Adele Brand Affinity ranks highest Jean Paul Gaultier at 10.46% . Very Strong. Score DMDB 89.49% | Fanbase 94.89%

Adele — pop artist from GB.

Since the release of her debut album "19" in 2008, Adele has established herself as a highly successful British artist. Her debut album sold over 6.5 million…

Adele

Superstar

Country: GB | Gender: female | Artist ID: 11e81bbe-edd0-d93a-9df4-a0369fe50396

Find Artist

Genres

poppopuk popmainstream popr&b, funk & soulbritish soulpop soulsoul

Influential: 89.49% Fanbase: 94.89% Trending: 86.79%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jean Paul Gaultier • 10.46% • Very Strong

As of 2025-09-09

91,970,598

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 89.49% | Fanbase 94.89% | Trending 86.79% | CAREER STAGE: SUPERSTAR

Biography

Since the release of her debut album "19" in 2008, Adele has established herself as a highly successful British artist. Her debut album sold over 6.5 million copies worldwide and achieved 8x Platinum status in the UK. Adele received the BRITS Critics' Choice Award at the age of 19 and went on to win multiple accolades, including Best New Artist and Best Female Pop Vocal Performance at the GRAMMYs.

With a total of 15 GRAMMYs, 9 BRITS, 18 Billboard Awards, 2 IVORs, 1 Golden Globe, 1 Academy Award, and 5 American Music Awards, Adele is a celebrated singer-songwriter. Her album sales in the UK alone have reached 11.5 million, with a total of 48 million worldwide.

Report Date: 2025-09-09

Adele has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, INDONESIA. A female-leaning (55%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 15,226,692 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Jean Paul Gaultier, Itaipava, Harrods signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Adele score 3.37% — Very Strong bucket.

Brand: Jean Paul GaultierBrand: ItaipavaBrand: Harrods

Followers:91,970,598

Engagements:3,095,469

Rate:3.4%

Posts:651

Avg Likes:3,077,458

Avg Comments:23,009

Avg Views:15,709,992

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 91,970,598 · Engagements 3,095,469 · Rate 3.4% Posts 651 · Views 15,709,992 · Avg Likes 3,077,458 · Avg Comments 23,009 · Avg Views 15,709,992	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 35-44: 8% 13-17: 7%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (14%) BRAZIL (10%) INDONESIA (6%) INDIA (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (14%), BRAZIL (10%), INDONESIA (6%)
Platform Engagement	Instagram: 2,700,365 avg likes/post · Tiktok: 483,300 avg views/post · Youtube: 15,226,692 avg views/post	Best reach: Youtube 15,226,692 avg views; best engagement: Instagram 2,700,365 avg likes

Top Brand Affinities

Jean Paul Gaultier

Score: 10.46

Itaipava

Score: 5.08

Harrods

Score: 3.36

NBC

Score: 3.21

Pull&Bear

Score: 2.80

Dolce & Gabbana

Score: 2.54

Fenty beauty

Score: 2.27

Kylie Cosmetics

Score: 2.26

Sunnies Studios

Score: 2.17

Bershka

Score: 2.17

Garnier

Score: 2.12

Carrefour

Score: 2.02

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Jean Paul Gaultier		10.46
Itaipava		5.08
Harrods		3.36
NBC		3.21
Pull&Bear		2.80
Dolce & Gabbana		2.54
Fenty beauty		2.27
Kylie Cosmetics		2.26
Sunnies Studios		2.17
Bershka		2.17
Garnier		2.12
Carrefour		2.02
GIVENCHY		1.98
Snoopy And The Peanuts Gang		1.92
Aperol		1.89
Cartier		1.83
Showtime		1.80
Cafecito		1.79
Polaroid		1.71
Lush		1.71
Paramount Pictures		1.68
Primark		1.65
SWAROVSKI		1.62
Bellagio		1.62
CBS		1.61
HBO		1.59
Coachella		1.55
Jaguar		1.53
H&M		1.52
Forever 21		1.48
CBS Television Studios		1.47
Netflix		1.45
Lego		1.43
Sephora		1.42
Ferrero		1.42
Pixar		1.37
Starbucks		1.37
Michael Kors		1.36
Vogue		1.36
The Olympic Games		1.35
Airbnb		1.34
Polo Ralph Lauren		1.34
OREO		1.31
Versace		1.31
Heineken		1.30
Target		1.29
Gucci		1.29
Walmart		1.28
Anastasia Beverly Hills		1.27
New Balance		1.27