A.R. Rahman

A.R. Rahman — alternative artist from IN.

A.R. Rahman revolutionized Indian film music since his debut in 1992 with the film Roja, becoming one of the most acclaimed and successful composers in the…

Influence: 79.73% Fanbase: 85.11% Trending: 77.04% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 21.02% • Very Strong

As of 2025-09-30

13,441,217

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-11-28 00:38:36 UTC

Genres

alternativealternativeasianfilmimodern bollywood

Biography

A.R. Rahman revolutionized Indian film music since his debut in 1992 with the film Roja, becoming one of the most acclaimed and successful composers in the industry. Born in 1966 in Madras, Rahman's fusion of traditional Indian music with contemporary styles garnered international recognition. His groundbreaking work on films like Bombay and Slumdog Millionaire propelled him to global fame, winning multiple awards and accolades.

Rahman's prolific career includes collaborations with renowned artists and composers, such as Nusrat Fateh Ali Khan and Andrew Lloyd Webber. He established his own recording studio and record label, showcasing his versatility in composing for both Indian and Hollywood films. His successes culminated in multiple Academy Awards and prestigious honors, solidifying his status as a music icon in the international film industry.

Top Brand Affinities

Report Date: 2025-09-30

A.R. Rahman resonates most with 18-24 & 25-34 audiences and shows durable presence in INDIA, BANGLADESH, UNITED STATES. With a heavily male (82%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (612,350 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Infosys, OnePlus, Bajaj makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist A.R. Rahman score 0.46% — Low bucket.

Brand: InfosysBrand: OnePlusBrand: Bajaj

Followers:13,441,217

Engagements:61,424

Rate:0.5%

Posts:2,273

Avg Likes:60,579

Avg Comments:542

Avg Views:728,866

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,441,217 · Engagements 61,424 · Rate 0.5% Posts 2,273 · Views 728,866 · Avg Likes 60,579 · Avg Comments 542 · Avg Views 728,866	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 44% 35-44: 6% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (44%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	INDIA (67%) BANGLADESH (8%) UNITED STATES (5%) PAKISTAN (3%) MALAYSIA (2%)	Top regions: INDIA (67%), BANGLADESH (8%), UNITED STATES (5%)
Platform Engagement	Instagram: 26,740 avg likes/post · Tiktok: 612,350 avg views/post · Youtube: 116,516 avg views/post	Best reach: Tiktok 612,350 avg views; best engagement: Tiktok 30,500 avg likes

Top Brand Affinities

Infosys

Score: 21.02

OnePlus

Score: 20.65

Bajaj

Score: 10.33

Mahindra

Score: 7.78

Snapseed

Score: 6.88

KTM

Score: 5.26

musical.ly

Score: 4.44

Superdry

Score: 4.10

National Geographic

Score: 3.48

Travelgram

Score: 3.19

Yamaha

Score: 3.12

Canon

Score: 2.53

Brand	Category	Score
Infosys		21.02
OnePlus		20.65
Bajaj		10.33
Mahindra		7.78
Snapseed		6.88
KTM		5.26
musical.ly		4.44
Superdry		4.10
National Geographic		3.48
Travelgram		3.19
Yamaha		3.12
Canon		2.53
Nikon		2.46
Ducati		2.40
Adobe		2.36
KFC		2.25
Nokia		2.19
Suzuki		2.08
Rolls-Royce		2.06
FashionNova		1.96
Samsung Group		1.86
Ray-Ban		1.85
Beats Electronics		1.84
Hyundai		1.66
Harley-Davidson		1.66
Marvel Entertainment		1.60
Sony		1.60
Bentley		1.29
H&M		1.28
Levi's		1.27
Xiaomi		1.26
Fujifilm		1.16
Converse		1.15
Apple		1.14
Microsoft		1.12
Lamborghini		1.12
Puma		1.11
FIFA		1.06
Rolex		1.05
HBO		1.02
Honda		0.98
Grand Theft Auto		0.96
BMW		0.95
Marvel		0.90
Spotify Music		0.89
GoPro		0.88
WWE		0.88
McDonald's		0.85
Amazon		0.82
Tommy Hilfiger		0.81