Adam Lambert Brand Affinity ranks highest Grindr at 16.44% . Very Strong. Score DMDB 68.13% | Fanbase 64.11%

Adam Lambert — pop artist from US.

Adam Lambert is a music artist, actor, producer, and philanthropist known for his achievements in the music industry. He made history as the first openly gay…

Adam Lambert

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbb-d15f-b1ac-9e19-a0369fe50396

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Genres

popdance poppost-teen poppopmainstream popelectronicelectropopasianidol

Influential: 68.13% Fanbase: 64.11% Trending: 70.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Grindr • 16.44% • Very Strong

As of 2025-09-09

4,989,517

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.13% | Fanbase 64.11% | Trending 70.14% | CAREER STAGE: MAINSTREAM

Biography

Adam Lambert is a music artist, actor, producer, and philanthropist known for his achievements in the music industry. He made history as the first openly gay male artist to reach No. 1 on the Billboard 200. With five studio albums and over three million albums sold worldwide, Lambert has garnered critical acclaim and commercial success. His platinum-certified single "Whataya Want From Me" earned him a GRAMMY nomination, and he has achieved five Top 10s on Billboard's Top Album Sales Chart. Lambert's latest release is the dance EP AFTERS.

In addition to his music career, Lambert has ventured into television and film. He hosted and co-produced the ITV documentary "Adam Lambert: Out, Loud and Proud" and starred in the Sofia Coppola-produced feature film Fairyland, which premiered at the 2023 Sundance Film Festival. Lambert's versatility as an artist is evident in his performances, from fronting the iconic band Queen to his role as 'Emcee' in the Broadway production of Cabaret, marking his official Broadway debut.

Report Date: 2025-09-09

Adam Lambert stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily female (60%), and content lands hardest on Tiktok, where posts average 709,500 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Grindr, Jean Paul Gaultier, Hot Topic, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Adam Lambert a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Adam Lambert score 2.07% — Strong bucket.

Brand: GrindrBrand: Jean Paul GaultierBrand: Hot Topic

Followers:4,989,517

Engagements:103,071

Rate:2.1%

Posts:704

Avg Likes:97,443

Avg Comments:2,158

Avg Views:729,720

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,989,517 · Engagements 103,071 · Rate 2.1% Posts 704 · Views 729,720 · Avg Likes 97,443 · Avg Comments 2,158 · Avg Views 729,720	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 35-44: 7% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (28%) BRAZIL (10%) UNITED KINGDOM (4%) POLAND (4%) RUSSIA (3%)	Top regions: UNITED STATES (28%), BRAZIL (10%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 51,292 avg likes/post · Tiktok: 709,500 avg views/post · Youtube: 20,220 avg views/post	Best reach: Tiktok 709,500 avg views; best engagement: Instagram 51,292 avg likes

Top Brand Affinities

Grindr

Score: 16.44

Jean Paul Gaultier

Score: 13.27

Hot Topic

Score: 10.81

Barbie

Score: 8.27

Lime Crime

Score: 7.17

Maison Margiela

Score: 7.01

Vivienne Westwood

Score: 6.09

Macy's

Score: 5.29

Steve Madden

Score: 5.06

Alexander McQueen

Score: 4.86

Coach

Score: 4.57

iHeartRadio Music Awards

Score: 4.42

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Top Brand Affinities

Brand	Category	Score
Grindr		16.44
Jean Paul Gaultier		13.27
Hot Topic		10.81
Barbie		8.27
Lime Crime		7.17
Maison Margiela		7.01
Vivienne Westwood		6.09
Macy's		5.29
Steve Madden		5.06
Alexander McQueen		4.86
Coach		4.57
iHeartRadio Music Awards		4.42
Urban Outfitters		4.41
AMC		3.97
Marc Jacobs		3.89
NBC		3.83
Summit Entertainment		3.83
NORDSTROM		3.80
Gillette		3.66
Columbia Pictures		3.62
American Eagle		3.52
Nickelodeon		3.34
TOM FORD		3.32
Lollapalooza		3.22
Paramount Pictures		3.22
Urban Decay Cosmetics		3.02
Pull&Bear		3.01
MTV		2.89
Moschino		2.89
Fenty beauty		2.88
Lush		2.74
ASOS		2.68
Christian Louboutin		2.61
Dolce & Gabbana		2.60
Too Faced Cosmetics		2.54
Martini		2.51
Sephora		2.45
Dr. Martens		2.43
HBO		2.42
Showtime		2.35
NYX Cosmetics		2.33
BBC		2.29
Pokemon Go		2.25
SWAROVSKI		2.23
Garnier		2.23
Kylie Cosmetics		2.20
Armani		2.15
Coachella		2.12
Polaroid		2.11
Vogue		2.10