
ABSOLUTE.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
23,050
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 23:56:57 UTC
Genres
Scores
Biography
ABSOLUTE. is a clear fit for 25-34 & 35-44 audiences with strength across UNITED KINGDOM, UNITED STATES, ITALY. The audience is heavily male (86%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (2,510 avg views per post); Youtube builds the community layer. Affinity data highlights Mixcloud, Grindr, Pioneer, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 23,050 · Engagements 114 · Rate 0.5% Posts 454 · Views 3,551 · Avg Likes 101 · Avg Comments 25 · Avg Views 3,551 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 40% 35-44: 31% 18-24: 22% 45-64: 6% |
Largest: 25-34 (40%); next: 35-44 (31%) |
Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
Top Countries |
UNITED KINGDOM (63%) UNITED STATES (7%) ITALY (4%) BRAZIL (4%) AUSTRALIA (3%) |
Top regions: UNITED KINGDOM (63%), UNITED STATES (7%), ITALY (4%) |
Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 1,041 avg views/post · Youtube: 2,510 avg views/post | Best reach: Youtube 2,510 avg views; best engagement: Youtube 59 avg likes |
Top Brand Affinities
Mixcloud
Grindr
Pioneer
Vauxhall
MOOG
Sugarpill Cosmetics
Ableton
Jean Paul Gaultier
Akai
Vivienne Westwood
Victoria Beckham
Selfridges
Brand | Category | Score |
---|---|---|
Mixcloud | Entertainment & Media | 71.78 |
Grindr | Technology | 49.31 |
Pioneer | Audio & Music Gear | 41.04 |
Vauxhall | Automotive | 38.27 |
MOOG | Automotive | 37.85 |
Sugarpill Cosmetics | Beauty & Personal Care | 33.54 |
Ableton | Audio & Music Gear | 32.95 |
Jean Paul Gaultier | Apparel & Fashion | 26.07 |
Akai | Consumer Electronics | 21.87 |
Vivienne Westwood | Apparel & Fashion | 21.07 |
Victoria Beckham | Apparel & Fashion | 20.09 |
Selfridges | Apparel & Fashion | 19.92 |
SUSHISAMBA | Restaurants & Food Service | 18.26 |
Trancefamily | Apparel & Fashion | 17.55 |
Tate Modern | Entertainment & Media | 16.76 |
ITV | Entertainment | 15.40 |
Eurostar | Apparel & Fashion | 13.87 |
SoundCloud | Entertainment | 12.65 |
Fred Perry | Apparel & Fashion | 11.84 |
All Saints | Apparel & Fashion | 11.16 |
Alexander McQueen | Apparel & Fashion | 10.40 |
Amazon Music | Entertainment & Media | 10.16 |
Sennheiser | Audio & Music Gear | 10.12 |
Sainsbury's | Grocery & Pantry | 9.57 |
Maison Margiela | Apparel & Fashion | 9.30 |
Stella McCartney | Apparel & Fashion | 9.24 |
Tomorrowland | Apparel & Fashion | 8.84 |
Barbie | Toys & Games | 8.12 |
Atmos | Apparel & Fashion | 7.98 |
ASOS | Apparel & Fashion | 7.82 |
Acne Studios | Apparel & Fashion | 7.81 |
Marks & Spencer | Apparel & Fashion | 7.76 |
River Island | Apparel & Fashion | 7.02 |
MATTEL | Toys & Games | 7.01 |
BBC | Apparel & Fashion | 6.22 |
Dr. Martens | Apparel & Fashion | 6.18 |
Vogue | Apparel & Fashion | 6.05 |
Moschino | Apparel & Fashion | 5.97 |
JACQUEMUS | Apparel & Fashion | 5.97 |
Beats Electronics | Audio & Music Gear | 5.97 |
Spotify Music | Entertainment & Media | 5.71 |
Loewe | Apparel & Fashion | 5.31 |
Jimmy Choo | Apparel & Fashion | 5.18 |
KARL LAGERFELD | Apparel & Fashion | 5.14 |
Dsquared | Apparel & Fashion | 5.09 |
Showtime | Entertainment | 5.07 |
Moncler | Apparel & Fashion | 5.01 |
Versace | Apparel & Fashion | 4.99 |
Miu Miu | Apparel & Fashion | 4.57 |
Harrods | Luxury & Designer | 4.56 |
Official Profiles
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LoginArtist: ABSOLUTE.
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 2,799
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Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 18:49:56 | Keep on Dancing | SWU FM | Bristol, GB | 9 |
2025-08-22 17:45:18 | My Love (Mixtape Edit) | iCat FM | Barcelona, ES | 6 |
2025-08-22 12:17:34 | Resurge | SubFM | London, GB | 157 |
Popularity (2025-10-02)
Platform | % |
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No data. |