Akala

Akala — hip-hop & rap artist from GB.

AKALA is a multi-award-winning hip-hop artist known for his unique fusion of rap, rock, and electro-punk, drawing inspiration from influential poets like Saul…

Influence: 52.15% Fanbase: 32.71% Trending: 61.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

76,800

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-27 05:56:30 UTC

Genres

hip-hop & rapconscious hip hophip-hop/rapgrimepolitical hip hophip hoptrap

Biography

AKALA is a multi-award-winning hip-hop artist known for his unique fusion of rap, rock, and electro-punk, drawing inspiration from influential poets like Saul Williams and Gil Scott-Heron. In addition to his music career, he is a writer, social entrepreneur, and co-founder of The HipHop Shakespeare Company. Akala has an extensive global touring history, performing at festivals worldwide and leading innovative projects in arts, education, and music across multiple continents.

Renowned for his compelling lectures and journalism, Akala has made appearances on various media platforms and written for publications such as The Guardian, Huffington Post, GQ, and the Independent. His bestselling memoir, NATIVES, has sold over 300,000 copies internationally, solidifying his reputation as one of the UK's most dynamic and articulate talents.

Top Brand Affinities

Report Date: 2025-08-15

Akala engages 25-34 & 18-24 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, INDIA. The fan base skews heavily male (72%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (18,350 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Akala score 1.14% — Moderate bucket.

Followers:76,800

Engagements:879

Rate:1.1%

Posts:179

Avg Likes:806

Avg Comments:86

Avg Views:18,350

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 76,800 · Engagements 879 · Rate 1.1% Posts 179 · Views 18,350 · Avg Likes 806 · Avg Comments 86 · Avg Views 18,350	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 34% 35-44: 15% 45-64: 5%	Largest: 25-34 (44%); next: 18-24 (34%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED KINGDOM (62%) UNITED STATES (17%) INDIA (2%) AUSTRALIA (2%) IRELAND (2%)	Top regions: UNITED KINGDOM (62%), UNITED STATES (17%), INDIA (2%)
Platform Engagement	Youtube: 18,350 avg views/post	Best reach: Youtube 18,350 avg views; best engagement: Youtube 806 avg likes