Airiel

Airiel

Country: US

Influence: 51.49% Fanbase: 23.43% Trending: 65.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 84.86% • Very Strong

As of 2025-09-08

13,772

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:50:07 UTC

Genres

popdream popdreamgazealternativealternativenu gazeshoegazeamerican shoegazeindie shoegazedreamoindie rock

Biography

Airiel, a Chicago-based group active since the late '90s, has garnered a dedicated following with their lush, effects-heavy guitars and yearning vocals reminiscent of U.K. shoegaze acts like Kitchens of Distinction and Ride. The band released a series of EPs in the early 2000s, followed by albums like The Battle of Sealand (2007) and Molten Young Lovers (2017), with a 20th anniversary deluxe reissue of their Winks & Kisses EPs in 2023. Originally founded as Airiel Project One by guitarist/vocalist Jeremy Wrenn in 1997, the band has seen lineup changes and label shifts over the years, evolving their sound to incorporate synth-heavy elements.

Airiel's journey includes a debut single in 1998, a series of EPs in the early 2000s, and collaborations with producers like Ulrich Schnauss on albums such as The Battle of Sealand. The band's discography also includes releases like Kid Games (2012) and the triple LP version of Winks & Kisses (2015), showcasing their evolving musical style. With their second full-length album, Molten Young Lovers (2017), Airiel continued to captivate audiences with their dreamy, atmospheric sound. The band's 2023 reissue of Winks & Kisses, featuring demos and unreleased tracks, serves as a testament to their enduring appeal in the dream pop genre.

Airiel Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Airiel speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, JAPAN. Composition is heavily male (76%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (33,682 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Mixcloud, Ampeg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Airiel score 8.50%Very Strong bucket.
Brand: MOOGBrand: MixcloudBrand: Ampeg
Followers:13,772
Engagements:1,170
Rate:8.5%
Posts:112
Views:33,682
Avg Likes:1,153
Avg Comments:44
Avg Views:33,682

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 13,772 · Engagements 1,170 · Rate 8.5%
Posts 112 · Views 33,682 · Avg Likes 1,153 · Avg Comments 44 · Avg Views 33,682
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 36%
35-44: 15%
45-64: 8%
Largest: 25-34 (36%); next: 18-24 (36%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries UNITED STATES (34%)
UNITED KINGDOM (9%)
JAPAN (4%)
RUSSIA (4%)
BRAZIL (4%)
Top regions: UNITED STATES (34%), UNITED KINGDOM (9%), JAPAN (4%)
Platform Engagement Instagram: 564 avg likes/post · Youtube: 33,682 avg views/post Best reach: Youtube 33,682 avg views; best engagement: Youtube 589 avg likes

Top Brand Affinities

MOOG
Score: 84.86
Mixcloud
Score: 57.28
Ampeg
Score: 49.96
Marshall
Score: 34.95
Akai
Score: 21.88
Ableton
Score: 18.53
Sennheiser
Score: 16.01
Pro Tools
Score: 14.98
Fred Perry
Score: 12.80
Spotify Music
Score: 10.67
Amazon Music
Score: 9.79
Lollapalooza
Score: 9.26
Brand Category Score
MOOG 84.86
Mixcloud 57.28
Ampeg 49.96
Marshall 34.95
Akai 21.88
Ableton 18.53
Sennheiser 16.01
Pro Tools 14.98
Fred Perry 12.80
Spotify Music 10.67
Amazon Music 9.79
Lollapalooza 9.26
Lush 8.94
Kodak 8.16
SoundCloud 7.75
Sega 7.54
Paramount Pictures 7.43
Kickstarter 6.15
MTV 6.09
Gundam 6.09
Capcom 6.05
Jaguar 6.04
Columbia Pictures 6.01
Polaroid 5.93
Warner Bros 5.74
Fujifilm 5.54
Emporium 5.42
Bandai Namco 5.32
Dr. Martens 5.17
Fallout 5.04
Showtime 4.85
iHeartRadio Music Awards 4.45
Hurley 4.23
Nintendo 4.12
Leica 3.95
Coors 3.93
Final Fantasy 3.93
Coachella 3.73
Pepsi 3.44
Matrix 3.40
Olympus 3.31
Beats Electronics 3.11
Star Wars 3.01
Carhartt 2.97
Philips 2.69
AMC 2.53
Adobe 2.39
Activision Blizzard 2.34
Airbnb 2.32
Guinness 2.30

Official Profiles

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Artist: Airiel

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-07)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-06)

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Trending Artist