Aisha Badru
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
14,690
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:52:33 UTC
Genres
Scores
Biography
From her debut album Pendulum to her latest release Learning to Love Again, Aisha Badru's music has evolved from melancholic reflections on life's challenges to an optimistic outlook on the future. As a Nigerian-American singer-songwriter, Badru believes that her music is part of her purpose to help others navigate trauma and healing processes. With a drive to amplify her voice, Badru's career has led her to a point where she continues to create soulful and introspective music that resonates with a wide audience.
Aisha Badru is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, GERMANY, SOUTH AFRICA. The audience is heavily female (59%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (5,164 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Amazon Music, Ableton, Acroyoga points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,690 · Engagements 62 · Rate 0.4% Posts 79 · Views 5,164 · Avg Likes 52 · Avg Comments 34 · Avg Views 5,164 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 33% 35-44: 15% 45-64: 9% |
Largest: 25-34 (38%); next: 18-24 (33%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (34%) GERMANY (7%) SOUTH AFRICA (6%) UNITED KINGDOM (6%) BRAZIL (4%) |
Top regions: UNITED STATES (34%), GERMANY (7%), SOUTH AFRICA (6%) |
| Platform Engagement | Instagram: 0 avg likes/post · Youtube: 5,164 avg views/post | Best reach: Youtube 5,164 avg views; best engagement: Youtube 52 avg likes |
Top Brand Affinities
Amazon Music
Ableton
Acroyoga
Pacific Northwest Wonderland
Anthropologie
Mulberry
CNN
Spotify Music
Free People
Paramount Pictures
Showtime
Lululemon Athletica
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 12.68 | |
| Ableton | 9.12 | |
| Acroyoga | 7.76 | |
| Pacific Northwest Wonderland | 6.40 | |
| Anthropologie | 5.87 | |
| Mulberry | 5.83 | |
| CNN | 5.68 | |
| Spotify Music | 5.55 | |
| Free People | 5.48 | |
| Paramount Pictures | 5.26 | |
| Showtime | 4.71 | |
| Lululemon Athletica | 4.53 | |
| NBC | 4.19 | |
| Airbnb | 3.86 | |
| Kickstarter | 3.83 | |
| SoundCloud | 3.79 | |
| Kodak | 3.68 | |
| ASOS | 3.65 | |
| Summit Entertainment | 3.61 | |
| Target | 3.45 | |
| Polaroid | 2.99 | |
| Coachella | 2.96 | |
| Matrix | 2.93 | |
| Geocaching | 2.80 | |
| Prismacolor | 2.68 | |
| Sunnies Studios | 2.68 | |
| Urban Outfitters | 2.61 | |
| Hennessy | 2.59 | |
| Vogue | 2.48 | |
| A Game of Tones | 2.45 | |
| CBS | 2.45 | |
| Beats Electronics | 2.39 | |
| Paypal | 2.34 | |
| MTV | 2.29 | |
| Amazon | 2.16 | |
| Lush | 2.10 | |
| Netflix | 2.09 | |
| Dr. Martens | 2.08 | |
| BBC | 2.06 | |
| Pixar | 2.06 | |
| Fenty beauty | 2.02 | |
| Fujifilm | 2.01 | |
| Costco | 1.97 | |
| Forever 21 | 1.94 | |
| Primark | 1.87 | |
| Chipotle Mexican Grill | 1.83 | |
| H&M | 1.81 | |
| NFL | 1.79 | |
| HBO | 1.76 | |
| The North Face | 1.75 |
Official Profiles
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LoginArtist: Aisha Badru
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 01:55:30 | Bridges - Instrumental | Ahoy Radio | Hamburg, DE | 195 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |