Akon Brand Affinity ranks highest Warner Music at 23.75% . Very Strong. Score DMDB 81.69% | Fanbase 81.25%

Akon — pop artist from US.

Akon is a versatile artist known for his soulful voice that has produced hits in various genres such as pop, R&B, hip hop, and dance. With chart-topping…

Akon

Superstar

Country: US | Gender: male | Artist ID: 11e81bc9-1a14-2c5e-a4e1-a0369fe50396

Find Artist

Genres

popdance popmainstream pophip-hop & raphip-hop/rap

Influential: 81.69% Fanbase: 81.25% Trending: 81.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 23.75% • Very Strong

As of 2025-09-09

29,705,785

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 81.69% | Fanbase 81.25% | Trending 81.91% | CAREER STAGE: SUPERSTAR

Biography

Akon is a versatile artist known for his soulful voice that has produced hits in various genres such as pop, R&B, hip hop, and dance. With chart-topping singles like "Smack That" and "I Wanna Love You," he has also collaborated with numerous music icons, accumulating over 35 million album sales worldwide, five Grammy Award nominations, and 45 Billboard Hot 100 songs.

Recognized for his achievements, Akon holds the Guinness Book of World Records for the highest-selling artist for master ringtones and was the first solo artist to secure both the number one and number two spots on the Billboard Hot 100. Beyond music, he has dedicated efforts to address the lack of electricity in sub-Saharan Africa through the initiative "Akon Lighting Africa," partnering with organizations to provide sustainable energy solutions for communities in need.

Report Date: 2025-09-09

Akon indexes high with fans in the 18-24 range in BRAZIL, UNITED STATES, INDIA. The skew is heavily male (72%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 329,573 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Warner Music, Amazon Music, iHeartRadio Music Awards, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Akon when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Akon score 0.12% — Low bucket.

Brand: Warner MusicBrand: Amazon MusicBrand: iHeartRadio Music Awards

Followers:29,705,785

Engagements:34,621

Rate:0.1%

Posts:1,215

Avg Likes:33,374

Avg Comments:943

Avg Views:399,773

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,705,785 · Engagements 34,621 · Rate 0.1% Posts 1,215 · Views 399,773 · Avg Likes 33,374 · Avg Comments 943 · Avg Views 399,773	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 34% 35-44: 5% 13-17: 5%	Largest: 18-24 (54%); next: 25-34 (34%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	BRAZIL (16%) UNITED STATES (16%) INDIA (15%) NIGERIA (9%) FRANCE (5%)	Top regions: BRAZIL (16%), UNITED STATES (16%), INDIA (15%)
Platform Engagement	Instagram: 18,431 avg likes/post · Tiktok: 70,200 avg views/post · Youtube: 329,573 avg views/post	Best reach: Youtube 329,573 avg views; best engagement: Instagram 18,431 avg likes

Top Brand Affinities

Warner Music

Score: 23.75

Amazon Music

Score: 9.37

iHeartRadio Music Awards

Score: 6.71

Champion

Score: 5.38

CNN

Score: 5.12

Alexander McQueen

Score: 4.61

ESPN

Score: 3.82

BALMAIN

Score: 3.65

Timberland

Score: 3.52

Kodak

Score: 3.30

MTV

Score: 3.12

Hennessy

Score: 2.89

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Top Brand Affinities

Brand	Category	Score
Warner Music		23.75
Amazon Music		9.37
iHeartRadio Music Awards		6.71
Champion		5.38
CNN		5.12
Alexander McQueen		4.61
ESPN		3.82
BALMAIN		3.65
Timberland		3.52
Kodak		3.30
MTV		3.12
Hennessy		2.89
Bugatti		2.88
NBC		2.85
Rolls-Royce		2.51
Philips		2.41
Balenciaga		2.33
Fenty beauty		2.24
NFL		2.15
SoundCloud		2.09
NBA		2.09
Nokia		1.98
FashionNova		1.97
New Balance		1.96
WWE		1.87
Calvin Klein		1.84
Cartier		1.79
KFC		1.77
Versace		1.76
Maserati		1.68
Grand Theft Auto		1.67
Puma		1.66
Jack Daniels		1.65
Los Angeles Lakers		1.63
Spotify Music		1.62
FOREX		1.61
Ferrari		1.56
Dodge		1.56
Burberry		1.54
Land Rover		1.49
Call of Duty		1.49
GIVENCHY		1.49
Gymshark		1.48
Lexus		1.45
BBC		1.44
UFC		1.43
Sneakerhead		1.39
musical.ly		1.39
Lamborghini		1.38
Tommy Hilfiger		1.37