Akala
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
76,800
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 17:08:39 UTC
Genres
Scores
Biography
Renowned for his compelling lectures and journalism, Akala has made appearances on various media platforms and written for publications such as The Guardian, Huffington Post, GQ, and the Independent. His bestselling memoir, NATIVES, has sold over 300,000 copies internationally, solidifying his reputation as one of the UK's most dynamic and articulate talents.
Akala engages 25-34 & 18-24 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, INDIA. The fan base skews heavily male (72%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (18,350 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 76,800 · Engagements 879 · Rate 1.1% Posts 179 · Views 18,350 · Avg Likes 806 · Avg Comments 86 · Avg Views 18,350 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 34% 35-44: 15% 45-64: 5% |
Largest: 25-34 (44%); next: 18-24 (34%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED KINGDOM (62%) UNITED STATES (17%) INDIA (2%) AUSTRALIA (2%) IRELAND (2%) |
Top regions: UNITED KINGDOM (62%), UNITED STATES (17%), INDIA (2%) |
| Platform Engagement | Youtube: 18,350 avg views/post | Best reach: Youtube 18,350 avg views; best engagement: Youtube 806 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Akala
The map shows every radio station that aired Akala today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-19)
Total: 61,129
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
60,585 | 99.11% |
| [+] |
Pandora |
544 | 0.89% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 17:36:07 | (You Are) So Corrupt | FIP Hip-hop | Paris, FR | 299 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |