AKB48

AKB48

Country: JP | Gender: female

Influence: 62.42% Fanbase: 55.18% Trending: 66.04% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

TOMICA • 21.11% • Very Strong

As of 2025-08-15

3,930,152

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:44:29 UTC

Genres

popj-popj-pop girl grouppopasian popasianj-idol48g

Biography

AKB48, an all-female Japanese music group founded by producer Akimoto Yasushi, debuted in 2005 with 20 members and later expanded to three teams. The band gained attention with singles like "Sakura No Hanabiratachi" and courted controversy with tracks like "Seifuku Ga Jama Wo Suru" and "Keibetsu Shiteita Aijou" that addressed social issues. In 2007, they released multiple albums and DVDs, starred in films, and appeared on popular TV shows.

Despite lineup changes and controversies, AKB48 remained active, releasing successful singles like "Oogoe Diamond" and "Namida Surprise!" in 2009. Their popularity was solidified with gold-certified records and performances at prestigious venues like the Budokan. The group's dynamic performances and ability to tackle social themes set them apart in the J-pop scene.

AKB48 Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

AKB48 maintains consistent pull among 18-24 & 25-34 audiences across INDONESIA, JAPAN, THAILAND. The audience leans male-leaning (51%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 158,100 avg views per post; Tiktok functions as the community touchpoint. Affinity with TOMICA, Gundam, Bandai Namco makes Merchandise collaborations with popular brands, Exclusive fan club memberships, Limited edition vinyl releases a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist AKB48 score 0.57%Low bucket.
Brand: TOMICABrand: GundamBrand: Bandai Namco Product: Merchandise collaborations with popular brandsProduct: Exclusive fan club membershipsProduct: Limited edition vinyl releases
Followers:3,930,152
Engagements:22,298
Rate:0.6%
Posts:3,718
Views:314,367
Avg Likes:20,818
Avg Comments:376
Avg Views:314,367

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,930,152 · Engagements 22,298 · Rate 0.6%
Posts 3,718 · Views 314,367 · Avg Likes 20,818 · Avg Comments 376 · Avg Views 314,367
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 25%
13-17: 10%
35-44: 5%
Largest: 18-24 (58%); next: 25-34 (25%)
Gender Split Female: 49%
Male: 51%
Non-binary/Other: 0%
Skews male (51%)
Top Countries INDONESIA (28%)
JAPAN (20%)
THAILAND (16%)
CHINA (6%)
UNITED STATES (4%)
Top regions: INDONESIA (28%), JAPAN (20%), THAILAND (16%)
Platform Engagement Instagram: 8,302 avg likes/post · Tiktok: 158,100 avg views/post · Youtube: 156,267 avg views/post Best reach: Tiktok 158,100 avg views; best engagement: Tiktok 9,408 avg likes

Top Brand Affinities

TOMICA
Toys & Games
Score: 21.11
Gundam
Toys & Games
Score: 14.69
Bandai Namco
Entertainment
Score: 9.80
AirAsia
Travel & Hospitality
Score: 7.60
Power Rangers
Toys & Games
Score: 5.96
UNIQLO
Apparel & Fashion
Score: 3.50
Jollibee
Restaurants & Food Service
Score: 3.36
Panasonic
Consumer Electronics
Score: 3.34
Tiffany
Jewelry & Watches
Score: 2.94
Pokemon
Toys & Games
Score: 2.60
League of Legends
Gaming & Esports (Software/Titles)
Score: 2.55
Xiaomi
Consumer Electronics
Score: 2.50

Recommendations

Products & Services
  • Merchandise collaborations with popular brands
  • Exclusive fan club memberships
  • Limited edition vinyl releases
  • Virtual concert experiences
  • Music-themed mobile games
  • Collaborative fashion lines
  • Social media challenges and contests
  • Fan meet-and-greet events
Marketing Angles
  • Highlighting the cultural impact of J-pop
  • Engaging storytelling through music videos
  • Leveraging social issues addressed in songs
  • Utilizing influencer partnerships for reach
  • Creating interactive content for fans
  • Promoting nostalgia through classic hits
Content Themes
  • Behind-the-scenes of music production
  • Fan stories and testimonials
  • Cultural significance of J-pop
  • Social issues reflected in lyrics
  • Collaborations with other artists
  • Live performance highlights
Partnership Brands
  • Bandai Namco
  • UNIQLO
  • AirAsia
  • Gundam
  • TOMICA
  • Jollibee
  • Panasonic
  • Nintendo
  • Starbucks
  • KFC
  • Sony
  • Marvel Entertainment
  • PlayStation
  • The North Face
  • H&M
  • Lego
  • Transformers
  • Pokemon
  • Fujifilm
  • Google
  • Supreme
Brand Category Score
TOMICA Toys & Games 21.11
Gundam Toys & Games 14.69
Bandai Namco Entertainment 9.80
AirAsia Travel & Hospitality 7.60
Power Rangers Toys & Games 5.96
UNIQLO Apparel & Fashion 3.50
Jollibee Restaurants & Food Service 3.36
Panasonic Consumer Electronics 3.34
Tiffany Jewelry & Watches 2.94
Pokemon Toys & Games 2.60
League of Legends Gaming & Esports (Software/Titles) 2.55
Xiaomi Consumer Electronics 2.50
Snoopy And The Peanuts Gang Entertainment 2.37
KFC Restaurants & Food Service 2.25
Transformers Toys & Games 2.18
Pokemon Go Gaming & Esports (Software/Titles) 2.01
Boeing Automotive 2.00
Petronas Automotive 1.97
New Balance Footwear 1.96
Fujifilm Cameras & Photography 1.94
KitKat Snacks & Confectionery 1.93
Mitsubishi Motors Automotive 1.92
The North Face Apparel & Fashion 1.80
Tiffany & Co Jewelry & Watches 1.75
Costco Grocery & Pantry 1.74
Nintendo Gaming & Esports (Software/Titles) 1.71
IKEA Home & Furniture 1.70
Yves Saint Laurent Apparel & Fashion 1.70
Lexus Automotive 1.51
Starbucks Beverages 1.43
Honda Automotive 1.42
Hermès Luxury & Designer 1.39
Mazda Automotive 1.33
Suzuki Automotive 1.32
Sony Consumer Electronics 1.26
Google Technology 1.22
Reebok Apparel & Fashion 1.20
PlayStation Gaming & Esports (Software/Titles) 1.20
Walt Disney Entertainment 1.18
Huawei Mobile Phones & Accessories 1.15
Supreme Apparel & Fashion 1.15
The Olympic Games Sports & Outdoors 1.15
Marvel Entertainment Entertainment 1.12
Polo Ralph Lauren Apparel & Fashion 1.09
Star Wars Entertainment 1.04
Lego Toys & Games 1.04
H&M Apparel & Fashion 1.02
Converse Footwear 1.01
Burberry Apparel & Fashion 1.01
Toyota Automotive 0.95

Official Profiles

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Artist: AKB48

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired AKB48 today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 10:22:39 Oh my pumpkin! FM Aichi Aichi, JP 231
2025-08-22 10:04:12 Oh my pumpkin! FM Aichi Aichi, JP 7
2025-08-22 01:56:17 Oh my pumpkin! Nack 5 Saitama, JP 143

Popularity (2025-10-06)

Platform%
No data.

Trending Artist