Afu-Ra

Afu-Ra — hip-hop & rap artist from US.

Emerging from the New York underground Hip-Hop scene, AFU-RA has garnered success with over 700,000 copies sold across his first four albums. Collaborating…

Influence: 50.97% Fanbase: 24.97% Trending: 63.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

19,601

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-07 18:44:03 UTC

Genres

hip-hop & raphip hopeast coast hip hophip-hop/raphardcore hip hopcontemporary hip hop

Biography

Emerging from the New York underground Hip-Hop scene, AFU-RA has garnered success with over 700,000 copies sold across his first four albums. Collaborating with notable artists like Guru, DJ Premier, RZA, GZA, and Ky-Mani Marley, he has developed a signature style featuring powerful flows over conscious lyrics, influenced by martial arts. AFU-RA returns with "Urban Chemistry," a fusion of Hip-Hop, Reggae, and Soul produced by Digital Cut, slated for release in February 2020 on X-Ray Production.

Top Brand Affinities

Report Date: 2025-08-15

Afu-Ra builds repeat engagement among 18-24 & 25-34 audiences throughout COLOMBIA, UNITED STATES, BRAZIL. With a heavily male (83%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (197 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Nike, Adidas, Supreme point to authentic extensions into Merchandise collaborations with streetwear brands, Exclusive album release events, Online music production workshops. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Afu-Ra score 0.09% — Low bucket.

Product: Merchandise collaborations with streetwear brandsProduct: Exclusive album release eventsProduct: Online music production workshops

Followers:19,601

Engagements:17

Rate:0.1%

Posts:57

Avg Likes:14

Avg Comments:4

Avg Views:259

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,601 · Engagements 17 · Rate 0.1% Posts 57 · Views 259 · Avg Likes 14 · Avg Comments 4 · Avg Views 259	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 42% 35-44: 10% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (42%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	COLOMBIA (16%) UNITED STATES (14%) BRAZIL (8%) FRANCE (8%) GERMANY (5%)	Top regions: COLOMBIA (16%), UNITED STATES (14%), BRAZIL (8%)
Platform Engagement	Tiktok: 62 avg views/post · Youtube: 197 avg views/post	Best reach: Youtube 197 avg views; best engagement: Youtube 13 avg likes