Abby Chams

Abby Chams

Country: TZ | Gender: female

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Influential: 49.46% Fanbase: 23.37% Trending: 62.50%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Four Points • 102.85% • Very Strong

As of 2025-09-01

1,518,410

Social Media Followers

As of 2025-09-01

00:00:00

Hours Airplay

Updated 2025-10-03 18:55:15 UTC

Genres

poptanzanian pophip-hop & raphip-hop/rapelectronicafrobeats

Scores

Score: DMDB 49.50% | Fanbase 23.40% | Trending 62.50% | CAREER STAGE: MID_LEVEL

Biography

Abigail Chams, a talented singer and multi-instrumentalist based in Dar es Salaam, Tanzania, boasts a diverse musical background. With an EP to her name and performances at various local and international events, including Dubai Expo, Abigail's music blends lively pop melodies and soulful Afro RnB arrangements, showcasing her impressive vocal range across three languages: English, Swahili, and French.

From a young age, music has been at the core of Abigail's being, with her mastering four instruments - violin, piano, guitar, and drums - alongside her passion for singing. This bubbly artist's vibrant spirit shines through in her music, captivating audiences with her dynamic performances and cross-cultural appeal.
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Abby Chams Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-01

Abby Chams maintains consistent pull among 18-24 & 25-34 audiences across KENYA, TANZANIA, UNITED STATES. The audience leans heavily male (67%), so brand cues around style and status perform well. The clearest reach is on Youtube with 8,075 avg views per post; Instagram functions as the community touchpoint. Affinity with Four Points, Airtel, ITV makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Abby Chams score 2.89% — Strong bucket.
Brand: Four PointsBrand: AirtelBrand: ITV
Followers:1,518,410
Engagements:43,829
Rate:2.9%
Posts:296
Views:8,090
Avg Likes:43,805
Avg Comments:302
Avg Views:8,090

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,518,410 · Engagements 43,829 · Rate 2.9%
Posts 296 · Views 8,090 · Avg Likes 43,805 · Avg Comments 302 · Avg Views 8,090 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 47%
25-34: 45%
35-44: 4%
13-17: 4%
 Largest: 18-24 (47%); next: 25-34 (45%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0% 		Skews male (67%)
Top Countries KENYA (34%)
TANZANIA (33%)
UNITED STATES (11%)
SOUTH AFRICA (3%)
UGANDA (2%)
 Top regions: KENYA (34%), TANZANIA (33%), UNITED STATES (11%)
Platform Engagement Instagram: 43,358 avg likes/post · Tiktok: 15 avg views/post · Youtube: 8,075 avg views/post Best reach: Youtube 8,075 avg views; best engagement: Instagram 43,358 avg likes

Top Brand Affinities

Four Points
Score: 102.85
Airtel
Score: 28.05
ITV
Score: 16.60
Hennessy
Score: 4.19
FashionNova
Score: 3.51
UEFA
Score: 3.45
Timberland
Score: 2.90
Pepsi
Score: 2.65
NBC
Score: 2.58
shein
Score: 2.47
Fenty beauty
Score: 2.28
Oriflame
Score: 2.28
Top Brand Affinities
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Brand Category Score
Four Points 102.85
Airtel 28.05
ITV 16.60
Hennessy 4.19
FashionNova 3.51
UEFA 3.45
Timberland 2.90
Pepsi 2.65
NBC 2.58
shein 2.47
Fenty beauty 2.28
Oriflame 2.28
Land Rover 2.18
SheInside 2.15
Bugatti 2.01
Nokia 2.00
FOREX 1.89
BBC 1.89
Victoria's Secret 1.77
Rolex 1.71
Sneakerhead 1.70
Vogue 1.47
Burberry 1.43
Puma 1.43
Versace 1.38
musical.ly 1.37
Tesla Motors 1.33
Huawei 1.21
Coca-Cola 1.21
Samsung Group 1.14
Google 1.13
Subaru 1.11
Spotify Music 1.11
H&M 1.10
Levi's 1.09
Airbnb 1.05
Los Angeles Lakers 1.02
Zara 1.01
Beats Electronics 1.01
Balenciaga 1.00
Calvin Klein 0.97
Louis Vuitton 0.96
NBA 0.95
FIFA 0.95
National Geographic 0.89
Supreme 0.89
Red Bull 0.88
SoundCloud 0.86
Mazda 0.85
Pandora 0.85

Official Profiles

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Artist: Abby Chams

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Abby Chams today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-08-29)

Total: 6,855,415

PLATFORM TOTAL %
Audiomack Audiomack 6,672,113 97.33%
Spotify Spotify 183,302 2.67%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-30)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-30 16:00:09 Nani? NRG Radio Nairobi, KE 222
2025-08-30 14:50:55 Me too The Beat 99.9 FM Lagos, NG 144
2025-08-30 05:26:40 Me too The Beat 99.9 FM Lagos, NG 85

Popularity (2025-10-02)

Platform%
No data.
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