Avg Views 2,907 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 67% 25-34: 16% 13-17: 15% 35-44: 2% |
Largest: 18-24 (67%); next: 25-34 (16%) |
| Gender Split |
Female: 77% Male: 23% Non-binary/Other: 0% |
Skews female (77%) |
| Top Countries |
UNITED STATES (34%) BRAZIL (9%) UNITED KINGDOM (5%) PHILIPPINES (5%) CANADA (4%) |
Top regions: UNITED STATES (34%), BRAZIL (9%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 1,104 avg likes/post · Tiktok: 1,945 avg views/post · Youtube: 962 avg views/post | Best reach: Tiktok 1,945 avg views; best engagement: Instagram 1,104 avg likes |
Top Brand Affinities
GENTLE MONSTER
Brandy Melville
Amazon Music
Maison Margiela
Stüssy
Vivienne Westwood
Ableton
Lollapalooza
Urban Outfitters
iHeartRadio Music Awards
Coachella
Carhartt
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 32.55 | |
| Brandy Melville | 11.11 | |
| Amazon Music | 9.58 | |
| Maison Margiela | 8.18 | |
| Stüssy | 7.90 | |
| Vivienne Westwood | 6.17 | |
| Ableton | 5.12 | |
| Lollapalooza | 4.92 | |
| Urban Outfitters | 4.18 | |
| iHeartRadio Music Awards | 4.12 | |
| Coachella | 3.99 | |
| Carhartt | 3.97 | |
| Summit Entertainment | 3.71 | |
| NBC | 3.31 | |
| Forever 21 | 3.24 | |
| Gundam | 3.20 | |
| Nickelodeon | 3.17 | |
| SoundCloud | 3.13 | |
| H&M | 2.97 | |
| ASICS | 2.78 | |
| Spotify Music | 2.74 | |
| UNIQLO | 2.52 | |
| shein | 2.42 | |
| Hyundai | 2.37 | |
| Kylie Cosmetics | 2.33 | |
| Gymshark | 2.33 | |
| Dr. Martens | 2.22 | |
| Vans | 2.20 | |
| GAP | 2.19 | |
| Kodak | 2.16 | |
| AMC | 2.05 | |
| Polo Ralph Lauren | 2.03 | |
| Balenciaga | 1.97 | |
| Paramount Pictures | 1.97 | |
| Chrysler | 1.97 | |
| SheInside | 1.97 | |
| Victoria's Secret | 1.97 | |
| Fenty beauty | 1.95 | |
| Dolce & Gabbana | 1.95 | |
| Hollister Co | 1.94 | |
| Bershka | 1.90 | |
| ASOS | 1.89 | |
| Sprite | 1.87 | |
| Polaroid | 1.86 | |
| Target | 1.80 | |
| Showtime | 1.74 | |
| The North Face | 1.72 | |
| Burberry | 1.69 | |
| Beats Electronics | 1.69 | |
| Yves Saint Laurent | 1.68 |
Official Profiles
Login to view Contact
LoginArtist: Alaina Castillo
The map shows every radio station that aired Alaina Castillo today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 22:11:11 | pocket locket | ICRT | Taiwan, TW | 190 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |