Afro Celt Sound System

Afro Celt Sound System — european artist from GB.

Combining African and Celtic traditions with electronic dance elements, Afro Celt Sound System gained international acclaim in the late 1990s led by British…

Influential: 51.82% Fanbase: 25.48% Trending: 65.00%

As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

VisitBritain • 29.52% • Very Strong

As of 2025-09-08

6,456

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 21:08:49 UTC

Genres

europeancelticeuropeanothersworldwideworldworld fusion

Scores

Score: DMDB 51.80% | Fanbase 25.50% | Trending 65.00% | CAREER STAGE: MID_LEVEL

Biography

Combining African and Celtic traditions with electronic dance elements, Afro Celt Sound System gained international acclaim in the late 1990s led by British musician and producer Simon Emmerson. The group released several successful albums on Real World Records before splitting into two factions over rights to the band's name, with Emmerson claiming primary ownership in 2016 and releasing subsequent albums like The Source and Flight.

Formed in 1995 by Simon Emmerson, Afro Celt Sound System blended African and Celtic music with electronic elements, resulting in their debut album, Volume 1: Sound Magic. Over the years, the group evolved, collaborating with renowned musicians like Robert Plant and Peter Gabriel, before going on hiatus in 2007. Reuniting in 2010, the band faced internal disputes leading to a split, with Emmerson, Johnny Kalsi, and N'Faly Kouyate continuing under the Afro Celt Sound System name, releasing albums like The Source and Flight in subsequent years.

Report Date: 2025-09-08

Afro Celt Sound System reaches 45-64 & 25-34 audiences concentrated in UNITED KINGDOM, UNITED STATES, FRANCE. The demographic tilt is heavily male (64%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 9,876 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to VisitBritain, Ampeg, Waitrose suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Afro Celt Sound System score 3.50% — Very Strong bucket.

Brand: VisitBritainBrand: AmpegBrand: Waitrose

Followers:6,456

Engagements:226

Rate:3.5%

Posts:312

Avg Likes:215

Avg Comments:13

Avg Views:9,876

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,456 · Engagements 226 · Rate 3.5% Posts 312 · Views 9,876 · Avg Likes 215 · Avg Comments 13 · Avg Views 9,876	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 32% 25-34: 27% 35-44: 25% 18-24: 15%	Largest: 45-64 (32%); next: 25-34 (27%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED KINGDOM (26%) UNITED STATES (22%) FRANCE (6%) SPAIN (4%) POLAND (4%)	Top regions: UNITED KINGDOM (26%), UNITED STATES (22%), FRANCE (6%)
Platform Engagement	Instagram: 71 avg likes/post · Youtube: 9,876 avg views/post	Best reach: Youtube 9,876 avg views; best engagement: Youtube 144 avg likes

Top Brand Affinities

VisitBritain

Score: 29.52

Ampeg

Score: 22.61

Waitrose

Score: 21.77

Mixcloud

Score: 20.11

Morrisons

Score: 18.67

Deliveroo

Score: 18.24

Sainsbury's

Score: 14.88

Tate Modern

Score: 14.07

Eurostar

Score: 14.02

Acer

Score: 13.77

Lush

Score: 13.76

Akai

Score: 12.80

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Top Brand Affinities

Brand	Category	Score
VisitBritain		29.52
Ampeg		22.61
Waitrose		21.77
Mixcloud		20.11
Morrisons		18.67
Deliveroo		18.24
Sainsbury's		14.88
Tate Modern		14.07
Eurostar		14.02
Acer		13.77
Lush		13.76
Akai		12.80
Easyjet		9.70
Ableton		9.67
Vauxhall		9.24
Amazon Music		8.84
Guinness		8.09
Tesco		7.51
Pro Tools		7.47
Jameson		6.25
BBC		6.23
New Line Cinema		5.45
Warner Bros		5.04
Spotify Music		4.47
ALDI		4.21
eBay		3.94
Cadbury		3.91
Kickstarter		3.75
Leica		3.63
Mulberry		3.62
Preloved		3.54
Showtime		3.48
Kodak		3.45
The Witcher		3.21
Beats Electronics		3.19
Matrix		3.08
Columbia Pictures		2.72
Dr. Martens		2.71
Fujifilm		2.66
SoundCloud		2.66
Jaguar		2.65
Montblanc		2.57
Lego		2.55
Etsy		2.49
Citroen		2.43
Urban Decay Cosmetics		2.39
The Olympic Games		2.38
Baileys		2.33
Bentley		2.20
Geocaching		2.19

Official Profiles

Artist: Afro Celt Sound System

Date Range: 2025-10-03 → 2025-10-03

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Afro Celt Sound System today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 17:24:26	When You're Falling	KLRR-FM	Bend, US	313
2025-08-22 09:01:20	Colossus	WYEP	Pittsburgh, US	389