Alabama Brand Affinity ranks highest Ariat at 34.62% . Very Strong. Score DMDB 68.68% | Fanbase 57.90%

Alabama — country artist from US.

Alabama, a country band formed in the late '70s, revitalized the popularity of country bands, blending country and rock influences. Comprised of first cousins…

Alabama

Recognizable

Country: US | Artist ID: 11e81bbf-0180-9d76-974e-a0369fe50396

Find Artist

Genres

countrycountrycountry roadcountry rockcontemporary country

Influential: 68.68% Fanbase: 57.90% Trending: 74.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 34.62% • Very Strong

As of 2025-09-09

298,393

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.68% | Fanbase 57.90% | Trending 74.07% | CAREER STAGE: MAINSTREAM

Biography

Alabama, a country band formed in the late '70s, revitalized the popularity of country bands, blending country and rock influences. Comprised of first cousins Randy Owen (born December 14, 1949), Teddy Gentry (born January 22, 1952), and Jeff Cook (born August 27, 1949), the band originated in Alabama and began performing as Young Country in 1969. After several lineup changes, including the addition of drummer Mark Herndon, the band changed its name to Alabama in 1977 and gained regional success with self-released singles.

In 1980, Alabama signed with RCA Records and achieved a remarkable streak of 21 number one hits, solidifying their status as the most popular country group of the '80s. Throughout the decade, they garnered multiple awards, crossed over to the pop charts, and released seven multi-platinum albums. Despite a decline in popularity in the '90s, Alabama continued to produce hit singles and albums, ultimately disbanding in 2006 before reuniting in 2011. Their enduring legacy was further solidified with the release of new material in 2015, marking a successful resurgence in their career.

Report Date: 2025-09-09

Alabama cuts through with 25-34 & 45-64 audiences and consistency across UNITED STATES, CANADA, BRAZIL. A male-leaning (53%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 328,495 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Ariat, Miller Lite, iHeartRadio Music Awards, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alabama score 1.37% — Moderate bucket.

Brand: AriatBrand: Miller LiteBrand: iHeartRadio Music Awards

Followers:298,393

Engagements:4,090

Rate:1.4%

Posts:944

Avg Likes:3,958

Avg Comments:159

Avg Views:328,495

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 298,393 · Engagements 4,090 · Rate 1.4% Posts 944 · Views 328,495 · Avg Likes 3,958 · Avg Comments 159 · Avg Views 328,495	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 28% 45-64: 24% 18-24: 22% 35-44: 22%	Largest: 25-34 (28%); next: 45-64 (24%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (77%) CANADA (6%) BRAZIL (4%) UNITED KINGDOM (2%) AUSTRALIA (1%)	Top regions: UNITED STATES (77%), CANADA (6%), BRAZIL (4%)
Platform Engagement	Instagram: 815 avg likes/post · Youtube: 328,495 avg views/post	Best reach: Youtube 328,495 avg views; best engagement: Youtube 3,143 avg likes

Top Brand Affinities

Ariat

Score: 34.62

Miller Lite

Score: 19.94

iHeartRadio Music Awards

Score: 11.68

Coors

Score: 10.40

Barstool Sports

Score: 10.32

Qualcomm

Score: 10.21

Benihana

Score: 10.00

Kroger

Score: 9.62

Bud Light

Score: 9.55

Margaritaville

Score: 9.55

Lowe's

Score: 9.43

Verizon

Score: 9.29

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Ariat		34.62
Miller Lite		19.94
iHeartRadio Music Awards		11.68
Coors		10.40
Barstool Sports		10.32
Qualcomm		10.21
Benihana		10.00
Kroger		9.62
Bud Light		9.55
Margaritaville		9.55
Lowe's		9.43
Verizon		9.29
Free People		9.12
Houston Livestock Show and Rodeo		9.01
Dollar Tree		8.91
Publix		8.75
NBC		8.34
Busch		7.95
Lululemon Athletica		7.68
Amazon Music		7.64
T.J. Maxx		7.32
Younique		7.09
Coachella		7.07
FOX		7.00
HomeGoods		6.80
Walmart		6.63
The Home Depot		6.57
Pontiac		6.48
GMC		6.44
Gillette		6.33
Chick-fil-A		6.15
Nixon		6.02
MamaBear		5.85
Carhartt		5.54
OLD NAVY		5.37
PetSmart		5.12
Budweiser		4.83
Jeep		4.72
Taco Bell		4.51
Steve Madden		4.48
American Eagle		4.32
Jack Daniels		4.17
Chevrolet		4.14
Coach		4.07
Abercrombie & Fitch		4.07
NORDSTROM		3.96
LEGOLAND		3.85
NHL		3.80
Redken		3.73
Heinz		3.73