Adie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,468,629
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 07:59:54 UTC
Genres
Biography
Adie cuts through with 18-24 & 25-34 audiences and consistency across PHILIPPINES, UNITED STATES, CANADA. A heavily female (68%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 407,350 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Penshoppe, Jollibee, Yakult, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,468,629 · Engagements 154,175 · Rate 10.5% Posts 170 · Views 422,398 · Avg Likes 146,297 · Avg Comments 801 · Avg Views 422,398 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 18% 13-17: 15% 35-44: 1% |
Largest: 18-24 (66%); next: 25-34 (18%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
PHILIPPINES (92%) UNITED STATES (3%) CANADA (1%) AUSTRALIA (1%) BRAZIL (1%) |
Top regions: PHILIPPINES (92%), UNITED STATES (3%), CANADA (1%) |
| Platform Engagement | Instagram: 63,397 avg likes/post · Tiktok: 407,350 avg views/post · Youtube: 15,048 avg views/post | Best reach: Tiktok 407,350 avg views; best engagement: Tiktok 82,200 avg likes |
Top Brand Affinities
Penshoppe
Jollibee
Yakult
McCafé
GENTLE MONSTER
Alden
Sunnies Studios
Kraft Foods
Pfizer
Hershey's
Skechers
Nescafé
| Brand | Category | Score |
|---|---|---|
| Penshoppe | 124.93 | |
| Jollibee | 40.85 | |
| Yakult | 18.83 | |
| McCafé | 16.64 | |
| GENTLE MONSTER | 15.88 | |
| Alden | 11.68 | |
| Sunnies Studios | 8.57 | |
| Kraft Foods | 7.54 | |
| Pfizer | 6.29 | |
| Hershey's | 5.76 | |
| Skechers | 5.30 | |
| Nescafé | 5.09 | |
| UNIQLO | 4.82 | |
| Holden | 4.15 | |
| Coach | 4.13 | |
| Coffeegram | 3.79 | |
| shein | 3.72 | |
| Pizza Hut | 3.63 | |
| SheInside | 3.52 | |
| Starbucks | 3.48 | |
| KitKat | 3.33 | |
| H&M | 3.22 | |
| Snapseed | 3.20 | |
| Petronas | 2.92 | |
| Fujifilm | 2.47 | |
| Faber-Castell | 2.40 | |
| Ferrero | 2.26 | |
| Forever 21 | 2.12 | |
| Bershka | 1.97 | |
| New Balance | 1.94 | |
| Snickers | 1.87 | |
| Kodak | 1.85 | |
| Fendi | 1.77 | |
| McDonald's | 1.76 | |
| Lacoste | 1.70 | |
| KFC | 1.65 | |
| Coachella | 1.64 | |
| Sprite | 1.60 | |
| Maybelline | 1.58 | |
| Calvin Klein | 1.48 | |
| Showtime | 1.46 | |
| Converse | 1.42 | |
| Sneakerhead | 1.38 | |
| Polaroid | 1.38 | |
| Adobe | 1.31 | |
| Huawei | 1.18 | |
| Zara | 1.18 | |
| Walt Disney | 1.15 | |
| Travelgram | 1.11 | |
| Vans | 1.09 |
Official Profiles
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LoginArtist: Adie
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
