Aaliyah
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,290,000
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:46:06 UTC
Genres
Biography
Born in Brooklyn in 1979, Aaliyah began her music career at a young age under the guidance of her uncle Barry Hankerson, a manager and entertainment lawyer. With hits like "Back & Forth" and "One in a Million," Aaliyah quickly rose to fame, collaborating with Timbaland and Missy Elliott to produce chart-topping tracks. Her transition to a more mature image was evident in her third album, released in 2001, which received critical acclaim. Aaliyah's legacy lives on through her posthumous hits, including "Rock the Boat" and "More Than a Woman," as well as her successful acting career in films like "Romeo Must Die" and "Queen of the Damned."
Aaliyah has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily female (68%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 36,285 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Nike, MAC Cosmetics, Urban Outfitters signals obvious wins in Merchandise featuring Aaliyah's iconic style, Vinyl reissues of her classic albums, Collaborative fashion lines with popular brands. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,290,000 · Engagements 1,508 · Rate 0.1% Posts 13 · Views 36,285 · Avg Likes 1,382 · Avg Comments 194 · Avg Views 36,285 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 40% 35-44: 10% 13-17: 6% |
Largest: 18-24 (42%); next: 25-34 (40%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED STATES (61%) UNITED KINGDOM (5%) BRAZIL (4%) FRANCE (4%) CANADA (3%) |
Top regions: UNITED STATES (61%), UNITED KINGDOM (5%), BRAZIL (4%) |
| Platform Engagement | Youtube: 36,285 avg views/post | Best reach: Youtube 36,285 avg views; best engagement: Youtube 1,382 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise featuring Aaliyah's iconic style
- Vinyl reissues of her classic albums
- Collaborative fashion lines with popular brands
- Exclusive behind-the-scenes content
- Music streaming subscriptions with curated playlists
- Virtual reality concerts or experiences
- Tribute events or concerts featuring her music
- Documentaries about her life and impact
Marketing Angles
- Highlight her influence on modern R&B and pop
- Focus on nostalgia for the late '90s and early 2000s
- Leverage social media trends and challenges
- Engage with fans through interactive content
- Create campaigns around her posthumous releases
- Collaborate with influencers who resonate with her legacy
Content Themes
- Celebrating Aaliyah's fashion and style
- Exploring her musical collaborations
- Sharing fan stories and tributes
- Highlighting her impact on the music industry
- Behind-the-scenes looks at her music videos
- Curated playlists inspired by her work
Partnership Brands
- Nike
- MAC Cosmetics
- Urban Outfitters
- Spotify
- Apple Music
- MTV
- BET
- Reebok
- H&M
- Adidas
- Sephora
- Forever 21
- Fenty Beauty
- Puma
- Vogue
- Rolling Stone
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Aaliyah
The map shows every radio station that aired Aaliyah today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 22:08:40 | One In A Million (feat Timbaland and Missy Elliott) | KRBQ | San Francisco, CA, US | 230 |
| 2025-08-22 22:08:11 | If Your Girl Only Knew | Flava | Tauranga, NZ | 217 |
| 2025-08-22 21:53:41 | Poison | Mayotte La 1ère | Mamoudzou, YT | 158 |
| 2025-08-22 21:20:43 | Are You That Somebody | R&B 102.9 | Berkeley, CA, US | 248 |
| 2025-08-22 21:16:16 | Are You That Somebody? (Instrumental) | KRBQ | San Francisco, CA, US | 255 |
| 2025-08-22 21:10:17 | One In A Million | Mouv Classics | Paris, FR | 256 |
| 2025-08-22 21:05:13 | Back and Forth | WBLS FM | New York, NY, US | 222 |
| 2025-08-22 20:57:50 | Try Again | WSHE-FM | Chicago, IL, US | 230 |
| 2025-08-22 20:35:52 | Try Again | Y101.7 | Jackson, MS, US | 229 |
| 2025-08-22 20:32:15 | If Your Girl Only Knew | WBMX-FM (JAMS Chicago 104.3 FM) | Chicago, IL, US | 189 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
