Absolutely
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
267,554
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:58:20 UTC
Genres
Scores
Biography
Absolutely cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily female (65%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 71,150 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with BMG, Warner Music, ITV, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 267,554 · Engagements 18,488 · Rate 6.9% Posts 389 · Views 72,966 · Avg Likes 18,095 · Avg Comments 202 · Avg Views 72,966 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 27% 13-17: 10% 35-44: 4% |
Largest: 18-24 (56%); next: 25-34 (27%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (43%) UNITED KINGDOM (7%) BRAZIL (6%) SOUTH AFRICA (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (43%), UNITED KINGDOM (7%), BRAZIL (6%) |
| Platform Engagement | Instagram: 9,610 avg likes/post · Tiktok: 71,150 avg views/post · Youtube: 1,816 avg views/post | Best reach: Tiktok 71,150 avg views; best engagement: Instagram 9,610 avg likes |
Top Brand Affinities
BMG
Warner Music
ITV
Amazon Music
Live Nation
Mixcloud
Pro Tools
Nasty Gal
MOOG
Akai
Sky Sports
boohoo
| Brand | Category | Score |
|---|---|---|
| BMG | 279.66 | |
| Warner Music | 43.14 | |
| ITV | 41.67 | |
| Amazon Music | 27.84 | |
| Live Nation | 24.84 | |
| Mixcloud | 20.07 | |
| Pro Tools | 18.64 | |
| Nasty Gal | 17.41 | |
| MOOG | 17.27 | |
| Akai | 16.73 | |
| Sky Sports | 16.23 | |
| boohoo | 15.66 | |
| MISSGUIDED | 15.28 | |
| River Island | 14.88 | |
| Ableton | 14.53 | |
| Ellesse | 14.44 | |
| ASOS | 13.61 | |
| Selfridges | 12.30 | |
| Jean Paul Gaultier | 12.17 | |
| All Saints | 11.47 | |
| Depop | 11.05 | |
| Spotify Music | 10.46 | |
| Vivienne Westwood | 10.05 | |
| Glossier | 9.81 | |
| Barbie | 9.64 | |
| SoundCloud | 9.59 | |
| Stella McCartney | 8.63 | |
| Milani Cosmetics | 8.62 | |
| Brandy Melville | 8.22 | |
| Urban Outfitters | 7.97 | |
| Pioneer | 7.70 | |
| Vauxhall | 7.68 | |
| BBC | 7.61 | |
| Coach | 7.42 | |
| Acne Studios | 7.24 | |
| Coachella | 6.94 | |
| MTV | 6.83 | |
| Fenty beauty | 6.61 | |
| JACQUEMUS | 6.54 | |
| NBC | 6.07 | |
| Harrods | 5.97 | |
| Dr. Martens | 5.92 | |
| Steve Madden | 5.86 | |
| Hennessy | 5.81 | |
| Beats Electronics | 5.62 | |
| Alexander McQueen | 5.59 | |
| Loewe | 5.01 | |
| iHeartRadio Music Awards | 4.80 | |
| TOM FORD | 4.67 | |
| Primark | 4.65 |
Official Profiles
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LoginArtist: Absolutely
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Total Streams
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Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 12:23:00 | Waterslides | Saules Radijas | Šiauliai, LV | 154 |
| 2025-08-22 04:45:19 | Waterslides | Cool FM | Lagos, NG | 146 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |