Ai Otsuka
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
488,533
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:04:55 UTC
Genres
Scores
Biography
In addition to her singer-songwriter career, Ai Otsuka is also known for her talents as an illustrator, children's book author, and music provider, showcasing her multifaceted creativity in various artistic endeavors. She continues to expand her activities not only in Japan but also across Asia, maintaining a diverse presence in the creative world.
Ai Otsuka has momentum with 18-24 & 25-34 audiences—particularly in JAPAN, TAIWAN, SOUTH KOREA. A heavily male (64%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 127,400 avg views per post, and Instagram keeps engagement compounding. Audience overlap with KOSÉ, Style Nanda, Paul Smith signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 488,533 · Engagements 6,560 · Rate 1.3% Posts 2,740 · Views 136,299 · Avg Likes 6,296 · Avg Comments 103 · Avg Views 136,299 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 37% 35-44: 7% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (37%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
JAPAN (51%) TAIWAN (11%) SOUTH KOREA (7%) CHINA (5%) UNITED STATES (5%) |
Top regions: JAPAN (51%), TAIWAN (11%), SOUTH KOREA (7%) |
| Platform Engagement | Instagram: 3,426 avg likes/post · Tiktok: 127,400 avg views/post · Youtube: 8,899 avg views/post | Best reach: Tiktok 127,400 avg views; best engagement: Instagram 3,426 avg likes |
Top Brand Affinities
KOSÉ
Style Nanda
Paul Smith
Atmos
UNIQLO
Hitachi
Snoopy And The Peanuts Gang
Acne Studios
Shiseido
Olympus
Maison Margiela
Bandai Namco
| Brand | Category | Score |
|---|---|---|
| KOSÉ | 28.00 | |
| Style Nanda | 12.58 | |
| Paul Smith | 11.27 | |
| Atmos | 9.67 | |
| UNIQLO | 9.45 | |
| Hitachi | 8.74 | |
| Snoopy And The Peanuts Gang | 8.18 | |
| Acne Studios | 7.73 | |
| Shiseido | 7.51 | |
| Olympus | 7.47 | |
| Maison Margiela | 7.31 | |
| Bandai Namco | 7.28 | |
| Vivienne Westwood | 6.95 | |
| Loewe | 5.56 | |
| Gundam | 5.41 | |
| Panasonic | 5.39 | |
| Shake Shack | 5.18 | |
| Final Fantasy | 4.96 | |
| Costco | 4.66 | |
| G-shock | 4.60 | |
| Pokemon | 4.42 | |
| Dr. Martens | 4.38 | |
| Coach | 4.36 | |
| New Balance | 4.34 | |
| UGG | 4.25 | |
| Bulgari | 4.22 | |
| Tiffany | 4.17 | |
| Lush | 4.12 | |
| Kate Spade | 3.98 | |
| Summit Entertainment | 3.95 | |
| Estee Lauder | 3.88 | |
| Yves Saint Laurent | 3.67 | |
| Dyson | 3.49 | |
| The North Face | 3.44 | |
| Stüssy | 3.36 | |
| IKEA | 3.30 | |
| Christian Dior | 3.04 | |
| Nivea | 2.98 | |
| Hermès | 2.95 | |
| GAP | 2.89 | |
| Pokemon Go | 2.79 | |
| Converse | 2.76 | |
| ASICS | 2.66 | |
| TOM FORD | 2.59 | |
| Marc Jacobs | 2.59 | |
| Tiffany & Co | 2.56 | |
| Chanel | 2.52 | |
| Supreme | 2.41 | |
| Starbucks | 2.29 | |
| LEGOLAND | 2.24 |
Official Profiles
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LoginArtist: Ai Otsuka
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 11:12:46 | プラネタリウム | Kiss FM Kobe | Kobe, JP | 126 |
| 2025-08-22 01:02:06 | さくらんぼ | FM Aichi | Aichi, JP | 229 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |