Adekunle Gold Brand Affinity ranks highest Airtel at 17.43% . Very Strong. Score DMDB 71.41% | Fanbase 74.24%

Adekunle Gold — pop artist from NG.

Adekunle Gold is a Nigerian singer-songwriter based in Lagos, Nigeria, and Los Angeles, CA. He gained recognition with his debut release, "Sade," in December…

Adekunle Gold

Superstar

Country: NG | Gender: male | Artist ID: 11e81bbe-1e84-5c38-a593-a0369fe50396

Find Artist

Genres

popafropopnigerian popmainstream pophip-hop & rapnigerian hip hopafricanazontobeatsalte

Influential: 71.41% Fanbase: 74.24% Trending: 70.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 17.43% • Very Strong

As of 2025-09-09

11,336,244

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.41% | Fanbase 74.24% | Trending 70.00% | CAREER STAGE: SUPERSTAR

Biography

Adekunle Gold is a Nigerian singer-songwriter based in Lagos, Nigeria, and Los Angeles, CA. He gained recognition with his debut release, "Sade," in December 2014, which led to a two-year collaboration with Olamide's music imprint, YBNL. Adekunle has since released three albums: Gold, About 30 (shortlisted for the GRAMMY® Best World Album), and AfroPop Vol 1, featuring the hit songs "Okay" and "Something Different."

Report Date: 2025-09-09

Adekunle Gold performs best with fans in the 25-34 range, concentrated in NIGERIA, UNITED STATES, UNITED KINGDOM. Audience composition is heavily male (56%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 672,700 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Airtel, Hennessey, boohoo, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Adekunle Gold is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Adekunle Gold score 0.93% — Low bucket.

Brand: AirtelBrand: HennesseyBrand: boohoo

Followers:11,336,244

Engagements:105,665

Rate:0.9%

Posts:432

Avg Likes:103,860

Avg Comments:1,187

Avg Views:943,171

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,336,244 · Engagements 105,665 · Rate 0.9% Posts 432 · Views 943,171 · Avg Likes 103,860 · Avg Comments 1,187 · Avg Views 943,171	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 40% 35-44: 7% 13-17: 3%	Largest: 25-34 (49%); next: 18-24 (40%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	NIGERIA (24%) UNITED STATES (23%) UNITED KINGDOM (13%) CANADA (5%) KENYA (4%)	Top regions: NIGERIA (24%), UNITED STATES (23%), UNITED KINGDOM (13%)
Platform Engagement	Instagram: 34,271 avg likes/post · Tiktok: 672,700 avg views/post · Youtube: 270,471 avg views/post	Best reach: Tiktok 672,700 avg views; best engagement: Tiktok 65,800 avg likes

Top Brand Affinities

Airtel

Score: 17.43

Hennessey

Score: 13.09

boohoo

Score: 10.35

River Island

Score: 9.45

ASOS

Score: 8.86

Steve Madden

Score: 7.99

Fenty beauty

Score: 7.51

CNN

Score: 6.47

Maison Margiela

Score: 5.92

Hennessy

Score: 4.30

FashionNova

Score: 4.21

Vogue

Score: 3.95

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Top Brand Affinities

Brand	Category	Score
Airtel		17.43
Hennessey		13.09
boohoo		10.35
River Island		9.45
ASOS		8.86
Steve Madden		7.99
Fenty beauty		7.51
CNN		6.47
Maison Margiela		5.92
Hennessy		4.30
FashionNova		4.21
Vogue		3.95
MTV		3.91
Timberland		3.76
NARS Cosmetics		3.48
Dolce & Gabbana		3.29
FOREX		3.26
Target		3.04
BBC		2.96
Urban Outfitters		2.87
Dr. Martens		2.79
TOM FORD		2.70
Michael Kors		2.69
Versace		2.66
Nokia		2.61
Forever 21		2.45
Balenciaga		2.41
Polo Ralph Lauren		2.21
Guinness		2.17
Oriflame		2.15
GIVENCHY		2.12
Christian Louboutin		2.11
Lexus		2.08
NYX Cosmetics		2.02
Pepsi		1.99
Fendi		1.97
New Balance		1.95
Paramount Pictures		1.87
Beats Electronics		1.83
Yves Saint Laurent		1.82
SoundCloud		1.79
Bugatti		1.77
Anastasia Beverly Hills		1.63
Sprite		1.62
Bershka		1.61
Coachella		1.56
Too Faced Cosmetics		1.56
Burberry		1.51
Gucci		1.50
Bentley		1.47