AC/DC Brand Affinity ranks highest Sennheiser at 10.66% . Very Strong. Score DMDB 82.42% | Fanbase 87.19%

AC/DC — rock artist from AU.

Formed in 1973 by Scottish-born brothers Malcolm and Angus Young, AC/DC quickly rose to prominence in the hard rock scene. The band gained international…

AC/DC

Superstar

Country: AU | Gender: male | Artist ID: 11e81bbc-af2f-8796-a62b-a0369fe50396

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Genres

rockrockhard rockclassic rockaustralian rock

Influential: 82.42% Fanbase: 87.19% Trending: 80.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sennheiser • 10.66% • Very Strong

As of 2025-09-09

18,508,584

Social Media Followers

As of 2025-09-09

04:19:43

Hours Airplay

As of 2025-09-09

Scores

Score: DMDB 82.42% | Fanbase 87.19% | Trending 80.03% | CAREER STAGE: SUPERSTAR

Biography

Formed in 1973 by Scottish-born brothers Malcolm and Angus Young, AC/DC quickly rose to prominence in the hard rock scene. The band gained international success with their sixth album, Highway to Hell, in 1979. Following the death of frontman Bon Scott in 1980, AC/DC recruited Brian Johnson and released their most successful album, Back in Black, which remains one of the best-selling albums of all time. Throughout the '80s, '90s, and beyond, AC/DC continued to define the sound of hard rock and metal, achieving consistent commercial success and playing to massive crowds on global tours.

Known for their gritty riffs and anthemic choruses, AC/DC's early years saw lineup changes and a string of successful albums, including High Voltage and T.N.T. The tragic death of Bon Scott led to a resurgence with Brian Johnson and the monumental success of Back in Black. Despite challenges and lineup shifts over the years, AC/DC maintained their status as a top concert draw and released several chart-topping albums, including The Razor's Edge and Power Up. With a legacy spanning decades, AC/DC remains a powerhouse in the rock music world.

Report Date: 2025-09-09

AC/DC resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, UNITED STATES, ARGENTINA. With a heavily male (77%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (244,543 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Sennheiser, DeLorean Motor Company, Jagermeister makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist AC/DC score 0.25% — Low bucket.

Brand: SennheiserBrand: DeLorean Motor CompanyBrand: Jagermeister

Followers:18,508,584

Engagements:46,683

Rate:0.3%

Posts:1,492

Avg Likes:45,110

Avg Comments:821

Avg Views:416,043

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,508,584 · Engagements 46,683 · Rate 0.3% Posts 1,492 · Views 416,043 · Avg Likes 45,110 · Avg Comments 821 · Avg Views 416,043	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 30% 35-44: 12% 45-64: 8%	Largest: 18-24 (44%); next: 25-34 (30%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	BRAZIL (15%) UNITED STATES (13%) ARGENTINA (5%) FRANCE (4%) MEXICO (4%)	Top regions: BRAZIL (15%), UNITED STATES (13%), ARGENTINA (5%)
Platform Engagement	Instagram: 27,141 avg likes/post · Tiktok: 171,500 avg views/post · Youtube: 244,543 avg views/post	Best reach: Youtube 244,543 avg views; best engagement: Instagram 27,141 avg likes

Top Brand Affinities

Sennheiser

Score: 10.66

DeLorean Motor Company

Score: 7.73

Jagermeister

Score: 5.49

Movistar

Score: 5.35

Hugo Boss

Score: 4.02

Jack Daniels

Score: 3.97

Lollapalooza

Score: 3.79

Columbia Pictures

Score: 3.62

NBC

Score: 3.62

The Witcher

Score: 3.41

NHL

Score: 3.25

MTV

Score: 3.24

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Top Brand Affinities

Brand	Category	Score
Sennheiser		10.66
DeLorean Motor Company		7.73
Jagermeister		5.49
Movistar		5.35
Hugo Boss		4.02
Jack Daniels		3.97
Lollapalooza		3.79
Columbia Pictures		3.62
NBC		3.62
The Witcher		3.41
NHL		3.25
MTV		3.24
Harley-Davidson		3.19
Burger King		3.02
Alfa Romeo		2.91
Heineken		2.88
Monster Beverage		2.84
Dr. Martens		2.69
Star Wars		2.61
Warner Bros		2.31
Peugeot		2.21
Boeing		2.21
AMC		2.18
Bellagio		2.17
Spotify Music		2.16
Maserati		2.14
Nickelodeon		2.04
HBO		2.04
Yamaha		2.00
Tomorrowland		1.96
Budweiser		1.90
Scion		1.90
Paramount Pictures		1.89
Chrysler		1.87
Pepsi		1.85
Lego		1.84
Guinness		1.82
Ubisoft		1.79
Ducati		1.73
McLaren		1.69
Transformers		1.69
DC Entertainment		1.68
musical.ly		1.67
Jaguar		1.65
Nintendo		1.63
Converse		1.63
Marvel		1.62
Marvel Entertainment		1.62
Fiat		1.59
Grand Theft Auto		1.58

Official Profiles

Artist: AC/DC

Date Range: 2025-09-10 → 2025-09-10

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired AC/DC today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-09)

Aired At	Song	Station	Location	Duration (s)
2025-09-09 14:12:35	Highway to Hell	Antenne [Brandenburg]	Potsdam, DE	179
2025-09-09 14:12:34	Shot In The Dark	Averne	Clermont-Ferrand, FR	179
2025-09-09 14:12:14	Hard as a Rock	Radio Rock	Helsinki, FI	230
2025-09-09 14:11:23	For Those About to Rock (We Salute You)	Radio Easy Rock	Treviso, IT	14
2025-09-09 14:11:11	Highway to Hell	Antenne [Brandenburg]	Potsdam, DE	24
2025-09-09 14:08:58	T.N.T.	WDRV-FM	Milwaukee, WI, US	199
2025-09-09 14:07:38	For Those About to Rock (We Salute You)	Rock FM	Bucharest, RO	319
2025-09-09 14:07:01	Who Made Who	Mix	Auckland, NZ	190
2025-09-09 14:06:46	For Those About to Rock (We Salute You)	WZZK-FM	Birmingham, AL, US	53
2025-09-09 14:06:35	T.N.T.	WIYY	Baltimore, MD, US	210
2025-09-09 14:06:31	Thunderstruck - Live - 1991	myROCK	Copenhagen, DK	294
2025-09-09 14:05:21	You Shook Me All Night Long	WDRV-FM	Milwaukee, WI, US	207
2025-09-09 14:04:31	Highway to Hell	Radio Studio 1	Strasbourg, FR	205
2025-09-09 14:03:59	Hells Bells	Azul FM 101.9	Punta del Este, UY	4
2025-09-09 14:03:40	Back in Black	WJCU	University Heights, US	18