Adexe & Nau

Adexe & Nau

Country: ES

Influence: 52.71% Fanbase: 43.14% Trending: 57.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 26.86% • Very Strong

As of 2025-09-08

19,757,905

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:50:07 UTC

Genres

poplatin viral poppoplatinlatinreggaeton

Biography

Hailing from Santa Cruz, Tenerife, Spanish brothers Adexe & Nau emerged as a dynamic duo in the Latin pop scene, infusing reggaeton influences into their music. Originally pursuing solo careers, the siblings joined forces in 2015, gaining recognition for their cover songs including hits by Nicky Jam and Chino & Nacho featuring Daddy Yankee. Their debut album, Tu & Yo, released in 2017 under Sony Music, solidified their place in the industry alongside artists like Joey Montana and CNCO. With their infectious sound and youthful energy, Adexe & Nau continue to captivate audiences with their vibrant musical style.

Adexe & Nau Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Adexe & Nau engages 18-24 & 25-34 audiences with repeatable results in ARGENTINA, MEXICO, SPAIN. The fan base skews heavily female (57%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (78,900 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Fnac, El Corte Ingles, Univision, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Adexe & Nau score 0.07%Low bucket.
Brand: FnacBrand: El Corte InglesBrand: Univision
Followers:19,757,905
Engagements:13,212
Rate:0.1%
Posts:4,576
Views:89,333
Avg Likes:12,542
Avg Comments:179
Avg Views:89,333

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 19,757,905 · Engagements 13,212 · Rate 0.1%
Posts 4,576 · Views 89,333 · Avg Likes 12,542 · Avg Comments 179 · Avg Views 89,333
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 22%
13-17: 12%
35-44: 8%
Largest: 18-24 (55%); next: 25-34 (22%)
Gender Split Female: 57%
Male: 43%
Non-binary/Other: 0%
Skews female (57%)
Top Countries ARGENTINA (15%)
MEXICO (13%)
SPAIN (12%)
PERU (7%)
VENEZUELA (7%)
Top regions: ARGENTINA (15%), MEXICO (13%), SPAIN (12%)
Platform Engagement Instagram: 3,476 avg likes/post · Tiktok: 78,900 avg views/post · Youtube: 10,433 avg views/post Best reach: Tiktok 78,900 avg views; best engagement: Tiktok 7,886 avg likes

Top Brand Affinities

Fnac
Score: 26.86
El Corte Ingles
Score: 22.28
Univision
Score: 16.01
Auchan
Score: 11.97
Pro Tools
Score: 11.80
Hasbro
Score: 10.20
Monster High
Score: 9.44
Five Nights at Freddy's
Score: 8.60
LATAM
Score: 7.94
Atmos
Score: 7.38
PLAYMOBIL
Score: 7.16
Clash Royale
Score: 6.72
Brand Category Score
Fnac 26.86
El Corte Ingles 22.28
Univision 16.01
Auchan 11.97
Pro Tools 11.80
Hasbro 10.20
Monster High 9.44
Five Nights at Freddy's 8.60
LATAM 7.94
Atmos 7.38
PLAYMOBIL 7.16
Clash Royale 6.72
Movistar 6.55
Daewoo 6.45
Pull&Bear 5.85
Suavecito 5.54
KARL LAGERFELD 5.34
Paco Rabanne 4.84
MTV 4.72
Power Rangers 4.68
Skechers 4.30
Stradivarius 4.05
VidaSana 2.72
Cafecito 2.48
CBS Television Studios 2.41
Nickelodeon 2.31
Bershka 2.26
Philips 2.24
Carrefour 2.10
Tomorrowland 1.98
shein 1.75
musical.ly 1.72
Rolex 1.63
SheInside 1.60
Mitsubishi 1.57
SWAROVSKI 1.52
Vogue 1.52
Herbalife 1.39
Huawei 1.27
Versace 1.22
Marvel 1.19
Pepsi 1.18
Spotify Music 1.11
CBS 1.07
Beats Electronics 1.04
Netflix 1.04
Calvin Klein 0.99
OREO 0.95
Puma 0.94
Nutella 0.94

Official Profiles

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Artist: Adexe & Nau

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 22:24:26 La Manera MegaStar FM Madrid, ES 140
2025-08-22 20:28:16 La Manera Canal Fiesta Radio Seville, ES 140
2025-08-22 17:23:17 La Manera Mix FM Riano De Ibio, ES 139
2025-08-22 09:33:00 La Manera La Fresca FM Alicante, ES 138
2025-08-22 08:59:14 X AQUÍ X ALLÁ Canal Fiesta Radio Seville, ES 41
2025-08-22 08:36:57 La Manera Canal Fiesta Radio Seville, ES 37
2025-08-22 00:28:15 La Manera Canal Fiesta Radio Seville, ES 140

Popularity (2025-10-06)

Platform%
No data.

Trending Artist