Adassa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
262
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-04 10:50:27 UTC
Genres
Scores
Biography
With her breakthrough album, On the Floor, gaining national distribution and success on the reggaeton scene, Adassa solidified her position as a prominent figure in the genre. Touring alongside renowned artists like Daddy Yankee and Ivy Queen further elevated her profile, leading to the release of Kamasutra in 2005, which featured the hit track "De Tra" and established her as a major player in reggaeton. Through hard work and a diverse range of musical influences, Adassa's journey from church performances to international acclaim showcases her talent and dedication to her craft.
Adassa maintains consistent pull among 25-34 & 35-44 audiences across key English-speaking markets. The audience leans female-leaning (55%), so brand cues around style and status perform well. The clearest reach is on Instagram with 18 avg likes per post; Instagram functions as the community touchpoint. Affinity with Nike, Coca-Cola, Spotify makes Merchandise (apparel, accessories), Exclusive music releases (vinyl, digital), Concert tickets and VIP experiences a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 262 · Engagements 18 · Rate 6.9% Posts 31 · Views 0 · Avg Likes 18 · Avg Comments 1 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 35-44: 31% 18-24: 19% 45-64: 5% |
Largest: 25-34 (44%); next: 35-44 (31%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries | No country breakdown. | |
| Platform Engagement | Instagram: 18 avg likes/post | best engagement: Instagram 18 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Exclusive music releases (vinyl, digital)
- Concert tickets and VIP experiences
- Collaborative tracks with popular artists
- Music production workshops
- Online fan meet-and-greets
- Streaming subscription discounts
- Music-themed mobile apps
Marketing Angles
- Highlight multicultural influences in her music
- Leverage collaborations with other Latin artists
- Engage fans through interactive social media challenges
- Promote her journey from church performances to stardom
- Focus on empowerment themes in her lyrics
- Utilize nostalgia for early 2000s reggaeton
Content Themes
- Behind-the-scenes of music production
- Personal stories about her upbringing and influences
- Live performances and fan interactions
- Cultural celebrations and heritage
- Music tutorials and tips
- Collaborative content with other artists
Partnership Brands
- Nike
- Coca-Cola
- Spotify
- Apple Music
- Bumble
- Red Bull
- H&M
- MTV
- Tidal
- L'Oreal
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Adassa
The map shows every radio station that aired Adassa today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 17:22:00 | We Don't Talk About Bruno | WIOW - 102.3 WOW! Radio | Owosso, US | 201 |
| 2025-08-22 16:44:41 | We Don't Talk About Bruno | Fun Kids | London, GB | 4 |
| 2025-08-22 15:40:58 | We Don't Talk About Bruno | Fun Kids | London, GB | 4 |
| 2025-08-22 14:53:26 | We Don't Talk About Bruno | Fun Kids | London, GB | 4 |
| 2025-08-22 12:47:54 | We Don't Talk About Bruno | Fun Kids | London, GB | 3 |
| 2025-08-22 10:47:57 | We Don't Talk About Bruno | Fun Kids | London, GB | 4 |
| 2025-08-22 09:44:47 | We Don't Talk About Bruno | Fun Kids | London, GB | 3 |
| 2025-08-22 08:51:33 | We Don't Talk About Bruno | Fun Kids | London, GB | 3 |
| 2025-08-22 07:48:01 | We Don't Talk About Bruno | Fun Kids | London, GB | 4 |
| 2025-08-22 06:46:49 | We Don't Talk About Bruno | Fun Kids | London, GB | 4 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |