Abraham Mateo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
9,757,016
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:13:28 UTC
Genres
Biography
Mateo has collaborated with various artists including Jennifer Lopez, Becky G, CNCO, and Farruko, achieving multiple gold and platinum certifications in Spain, Latin America, and the United States. His YouTube videos have amassed nearly two billion views, and he has a social media following of over 15 million. In 2022, he released the song "Quiero Decirte" with Ana Mena, which received 3 platinum discs and reached number 1 on Los 40 Principales, earning a nomination for best song of the year. His latest single, "Clavaito," featuring Chanel, has quickly risen to the top of the charts.
Abraham Mateo is already in the conversation with 18-24 & 25-34 audiences in SPAIN, ARGENTINA, PERU. The audience is heavily female (65%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,003,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to El Corte Ingles, Univision, Pull&Bear points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,757,016 · Engagements 78,823 · Rate 0.8% Posts 649 · Views 1,024,424 · Avg Likes 74,964 · Avg Comments 1,038 · Avg Views 1,024,424 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 20% 13-17: 10% 35-44: 5% |
Largest: 18-24 (62%); next: 25-34 (20%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
SPAIN (13%) ARGENTINA (12%) PERU (11%) MEXICO (11%) VENEZUELA (7%) |
Top regions: SPAIN (13%), ARGENTINA (12%), PERU (11%) |
| Platform Engagement | Instagram: 27,470 avg likes/post · Tiktok: 1,003,000 avg views/post · Youtube: 21,424 avg views/post | Best reach: Tiktok 1,003,000 avg views; best engagement: Tiktok 45,600 avg likes |
Top Brand Affinities
El Corte Ingles
Univision
Pull&Bear
TOUS
Massimo Dutti
Calzedonia
Stradivarius
Bershka
Carolina Herrera
Daewoo
Suavecito
Emporio Armani
| Brand | Category | Score |
|---|---|---|
| El Corte Ingles | 35.92 | |
| Univision | 16.70 | |
| Pull&Bear | 14.70 | |
| TOUS | 14.38 | |
| Massimo Dutti | 10.79 | |
| Calzedonia | 10.52 | |
| Stradivarius | 8.97 | |
| Bershka | 8.58 | |
| Carolina Herrera | 7.91 | |
| Daewoo | 7.34 | |
| Suavecito | 6.10 | |
| Emporio Armani | 5.28 | |
| Movistar | 5.23 | |
| Iberostar Hotels & Resorts | 4.95 | |
| Primark | 4.86 | |
| Kiko | 4.69 | |
| Loewe | 4.51 | |
| Cafecito | 4.22 | |
| Lollapalooza | 3.37 | |
| VidaSana | 3.26 | |
| Dolce & Gabbana | 3.01 | |
| NBC | 3.00 | |
| ASOS | 2.80 | |
| Carrefour | 2.59 | |
| Tomorrowland | 2.45 | |
| H&M | 2.44 | |
| Guess | 2.39 | |
| MTV | 2.27 | |
| Vogue | 2.23 | |
| Michael Kors | 2.15 | |
| Fenty beauty | 2.01 | |
| NYX Cosmetics | 1.91 | |
| New Balance | 1.90 | |
| Pepsi | 1.88 | |
| Levi's | 1.88 | |
| Armani | 1.74 | |
| Cartier | 1.74 | |
| Huda Beauty | 1.72 | |
| Ray-Ban | 1.72 | |
| Victoria's Secret | 1.71 | |
| Lacoste | 1.68 | |
| L'Oréal Paris | 1.66 | |
| Pic Collage | 1.62 | |
| Pixar | 1.60 | |
| Puma | 1.59 | |
| musical.ly | 1.59 | |
| Hollister Co | 1.58 | |
| FashionNova | 1.56 | |
| Versace | 1.50 | |
| Sephora | 1.50 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-12 01:00 UTC | Abraham Mateo | Movistar Arena | Madrid, Spain | |
| 2026-01-18 04:00 UTC | INVERFEST 2026 | La Riviera | Las Dehesas, Spain | inverfest.com songkick.com madnesslive.es songkick.com inverfest.com madnesslive.es eu.soundrink.com inverfest.com inverfest.com songkick.com songkick.com songkick.com songkick.com inverfest.com tickets.oneboxtds.com songkick.com songkick.com ticketmaster-es.tm7508.net inverfest.com fever.pxf.io sensenra.com electriccallboy.com entradas.com ticketmaster-es.tm7508.net songkick.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com baila.fm tickets.oneboxtds.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com inverfest.com awin1.com inverfest.com ticketmaster-es.tm7508.net songkick.com songkick.com |
