Al James Brand Affinity ranks highest Penshoppe at 57.72% . Very Strong. Score DMDB 59.75% | Fanbase 50.56%

Al James — r&b, funk & soul artist from PH.

Al James is a rising hip-hop artist who recently gained recognition for his track "Pahinga," featured in a McDonald’s commercial. Despite being relatively…

Al James

Recognizable

Country: PH | Gender: male | Artist ID: 11e81bbc-5d2d-cd9a-9867-a0369fe50396

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Genres

r&b, funk & soulpinoy r&bhip-hop & raphip-hop/rappinoy hip hoptagalog rappinoy trappinoy alternative rapcontemporary hip hophip hoptrapasianopm

Influential: 59.75% Fanbase: 50.56% Trending: 64.34%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 57.72% • Very Strong

As of 2025-09-09

1,921,304

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.75% | Fanbase 50.56% | Trending 64.34% | CAREER STAGE: MAINSTREAM

Biography

Al James is a rising hip-hop artist who recently gained recognition for his track "Pahinga," featured in a McDonald’s commercial. Despite being relatively unknown in mainstream music circles, James has amassed over 20 million views on YouTube. His music has been heard in various urban settings, resonating with listeners who may not immediately recognize his name.

Report Date: 2025-09-09

Al James connects with 18-24 & 25-34 audiences and shows durable traction across PHILIPPINES, UNITED STATES, CANADA. With a heavily male (68%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 16,950 avg views per post; Instagram adds dependable engagement depth. Overlap with Penshoppe, Jollibee, McCafé highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Al James moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Al James score 0.31% — Low bucket.

Brand: PenshoppeBrand: JollibeeBrand: McCafé

Followers:1,921,304

Engagements:5,865

Rate:0.3%

Posts:854

Avg Likes:5,787

Avg Comments:49

Avg Views:25,010

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,921,304 · Engagements 5,865 · Rate 0.3% Posts 854 · Views 25,010 · Avg Likes 5,787 · Avg Comments 49 · Avg Views 25,010	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 12% 35-44: 2%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	PHILIPPINES (92%) UNITED STATES (4%) CANADA (1%) ITALY (1%) UNITED ARAB EMIRATES (1%)	Top regions: PHILIPPINES (92%), UNITED STATES (4%), CANADA (1%)
Platform Engagement	Instagram: 4,151 avg likes/post · Tiktok: 16,950 avg views/post · Youtube: 8,060 avg views/post	Best reach: Tiktok 16,950 avg views; best engagement: Instagram 4,151 avg likes

Top Brand Affinities

Penshoppe

Score: 57.72

Jollibee

Score: 34.05

McCafé

Score: 24.40

Outfitgrid

Score: 18.28

Stüssy

Score: 17.27

Sneaker News

Score: 16.47

Alden

Score: 15.54

Wingstop

Score: 13.32

New Era

Score: 12.95

Blackmagic Design

Score: 11.72

GENTLE MONSTER

Score: 11.65

Nice Kicks

Score: 11.60

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Top Brand Affinities

Brand	Category	Score
Penshoppe		57.72
Jollibee		34.05
McCafé		24.40
Outfitgrid		18.28
Stüssy		17.27
Sneaker News		16.47
Alden		15.54
Wingstop		13.32
New Era		12.95
Blackmagic Design		11.72
GENTLE MONSTER		11.65
Nice Kicks		11.60
Atmos		9.90
Champion		9.43
Yakult		9.32
Kickstagram		8.07
Pioneer		7.85
Carhartt		7.60
Sunnies Studios		7.35
Sneakerhead		7.10
UNIQLO		6.79
Gundam		6.34
Timberland		6.31
Pringles		6.09
Sole Collector		5.92
Vans		5.70
G-shock		4.55
Supreme		4.54
Los Angeles Lakers		4.36
Gatorade		4.27
Hennessy		4.18
Pizza Hut		4.05
New Balance		3.86
Fujifilm		3.85
OLD NAVY		3.83
Bacardi		3.67
Converse		3.33
A Game of Tones		3.31
NBA		3.24
Petronas		3.18
Snapseed		3.05
Urban Outfitters		2.94
ASICS		2.91
Kodak		2.81
Nike		2.74
Guess		2.61
H&M		2.60
Maybelline		2.60
Fila		2.50
Balenciaga		2.41