
Airiel
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
13,772
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-07 18:50:07 UTC
Genres
Biography
Airiel's journey includes a debut single in 1998, a series of EPs in the early 2000s, and collaborations with producers like Ulrich Schnauss on albums such as The Battle of Sealand. The band's discography also includes releases like Kid Games (2012) and the triple LP version of Winks & Kisses (2015), showcasing their evolving musical style. With their second full-length album, Molten Young Lovers (2017), Airiel continued to captivate audiences with their dreamy, atmospheric sound. The band's 2023 reissue of Winks & Kisses, featuring demos and unreleased tracks, serves as a testament to their enduring appeal in the dream pop genre.
Airiel speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, JAPAN. Composition is heavily male (76%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (33,682 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Mixcloud, Ampeg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 13,772 · Engagements 1,170 · Rate 8.5% Posts 112 · Views 33,682 · Avg Likes 1,153 · Avg Comments 44 · Avg Views 33,682 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 36% 18-24: 36% 35-44: 15% 45-64: 8% |
Largest: 25-34 (36%); next: 18-24 (36%) |
Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
Top Countries |
UNITED STATES (34%) UNITED KINGDOM (9%) JAPAN (4%) RUSSIA (4%) BRAZIL (4%) |
Top regions: UNITED STATES (34%), UNITED KINGDOM (9%), JAPAN (4%) |
Platform Engagement | Instagram: 564 avg likes/post · Youtube: 33,682 avg views/post | Best reach: Youtube 33,682 avg views; best engagement: Youtube 589 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ampeg
Marshall
Akai
Ableton
Sennheiser
Pro Tools
Fred Perry
Spotify Music
Amazon Music
Lollapalooza
Brand | Category | Score |
---|---|---|
MOOG | 84.86 | |
Mixcloud | 57.28 | |
Ampeg | 49.96 | |
Marshall | 34.95 | |
Akai | 21.88 | |
Ableton | 18.53 | |
Sennheiser | 16.01 | |
Pro Tools | 14.98 | |
Fred Perry | 12.80 | |
Spotify Music | 10.67 | |
Amazon Music | 9.79 | |
Lollapalooza | 9.26 | |
Lush | 8.94 | |
Kodak | 8.16 | |
SoundCloud | 7.75 | |
Sega | 7.54 | |
Paramount Pictures | 7.43 | |
Kickstarter | 6.15 | |
MTV | 6.09 | |
Gundam | 6.09 | |
Capcom | 6.05 | |
Jaguar | 6.04 | |
Columbia Pictures | 6.01 | |
Polaroid | 5.93 | |
Warner Bros | 5.74 | |
Fujifilm | 5.54 | |
Emporium | 5.42 | |
Bandai Namco | 5.32 | |
Dr. Martens | 5.17 | |
Fallout | 5.04 | |
Showtime | 4.85 | |
iHeartRadio Music Awards | 4.45 | |
Hurley | 4.23 | |
Nintendo | 4.12 | |
Leica | 3.95 | |
Coors | 3.93 | |
Final Fantasy | 3.93 | |
Coachella | 3.73 | |
Pepsi | 3.44 | |
Matrix | 3.40 | |
Olympus | 3.31 | |
Beats Electronics | 3.11 | |
Star Wars | 3.01 | |
Carhartt | 2.97 | |
Philips | 2.69 | |
AMC | 2.53 | |
Adobe | 2.39 | |
Activision Blizzard | 2.34 | |
Airbnb | 2.32 | |
Guinness | 2.30 |
Official Profiles
Login to view Contact
LoginArtist: Airiel
The map shows every radio station that aired Airiel today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-07)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
No radio spins found. |
Popularity (2025-10-06)
Platform | % |
---|---|
No data. |