Ajebutter22

Ajebutter22 — pop artist from NG.

Nigerian musician Ajebutter22, known for his witty and heartfelt lyrics and laid-back delivery, emerged in 2009 with the duo Soyinka’s Afro before launching a…

Influence: 54.13% Fanbase: 31.06% Trending: 65.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Chivas Regal • 22.74% • Very Strong

As of 2025-09-09

66,644

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-09 21:40:21 UTC

Genres

popafro dancehallafropopnigerian pophip-hop & rapnigerian hip hopothersworldwideafricanazontobeatsazonto

Biography

Nigerian musician Ajebutter22, known for his witty and heartfelt lyrics and laid-back delivery, emerged in 2009 with the duo Soyinka’s Afro before launching a successful solo career in the mid-2010s. Balogun seamlessly blends English, Yoruba, and Pidgin in his music, gaining recognition for hits like "Senrenre" from his mixtape Anytime Soon and albums like What Happens in Lagos, Make E No Cause Fight, and Make E No Cause Fight 2, featuring collaborations with artists such as Boj, Falz, and Mayorkun.

Top Brand Affinities

Report Date: 2025-09-09

Ajebutter22 resonates most with 25-34 & 18-24 audiences and shows durable presence in NIGERIA, UNITED STATES, UNITED KINGDOM. With a heavily male (73%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (695 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Chivas Regal, Warner Music, Airtel makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ajebutter22 score 1.04% — Moderate bucket.

Brand: Chivas RegalBrand: Warner MusicBrand: Airtel

Followers:66,644

Engagements:695

Rate:1.0%

Posts:175

Avg Likes:695

Avg Comments:23

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 66,644 · Engagements 695 · Rate 1.0% Posts 175 · Views 0 · Avg Likes 695 · Avg Comments 23 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 58% 18-24: 20% 35-44: 17% 45-64: 3%	Largest: 25-34 (58%); next: 18-24 (20%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	NIGERIA (75%) UNITED STATES (6%) UNITED KINGDOM (4%) GHANA (3%) CANADA (1%)	Top regions: NIGERIA (75%), UNITED STATES (6%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 695 avg likes/post	best engagement: Instagram 695 avg likes

Top Brand Affinities

Chivas Regal

Score: 22.74

Warner Music

Score: 22.62

Airtel

Score: 17.39

A.P.C.

Score: 14.18

Hennessy

Score: 13.43

Palm Angels

Score: 12.56

CNN

Score: 10.19

Amazon Music

Score: 9.51

T.G.I. Friday's

Score: 8.41

boohoo

Score: 8.35

JACQUEMUS

Score: 7.78

Alibaba

Score: 6.74

Brand	Category	Score
Chivas Regal		22.74
Warner Music		22.62
Airtel		17.39
A.P.C.		14.18
Hennessy		13.43
Palm Angels		12.56
CNN		10.19
Amazon Music		9.51
T.G.I. Friday's		8.41
boohoo		8.35
JACQUEMUS		7.78
Alibaba		6.74
Jameson		6.64
Pioneer		6.62
MISSGUIDED		6.62
SoundCloud		5.56
MTV		5.35
Amstel		5.23
FOREX		4.86
FashionNova		4.69
Coach		4.30
Beats Electronics		3.96
ASOS		3.96
BBC		3.88
Hublot		3.83
Versace		3.67
BALMAIN		3.55
Fendi		3.37
Spotify Music		3.18
Fenty beauty		3.15
Christian Louboutin		3.04
Monster Beverage		2.95
Urban Outfitters		2.91
Timberland		2.87
Primark		2.87
musical.ly		2.80
Topshop		2.69
Vogue		2.64
TOM FORD		2.61
Gucci		2.51
Lacoste		2.50
H&M		2.39
Balenciaga		2.36
Budweiser		2.34
Pepsi		2.29
Hermès		2.26
Kodak		2.24
Paramount Pictures		2.12
Guinness		2.08
Dr. Martens		1.99