Airways
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
7,220
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:58:23 UTC
Genres
Scores
Biography
Despite the challenges of the pandemic forcing them to record their debut album ‘Terrible Town’ while separated, Airways overcame the distance with modern technology and dedication. Produced by Dom Craik of Nothing But Thieves, the album showcases the band's growth and resilience, solidifying their presence in the music scene.
Airways builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, POLAND. With a male-leaning (50%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (7,964 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Dr. Martens, Fender, Spotify point to authentic extensions into Merchandise (t-shirts, hoodies), Vinyl records of the debut album, Exclusive behind-the-scenes content. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,220 · Engagements 439 · Rate 6.1% Posts 32 · Views 7,964 · Avg Likes 418 · Avg Comments 22 · Avg Views 7,964 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 22% 13-17: 9% 35-44: 5% |
Largest: 18-24 (62%); next: 25-34 (22%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED KINGDOM (24%) UNITED STATES (15%) POLAND (7%) BRAZIL (6%) FRANCE (4%) |
Top regions: UNITED KINGDOM (24%), UNITED STATES (15%), POLAND (7%) |
| Platform Engagement | Youtube: 7,964 avg views/post | Best reach: Youtube 7,964 avg views; best engagement: Youtube 418 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (t-shirts, hoodies)
- Vinyl records of the debut album
- Exclusive behind-the-scenes content
- Online concert tickets
- Music streaming subscriptions
- Collaborative playlists with fans
- Limited edition posters
- Fan club memberships
Marketing Angles
- Highlight the band's journey from garage to global
- Emphasize resilience during the pandemic
- Engage fans with interactive social media campaigns
- Leverage nostalgia for 90s rock influences
- Promote the unique sound blending punk and pop
- Utilize user-generated content for authenticity
Content Themes
- Behind-the-scenes of album production
- Fan stories and testimonials
- Live performance highlights
- Music video releases and teasers
- Band member interviews
- Thematic playlists based on album concepts
Partnership Brands
- Dr. Martens
- Fender
- Spotify
- Apple Music
- Red Bull
- Urban Outfitters
- Warby Parker
- Vans
- Monster Energy
- Ticketmaster
- YouTube
- SoundCloud
- Bandcamp
- Tidal
- Live Nation
- NME
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Airways
The map shows every radio station that aired Airways today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |