Aaryan Shah

Aaryan Shah — r&b, funk & soul artist from US.

Aaryan Shah, a pioneering Indian-American teen in the pop music scene, defied expectations by dropping out of high school at 15 to pursue his brooding R&B…

Influence: 58.70% Fanbase: 38.22% Trending: 68.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 24.31% • Very Strong

As of 2025-09-08

400,033

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:48:27 UTC

Genres

r&b, funk & soulr&b/soultrap soulcontemporary r&bsoul

Biography

Aaryan Shah, a pioneering Indian-American teen in the pop music scene, defied expectations by dropping out of high school at 15 to pursue his brooding R&B sound. Despite facing racist backlash, he wore a mask to shield his identity, believing audiences weren't ready for a brown artist. After three years of anonymity, he revealed himself in 2021 to a supportive fanbase, embracing his true self and paving the way for his rise as an underground superstar.

Now poised to release "Do You See Birds, Too?" post a bipolar diagnosis, Shah aims for Coachella and The GRAMMYs, inspiring South Asians and beyond. With each project, performance, and chapter, he forges a path to greatness as his fanbase swells, unapologetically himself and ready to leave a lasting legacy.

Top Brand Affinities

Report Date: 2025-09-08

Aaryan Shah has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDIA, NIGERIA. A heavily male (58%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 8,523 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Spinrilla, Pro Tools, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Aaryan Shah score 0.75% — Low bucket.

Brand: SpinrillaBrand: Pro ToolsBrand: Amazon Music

Followers:400,033

Engagements:2,983

Rate:0.7%

Posts:723

Avg Likes:2,919

Avg Comments:86

Avg Views:12,090

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 400,033 · Engagements 2,983 · Rate 0.7% Posts 723 · Views 12,090 · Avg Likes 2,919 · Avg Comments 86 · Avg Views 12,090	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 7% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (19%) INDIA (17%) NIGERIA (10%) BRAZIL (5%) PAKISTAN (4%)	Top regions: UNITED STATES (19%), INDIA (17%), NIGERIA (10%)
Platform Engagement	Instagram: 2,360 avg likes/post · Tiktok: 8,523 avg views/post · Youtube: 3,567 avg views/post	Best reach: Tiktok 8,523 avg views; best engagement: Instagram 2,360 avg likes

Top Brand Affinities

Spinrilla

Score: 24.31

Pro Tools

Score: 18.63

Amazon Music

Score: 13.75

Ableton

Score: 11.38

SoundCloud

Score: 10.75

Blackmagic Design

Score: 10.66

iHeartRadio Music Awards

Score: 9.24

Beats Electronics

Score: 8.10

Pioneer

Score: 5.67

MTV

Score: 5.58

Spotify Music

Score: 5.44

Champion

Score: 5.33

Brand	Category	Score
Spinrilla		24.31
Pro Tools		18.63
Amazon Music		13.75
Ableton		11.38
SoundCloud		10.75
Blackmagic Design		10.66
iHeartRadio Music Awards		9.24
Beats Electronics		8.10
Pioneer		5.67
MTV		5.58
Spotify Music		5.44
Champion		5.33
FashionNova		5.20
Kodak		5.02
Hennessy		4.61
Mahindra		4.28
CNN		4.12
Los Angeles Lakers		3.76
ESPN		3.56
NBC		3.55
KTM		3.30
Comedy Central		3.08
NBA		2.91
Snapseed		2.90
Coachella		2.84
NFL		2.67
musical.ly		2.65
Supreme		2.59
Versace		2.49
Sneakerhead		2.49
A Game of Tones		2.39
Fenty beauty		2.37
Tomorrowland		2.36
Rolls-Royce		2.30
Timberland		2.28
shein		2.25
Yves Saint Laurent		2.12
Pandora		2.07
Ducati		2.03
Lollapalooza		2.03
Grand Theft Auto		1.92
Puma		1.88
Warner Bros		1.87
SheInside		1.82
ASOS		1.80
Gucci		1.77
Balenciaga		1.74
Bugatti		1.70
Forever 21		1.67
Louis Vuitton		1.66