Adele
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-11
92,080,868
Social Media Followers
As of 2025-10-11
00:00:00
Hours Airplay
2025-11-07 01:20:16 UTC
Genres
Biography
With a total of 15 GRAMMYs, 9 BRITS, 18 Billboard Awards, 2 IVORs, 1 Golden Globe, 1 Academy Award, and 5 American Music Awards, Adele is a celebrated singer-songwriter. Her album sales in the UK alone have reached 11.5 million, with a total of 48 million worldwide.
Adele has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, INDIA. A heavily female (55%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 15,226,692 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Jean Paul Gaultier, Itaipava, Babybump signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 92,080,868 · Engagements 3,102,302 · Rate 3.4% Posts 652 · Views 15,740,142 · Avg Likes 3,083,957 · Avg Comments 23,163 · Avg Views 15,740,142 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 32% 35-44: 7% 13-17: 7% |
Largest: 18-24 (51%); next: 25-34 (32%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (10%) INDIA (7%) INDONESIA (4%) MEXICO (4%) |
Top regions: UNITED STATES (14%), BRAZIL (10%), INDIA (7%) |
| Platform Engagement | Instagram: 2,704,814 avg likes/post · Tiktok: 513,450 avg views/post · Youtube: 15,226,692 avg views/post | Best reach: Youtube 15,226,692 avg views; best engagement: Instagram 2,704,814 avg likes |
Top Brand Affinities
Jean Paul Gaultier
Itaipava
Babybump
Versace
Pull&Bear
Dolce & Gabbana
NBC
FashionNova
Bershka
Timberland
Showtime
Tinder
| Brand | Category | Score |
|---|---|---|
| Jean Paul Gaultier | 10.41 | |
| Itaipava | 5.14 | |
| Babybump | 3.00 | |
| Versace | 2.93 | |
| Pull&Bear | 2.85 | |
| Dolce & Gabbana | 2.57 | |
| NBC | 2.55 | |
| FashionNova | 2.49 | |
| Bershka | 2.21 | |
| Timberland | 2.19 | |
| Showtime | 2.19 | |
| Tinder | 2.13 | |
| Victoria's Secret | 2.12 | |
| Carrefour | 2.05 | |
| GIVENCHY | 2.00 | |
| NYX Cosmetics | 2.00 | |
| Fenty beauty | 1.98 | |
| Snoopy And The Peanuts Gang | 1.92 | |
| Cartier | 1.86 | |
| Sunnies Studios | 1.82 | |
| Coachella | 1.77 | |
| Burberry | 1.76 | |
| Polaroid | 1.75 | |
| Vogue | 1.73 | |
| Sephora | 1.69 | |
| SWAROVSKI | 1.64 | |
| Target | 1.59 | |
| HBO | 1.56 | |
| Jaguar | 1.54 | |
| Universal | 1.53 | |
| Los Angeles Lakers | 1.53 | |
| Bellagio | 1.50 | |
| Calvin Klein | 1.48 | |
| Forever 21 | 1.45 | |
| Ferrero | 1.44 | |
| Ray-Ban | 1.39 | |
| Urban Decay Cosmetics | 1.39 | |
| Airbnb | 1.38 | |
| Michael Kors | 1.38 | |
| Guess | 1.37 | |
| Anastasia Beverly Hills | 1.33 | |
| Polo Ralph Lauren | 1.32 | |
| SheInside | 1.30 | |
| Tarte Cosmetics | 1.30 | |
| Walt Disney | 1.29 | |
| Snapseed | 1.26 | |
| shein | 1.24 | |
| DC Entertainment | 1.23 | |
| New Balance | 1.22 | |
| Reebok | 1.20 |
Official Profiles
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LoginArtist: Adele
The map shows every radio station that aired Adele today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-11)
Total: 66,569,617
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
54,611,017 | 82.04% |
| [+] |
Last.fm |
5,397,480 | 8.11% |
| [+] |
Pandora |
3,327,959 | 5.00% |
| [+] |
Yandex |
2,874,812 | 4.32% |
| [+] |
Audiomack |
213,516 | 0.32% |
| [+] |
Jiosaavn |
144,833 | 0.22% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-30 04:30 UTC | Adele, Cobalt, Daysy, Adèle & Robin, ROBIN | Le Ferrailleur | Nantes, France |
