
Abby Anderson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-17
1,340,245
Social Media Followers
As of 2025-09-17
00:00:00
Hours Airplay
2025-10-08 03:57:21 UTC
Genres
Biography
Following a successful debut EP release and multiple accolades, including being named a "Next Big Thing" by Music Row Magazine, Abby Anderson continued to evolve as an artist. Despite setbacks due to the pandemic in 2020, she used the time to collaborate with Executive Producer Marshall Altman on her record "Sugar Spice," which led to a new record deal with Walk Off Entertainment. Through her music, Abby embraces her past and present, showcasing her growth as an artist and songwriter.
Abby Anderson is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (70%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (50,900 avg views per post); Instagram builds the community layer. Affinity data highlights Amazon Music, Live Nation, Ariat, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,340,245 · Engagements 6,718 · Rate 0.5% Posts 754 · Views 59,610 · Avg Likes 6,577 · Avg Comments 190 · Avg Views 59,610 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 40% 25-34: 32% 35-44: 13% 45-64: 10% |
Largest: 18-24 (40%); next: 25-34 (32%) |
Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
Top Countries |
UNITED STATES (46%) UNITED KINGDOM (6%) CANADA (6%) INDIA (4%) NIGERIA (4%) |
Top regions: UNITED STATES (46%), UNITED KINGDOM (6%), CANADA (6%) |
Platform Engagement | Instagram: 4,862 avg likes/post · Tiktok: 50,900 avg views/post · Youtube: 8,710 avg views/post | Best reach: Tiktok 50,900 avg views; best engagement: Instagram 4,862 avg likes |
Top Brand Affinities
Amazon Music
Live Nation
Ariat
Dancing with the Stars
Miller Lite
Barstool Sports
iHeartRadio Music Awards
Margaritaville
Free People
Fabletics
Bud Light
REVOLVE
Brand | Category | Score |
---|---|---|
Amazon Music | 25.74 | |
Live Nation | 23.07 | |
Ariat | 22.47 | |
Dancing with the Stars | 19.30 | |
Miller Lite | 18.33 | |
Barstool Sports | 16.51 | |
iHeartRadio Music Awards | 16.29 | |
Margaritaville | 13.46 | |
Free People | 13.17 | |
Fabletics | 11.81 | |
Bud Light | 11.79 | |
REVOLVE | 11.65 | |
Busch | 11.37 | |
NBC | 11.24 | |
Chick-fil-A | 11.18 | |
Nasty Gal | 10.96 | |
Houston Livestock Show and Rodeo | 10.96 | |
Target | 10.83 | |
Coors | 10.13 | |
Gillette | 9.66 | |
Kroger | 9.54 | |
OLD NAVY | 8.29 | |
Delta | 8.02 | |
Pro Tools | 7.89 | |
T.J. Maxx | 7.59 | |
Influenster | 7.46 | |
NORDSTROM | 7.28 | |
Steve Madden | 7.26 | |
Marshalls | 7.00 | |
American Eagle | 6.88 | |
Carhartt | 6.79 | |
ESPN | 6.67 | |
Anthropologie | 6.64 | |
Verizon | 6.44 | |
NHL | 6.10 | |
Publix | 5.68 | |
The Home Depot | 5.63 | |
HomeGoods | 5.35 | |
GMC | 5.13 | |
Macy's | 5.02 | |
Spotify Music | 4.83 | |
Coach | 4.70 | |
Lululemon Athletica | 4.68 | |
Jeep | 4.67 | |
Taco Bell | 4.66 | |
NFL | 4.60 | |
Budweiser | 4.57 | |
Walmart | 4.54 | |
Urban Outfitters | 4.34 | |
PetSmart | 4.27 |
Official Profiles
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LoginArtist: Abby Anderson
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Total Streams
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Radio Spins (2025-10-08)
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Popularity (2025-10-06)
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