Adrian Lux
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
23,397
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:48:53 UTC
Genres
Scores
Biography
Adrian Lux's music often explores themes of restlessness and love, resonating with audiences worldwide. His remixes for various artists and collaborations with vocalists like Linnéa Martinsson and Rebecca & Fiona have showcased his versatility in the electronic music scene. Lux continues to evolve his sound, with tracks like "Torn Apart" on Axwell's Axtone label and singles like "Alicia" and "Boy" demonstrating his ability to create infectious dance anthems. With a growing discography and a penchant for crafting euphoric tracks, Adrian Lux remains a prominent figure in the dance music landscape.
Adrian Lux stands out with 18-24 & 25-34 audiences across UNITED STATES, SWEDEN, MEXICO. The profile is heavily male (76%), and content lands hardest on Youtube, where posts average 6,934 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Trancefamily, Nelly.com, Tele2, pointing to an obvious runway in Merchandise like T-shirts and hoodies, Exclusive remixes or unreleased tracks, VIP concert experiences. That mix of scale and cultural fit makes Adrian Lux a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,397 · Engagements 219 · Rate 0.9% Posts 75 · Views 6,934 · Avg Likes 215 · Avg Comments 25 · Avg Views 6,934 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 42% 35-44: 7% 13-17: 3% |
Largest: 18-24 (47%); next: 25-34 (42%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (28%) SWEDEN (18%) MEXICO (5%) BRAZIL (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (28%), SWEDEN (18%), MEXICO (5%) |
| Platform Engagement | Instagram: 193 avg likes/post · Youtube: 6,934 avg views/post | Best reach: Youtube 6,934 avg views; best engagement: Instagram 193 avg likes |
Top Brand Affinities
Trancefamily
Nelly.com
Tele2
Pioneer
Mixcloud
iHeartRaves
Tomorrowland
Ableton
Ericsson
MOOG
Nakd
Gant
Recommendations
Products & Services
- Merchandise like T-shirts and hoodies
- Exclusive remixes or unreleased tracks
- VIP concert experiences
- Collaborative playlists on streaming platforms
- Music production tutorials or workshops
- Branded headphones or audio gear
- Digital music bundles
- Limited edition vinyl records
Marketing Angles
- Highlight the youthful energy of his music
- Leverage nostalgia with remixes of classic tracks
- Engage fans through interactive social media challenges
- Promote collaborations with popular influencers
- Create behind-the-scenes content from studio sessions
- Utilize festival appearances for brand partnerships
Content Themes
- Behind-the-scenes of music production
- Fan-generated content showcases
- Live Q&A sessions about music and life
- Thematic playlists for different moods
- Collaborative content with other artists
- Music videos featuring fan interactions
Partnership Brands
- Pioneer
- Ableton
- Mixcloud
- SoundCloud
- Tomorrowland
- Coachella
- Nelly.com
- iHeartRaves
- Spotify Music
- H&M Home
- Red Bull
- Beats Electronics
- Ericsson
- Amazon Music
- Grey Goose
- Dr. Martens
- Urban Outfitters
- ASOS
- Smirnoff
- Budweiser
| Brand | Category | Score |
|---|---|---|
| Trancefamily | Apparel & Fashion | 91.75 |
| Nelly.com | Apparel & Fashion | 75.77 |
| Tele2 | Telecom & Internet Services | 71.93 |
| Pioneer | Audio & Music Gear | 48.22 |
| Mixcloud | Entertainment & Media | 47.76 |
| iHeartRaves | Apparel & Fashion | 44.28 |
| Tomorrowland | Apparel & Fashion | 35.96 |
| Ableton | Audio & Music Gear | 27.70 |
| Ericsson | Technology | 27.04 |
| MOOG | Automotive | 19.16 |
| Nakd | Food & Snacks | 17.69 |
| Gant | Apparel & Fashion | 17.13 |
| Sennheiser | Audio & Music Gear | 12.85 |
| SoundCloud | Entertainment & Media | 11.68 |
| Akai | Consumer Electronics | 10.57 |
| Amazon Music | Entertainment & Media | 10.46 |
| Coachella | Apparel & Fashion | 10.17 |
| Grey Goose | Alcoholic Beverages | 10.03 |
| Zalando | Apparel & Fashion | 9.65 |
| Acne Studios | Apparel & Fashion | 8.40 |
| Pro Tools | Tools, DIY & Garden | 7.87 |
| JACQUEMUS | Apparel & Fashion | 7.28 |
| Absolut | Alcoholic Beverages | 6.56 |
| Lollapalooza | Entertainment | 6.51 |
| H&M Home | Home & Living | 6.32 |
| Beats Electronics | Audio & Music Gear | 6.24 |
| Spotify Music | Entertainment & Media | 5.96 |
| Carlsberg | Beverages | 5.69 |
| MTV | Entertainment | 4.63 |
| ASOS | Apparel & Fashion | 4.09 |
| Smirnoff | Alcoholic Beverages | 4.03 |
| Red Bull | Beverages | 3.92 |
| Urban Outfitters | Apparel & Fashion | 3.86 |
| Dr. Martens | Apparel & Fashion | 3.66 |
| TOM FORD | Luxury & Designer | 3.63 |
| NHL | Sports & Outdoors | 3.38 |
| Stüssy | Apparel & Fashion | 3.27 |
| Marc Jacobs | Apparel & Fashion | 3.21 |
| Monster Beverage | Beverages | 3.12 |
| Uber | Travel & Hospitality | 3.10 |
| Heineken | Alcoholic Beverages | 2.80 |
| Carhartt | Apparel & Fashion | 2.67 |
| Budweiser | Beverages | 2.64 |
| NFL | Sports & Outdoors | 2.49 |
| Sunnies Studios | Apparel & Fashion | 2.49 |
| Bellagio | Travel & Hospitality | 2.48 |
| Grand Theft Auto | Gaming & Esports (Software/Titles) | 2.46 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 2.41 |
| Kodak | Cameras & Photography | 2.36 |
| Aperol | Alcoholic Beverages | 2.36 |
Official Profiles
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LoginArtist: Adrian Lux
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:09:32 | Teenage Crime | Dance radio | Prague, CZ | 155 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |