aespa
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
40,248,901
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
The group broke records with 'Black Mamba', surpassing 21 million views in 24 hours and becoming the fastest debut music video in K-pop history to reach 100 million views. Their follow-up single 'Next Level' also garnered widespread acclaim, debuting at No. 1 on various music charts and reaching No. 3 on Billboard's World Digital Song Sales chart.
aespa engages 18-24 & 25-34 audiences with repeatable results in INDONESIA, UNITED STATES, PHILIPPINES. The fan base skews heavily female (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,600,000 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Penshoppe, Nier: Automata, GENTLE MONSTER, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 40,248,901 · Engagements 853,423 · Rate 2.1% Posts 5,788 · Views 2,166,942 · Avg Likes 817,855 · Avg Comments 3,569 · Avg Views 2,166,942 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 20% 13-17: 13% 35-44: 2% |
Largest: 18-24 (64%); next: 25-34 (20%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
INDONESIA (15%) UNITED STATES (10%) PHILIPPINES (9%) SOUTH KOREA (8%) BRAZIL (6%) |
Top regions: INDONESIA (15%), UNITED STATES (10%), PHILIPPINES (9%) |
| Platform Engagement | Instagram: 492,846 avg likes/post · Tiktok: 1,600,000 avg views/post · Youtube: 566,942 avg views/post | Best reach: Tiktok 1,600,000 avg views; best engagement: Instagram 492,846 avg likes |
Top Brand Affinities
Penshoppe
Nier: Automata
GENTLE MONSTER
Alden
Tiffany
Stüssy
Maison Margiela
Jollibee
Innisfree
Dr. Martens
Snoopy And The Peanuts Gang
Miu Miu
| Brand | Category | Score |
|---|---|---|
| Penshoppe | 34.39 | |
| Nier: Automata | 15.84 | |
| GENTLE MONSTER | 9.94 | |
| Alden | 7.96 | |
| Tiffany | 7.55 | |
| Stüssy | 6.30 | |
| Maison Margiela | 5.82 | |
| Jollibee | 5.29 | |
| Innisfree | 4.18 | |
| Dr. Martens | 3.99 | |
| Snoopy And The Peanuts Gang | 3.73 | |
| Miu Miu | 3.59 | |
| Tiffany & Co | 3.36 | |
| Daniel Wellington | 3.30 | |
| UNIQLO | 3.09 | |
| KENZO | 3.09 | |
| Gundam | 3.06 | |
| Carhartt | 3.02 | |
| NARS Cosmetics | 2.74 | |
| Coffeegram | 2.71 | |
| Pizza Hut | 2.59 | |
| Under Armour | 2.58 | |
| Kodak | 2.47 | |
| Petronas | 2.41 | |
| Aston Martin | 2.39 | |
| Garnier | 2.12 | |
| LEGOLAND | 2.01 | |
| Timberland | 1.97 | |
| Polaroid | 1.89 | |
| Bershka | 1.88 | |
| League of Legends | 1.84 | |
| McLaren | 1.67 | |
| Yves Saint Laurent | 1.56 | |
| Christian Dior | 1.54 | |
| Pokemon Go | 1.50 | |
| Lush | 1.46 | |
| H&M | 1.40 | |
| Fujifilm | 1.39 | |
| Coachella | 1.39 | |
| Hermès | 1.39 | |
| musical.ly | 1.33 | |
| shein | 1.31 | |
| Chanel | 1.29 | |
| Snapseed | 1.21 | |
| Pokemon | 1.20 | |
| Balenciaga | 1.18 | |
| Pepsi | 1.13 | |
| CBS Television Studios | 1.12 | |
| Walt Disney | 1.10 | |
| Cartier | 1.07 |
Official Profiles
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LoginArtist: aespa
The map shows every radio station that aired aespa today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
