aespa

aespa — pop artist from KR.

aespa, formed in November 2020, is a South Korean girl group consisting of members KARINA, WINTER, GISELLE, and NINGNING, along with virtual avatar…

Influence: 71.42% Fanbase: 75.13% Trending: 69.56% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 34.39% • Very Strong

As of 2025-09-30

40,248,901

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-11-06 23:25:07 UTC

Genres

popk-popk-pop girl grouppopasian pop

Biography

aespa, formed in November 2020, is a South Korean girl group consisting of members KARINA, WINTER, GISELLE, and NINGNING, along with virtual avatar counterparts. Their debut single 'Black Mamba' achieved international success, entering the Billboard Global Chart at No. 100 within 3 days and charting in 95 countries.

The group broke records with 'Black Mamba', surpassing 21 million views in 24 hours and becoming the fastest debut music video in K-pop history to reach 100 million views. Their follow-up single 'Next Level' also garnered widespread acclaim, debuting at No. 1 on various music charts and reaching No. 3 on Billboard's World Digital Song Sales chart.

Top Brand Affinities

Report Date: 2025-09-30

aespa engages 18-24 & 25-34 audiences with repeatable results in INDONESIA, UNITED STATES, PHILIPPINES. The fan base skews heavily female (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,600,000 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Penshoppe, Nier: Automata, GENTLE MONSTER, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist aespa score 2.12% — Strong bucket.

Brand: PenshoppeBrand: Nier: AutomataBrand: GENTLE MONSTER

Followers:40,248,901

Engagements:853,423

Rate:2.1%

Posts:5,788

Avg Likes:817,855

Avg Comments:3,569

Avg Views:2,166,942

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,248,901 · Engagements 853,423 · Rate 2.1% Posts 5,788 · Views 2,166,942 · Avg Likes 817,855 · Avg Comments 3,569 · Avg Views 2,166,942	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 13% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	INDONESIA (15%) UNITED STATES (10%) PHILIPPINES (9%) SOUTH KOREA (8%) BRAZIL (6%)	Top regions: INDONESIA (15%), UNITED STATES (10%), PHILIPPINES (9%)
Platform Engagement	Instagram: 492,846 avg likes/post · Tiktok: 1,600,000 avg views/post · Youtube: 566,942 avg views/post	Best reach: Tiktok 1,600,000 avg views; best engagement: Instagram 492,846 avg likes

Top Brand Affinities

Penshoppe

Score: 34.39

Nier: Automata

Score: 15.84

GENTLE MONSTER

Score: 9.94

Alden

Score: 7.96

Tiffany

Score: 7.55

Stüssy

Score: 6.30

Maison Margiela

Score: 5.82

Jollibee

Score: 5.29

Innisfree

Score: 4.18

Dr. Martens

Score: 3.99

Snoopy And The Peanuts Gang

Score: 3.73

Miu Miu

Score: 3.59

Brand	Category	Score
Penshoppe		34.39
Nier: Automata		15.84
GENTLE MONSTER		9.94
Alden		7.96
Tiffany		7.55
Stüssy		6.30
Maison Margiela		5.82
Jollibee		5.29
Innisfree		4.18
Dr. Martens		3.99
Snoopy And The Peanuts Gang		3.73
Miu Miu		3.59
Tiffany & Co		3.36
Daniel Wellington		3.30
UNIQLO		3.09
KENZO		3.09
Gundam		3.06
Carhartt		3.02
NARS Cosmetics		2.74
Coffeegram		2.71
Pizza Hut		2.59
Under Armour		2.58
Kodak		2.47
Petronas		2.41
Aston Martin		2.39
Garnier		2.12
LEGOLAND		2.01
Timberland		1.97
Polaroid		1.89
Bershka		1.88
League of Legends		1.84
McLaren		1.67
Yves Saint Laurent		1.56
Christian Dior		1.54
Pokemon Go		1.50
Lush		1.46
H&M		1.40
Fujifilm		1.39
Coachella		1.39
Hermès		1.39
musical.ly		1.33
shein		1.31
Chanel		1.29
Snapseed		1.21
Pokemon		1.20
Balenciaga		1.18
Pepsi		1.13
CBS Television Studios		1.12
Walt Disney		1.10
Cartier		1.07