AKMU

AKMU — pop artist from KR.

AKMU, the sibling duo consisting of Lee Chan-hyuk and Lee Su-hyun, gained recognition in the pop music industry after winning first place on SBS “K-pop Star 2”…

Influence: 22.63% Fanbase: 67.89% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 13.85% • Very Strong

As of 2025-09-09

4,844,518

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:32 UTC

Genres

popk-popkorean pop

Biography

AKMU, the sibling duo consisting of Lee Chan-hyuk and Lee Su-hyun, gained recognition in the pop music industry after winning first place on SBS “K-pop Star 2” in 2013. Their debut studio album [PLAY] in 2014 topped music charts and earned them critical acclaim, leading to multiple award wins at prestigious events such as the Gaon Chart Music Awards and Korean Music Awards.

Continuing to expand their musical repertoire, AKMU released successful projects like the [SPRING] & [WINTER] series and [SUMMER EPISODE]. Their 3rd studio album [SAILING], particularly the track “How can I love the heartbreak, you’re the one I love,” showcased the duo's growth and topped charts for a month. With their latest release, the 4th SINGLE [Love Lee], AKMU continues to captivate audiences with their unique sound and thoughtful lyrics, solidifying their position as a dynamic music duo.

Top Brand Affinities

Report Date: 2025-09-09

AKMU resonates most with 18-24 & 25-34 audiences and shows durable presence in SOUTH KOREA, INDONESIA, UNITED STATES. With a heavily female (76%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (676,250 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to GENTLE MONSTER, Jollibee, Shake Shack makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist AKMU score 1.73% — Moderate bucket.

Brand: GENTLE MONSTERBrand: JollibeeBrand: Shake Shack

Followers:4,844,518

Engagements:84,046

Rate:1.7%

Posts:497

Avg Likes:79,806

Avg Comments:813

Avg Views:795,577

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,844,518 · Engagements 84,046 · Rate 1.7% Posts 497 · Views 795,577 · Avg Likes 79,806 · Avg Comments 813 · Avg Views 795,577	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 20% 13-17: 12% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (20%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	SOUTH KOREA (17%) INDONESIA (15%) UNITED STATES (9%) PHILIPPINES (8%) THAILAND (7%)	Top regions: SOUTH KOREA (17%), INDONESIA (15%), UNITED STATES (9%)
Platform Engagement	Instagram: 5,393 avg likes/post · Tiktok: 676,250 avg views/post · Youtube: 119,327 avg views/post	Best reach: Tiktok 676,250 avg views; best engagement: Tiktok 71,100 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 13.85

Jollibee

Score: 5.54

Shake Shack

Score: 4.93

UNIQLO

Score: 3.79

Snoopy And The Peanuts Gang

Score: 3.12

Nivea

Score: 2.84

Gundam

Score: 2.67

Pizza Hut

Score: 2.53

KFC

Score: 2.30

Polaroid

Score: 1.96

Fujifilm

Score: 1.87

Petronas

Score: 1.76

Brand	Category	Score
GENTLE MONSTER		13.85
Jollibee		5.54
Shake Shack		4.93
UNIQLO		3.79
Snoopy And The Peanuts Gang		3.12
Nivea		2.84
Gundam		2.67
Pizza Hut		2.53
KFC		2.30
Polaroid		1.96
Fujifilm		1.87
Petronas		1.76
Hermès		1.74
Coachella		1.71
Starbucks		1.68
Hyundai		1.61
Chanel		1.52
Forever 21		1.51
Lego		1.51
H&M		1.48
IKEA		1.42
New Balance		1.38
Walt Disney		1.35
Costco		1.31
Christian Dior		1.17
Snapseed		1.14
Universal		1.10
Pokemon		1.08
Samsung Group		0.99
Vogue		0.99
Pokemon Go		0.98
Pixar		0.96
OREO		0.95
Tiffany & Co		0.92
Reebok		0.92
Netflix		0.92
Supreme		0.88
The Olympic Games		0.88
McDonald's		0.86
Prada		0.86
Airbnb		0.81
Marvel		0.81
Vans		0.77
Marvel Entertainment		0.76
Spotify Music		0.73
Paypal		0.73
Converse		0.67
Louis Vuitton		0.67
Coca-Cola		0.67
HBO		0.65