AJ Tracey Brand Affinity ranks highest True Religion at 20.94% . Very Strong. Score DMDB 67.29% | Fanbase 53.95%

AJ Tracey — hip-hop & rap artist from GB.

AJ Tracey is a UK rap artist known for his versatile sound that spans across grime, drill, and hip-hop. He has collaborated with a diverse range of artists…

AJ Tracey

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bd2-f72f-ff60-90d4-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapuk hip hopgrimehip hopeuropeanukg revival

Influential: 67.29% Fanbase: 53.95% Trending: 73.96%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 20.94% • Very Strong

As of 2025-09-09

2,051,032

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.29% | Fanbase 53.95% | Trending 73.96% | CAREER STAGE: MAINSTREAM

Biography

AJ Tracey is a UK rap artist known for his versatile sound that spans across grime, drill, and hip-hop. He has collaborated with a diverse range of artists including T-Pain, Kehlani, Skepta, Popcaan, Mabel, MoStack, Aitch, Dave, Gorillaz, and Mahalia. One of his notable achievements is the triple-platinum single 'Ladbroke Grove,' which reignited interest in UK Garage.

In 2023, AJ Tracey was awarded the Brits Billion Award for achieving 1 billion streams in the UK. His boundary-pushing approach to music continues to resonate with a new generation of rap fans, earning him multiple award nominations and solidifying his reputation as an independent artist committed to artistic innovation.

Report Date: 2025-09-09

AJ Tracey speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, AUSTRALIA. Composition is heavily male (76%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (35,400 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near True Religion, boohoo, Palm Angels, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist AJ Tracey score 0.65% — Low bucket.

Brand: True ReligionBrand: boohooBrand: Palm Angels

Followers:2,051,032

Engagements:13,255

Rate:0.6%

Posts:270

Avg Likes:13,076

Avg Comments:141

Avg Views:55,769

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,051,032 · Engagements 13,255 · Rate 0.6% Posts 270 · Views 55,769 · Avg Likes 13,076 · Avg Comments 141 · Avg Views 55,769	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 7% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED KINGDOM (51%) UNITED STATES (8%) AUSTRALIA (4%) SPAIN (3%) CANADA (3%)	Top regions: UNITED KINGDOM (51%), UNITED STATES (8%), AUSTRALIA (4%)
Platform Engagement	Instagram: 11,176 avg likes/post · Tiktok: 35,400 avg views/post · Youtube: 20,369 avg views/post	Best reach: Tiktok 35,400 avg views; best engagement: Instagram 11,176 avg likes

Top Brand Affinities

True Religion

Score: 20.94

boohoo

Score: 18.88

Palm Angels

Score: 18.82

MISSGUIDED

Score: 18.16

Selfridges

Score: 17.10

JACQUEMUS

Score: 15.26

Stone Island

Score: 14.15

River Island

Score: 13.68

New Era

Score: 13.61

Amazon Music

Score: 13.13

Vauxhall

Score: 12.79

Acne Studios

Score: 11.64

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Top Brand Affinities

Brand	Category	Score
True Religion		20.94
boohoo		18.88
Palm Angels		18.82
MISSGUIDED		18.16
Selfridges		17.10
JACQUEMUS		15.26
Stone Island		14.15
River Island		13.68
New Era		13.61
Amazon Music		13.13
Vauxhall		12.79
Acne Studios		11.64
Arc'teryx		10.41
Pro Tools		10.35
Jean Paul Gaultier		9.87
Maison Margiela		9.24
Foot Locker		8.85
ASOS		8.10
Atmos		7.28
BALMAIN		7.16
Pioneer		7.13
Stüssy		6.40
Coach		6.20
Myprotein		6.12
Kappa		6.10
Tesco		6.02
Emporio Armani		5.95
Loewe		5.86
Alexander McQueen		5.82
Ableton		5.79
Dsquared		5.66
Maybach		5.38
Topshop		5.29
Clarks		5.28
Vivienne Westwood		5.17
Primark		5.12
Champion		5.03
Cartier		4.81
G-shock		4.74
Hugo Boss		4.68
Harrods		4.29
Polo Ralph Lauren		4.26
Marc Jacobs		4.10
UGG		4.09
Pull&Bear		4.09
SoundCloud		4.08
Supreme		3.84
Moncler		3.79
Carhartt		3.70
Beats Electronics		3.65