A Certain Ratio

A Certain Ratio — pop artist from GB.

Emerging from the late 70s punk scene, A Certain Ratio has continuously pushed boundaries of style and genre since their formation in 1978. The band's…

Influential: 51.09% Fanbase: 22.56% Trending: 65.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 152.82% • Very Strong

As of 2025-09-17

10,574

Social Media Followers

As of 2025-09-17

00:00:00

Hours Airplay

2025-10-07 16:58:27 UTC

Genres

popsynthpopchamber psychsophisti-poprockart rocknew wavepost-punkdance rockrockalternative rockalternativealternativeamericanno wavepunkuk post-punk

Biography

Emerging from the late 70s punk scene, A Certain Ratio has continuously pushed boundaries of style and genre since their formation in 1978. The band's commitment to constant progression has led them to explore experimental electronica and vintage funk through their unique Mancunian perspective.

Released in 2024, "It All Comes Down to This" represents the purest distillation of A Certain Ratio's essential sound. The album, their thirteenth studio release, showcases the trio of core members Jez Kerr, Martin Moscrop, and Donald Johnson at their creative peak, delivering ten tracks that range from urgent and muscular grooves to open and breezy synth melodies. Each moment on the record exudes a sense of resilience and vitality, demonstrating the band's ability to tap into new sources of inspiration.

Top Brand Affinities

Report Date: 2025-09-17

A Certain Ratio reliably reaches 25-34 & 45-64 audiences in UNITED STATES, UNITED KINGDOM, FRANCE. The base is heavily male (86%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (50 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, MOOG, Belstaff, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist A Certain Ratio score 1.40% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Belstaff

Followers:10,574

Engagements:148

Rate:1.4%

Posts:1,612

Avg Likes:148

Avg Comments:4

Avg Views:50

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,574 · Engagements 148 · Rate 1.4% Posts 1,612 · Views 50 · Avg Likes 148 · Avg Comments 4 · Avg Views 50	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 45-64: 26% 35-44: 24% 18-24: 14%	Largest: 25-34 (34%); next: 45-64 (26%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (27%) UNITED KINGDOM (19%) FRANCE (9%) BRAZIL (8%) SPAIN (6%)	Top regions: UNITED STATES (27%), UNITED KINGDOM (19%), FRANCE (9%)
Platform Engagement	Instagram: 147 avg likes/post · Youtube: 50 avg views/post	Best reach: Youtube 50 avg views; best engagement: Instagram 147 avg likes

Top Brand Affinities

Mixcloud

Score: 152.82

MOOG

Score: 78.96

Belstaff

Score: 72.96

Fred Perry

Score: 29.40

Warner Music

Score: 28.53

Ampeg

Score: 23.03

Ableton

Score: 20.78

Akai

Score: 19.96

Tate Modern

Score: 19.84

Stone Island

Score: 17.88

Amazon Music

Score: 16.55

Vauxhall

Score: 14.62

Brand	Category	Score
Mixcloud		152.82
MOOG		78.96
Belstaff		72.96
Fred Perry		29.40
Warner Music		28.53
Ampeg		23.03
Ableton		20.78
Akai		19.96
Tate Modern		19.84
Stone Island		17.88
Amazon Music		16.55
Vauxhall		14.62
Barbour		14.56
Pioneer		12.94
Paul Smith		12.62
Morrisons		12.23
Marks & Spencer		11.91
Pro Tools		10.33
Sennheiser		10.30
Clarks		9.98
SoundCloud		9.81
Vivienne Westwood		9.39
Sainsbury's		9.19
BBC		9.01
Spotify Music		7.98
Woolworths		7.80
Selfridges		7.32
Warner Bros		7.20
Atmos		7.14
Rapha		6.84
Tesco		5.93
Kickstarter		5.73
Carlsberg		5.71
Guinness		5.50
eBay		5.45
Beats Electronics		5.32
Campari		5.22
Leica		4.98
Cadbury		4.83
Hurley		4.76
Dr. Martens		4.59
Emporium		4.55
Carhartt		4.53
Holden		4.45
ALDI		4.29
Heinz		3.74
Snoopy And The Peanuts Gang		3.73
Philips		3.72
Stüssy		3.60
Lush		3.59

Official Profiles

Artist: A Certain Ratio

Date Range: 2025-10-07 → 2025-10-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired A Certain Ratio today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 20:57:09	Day by Day	Tsugi	Paris, FR	178
2025-08-22 14:13:26	Samo	Radio Brume	Lyon, FR	169
2025-08-22 13:32:12	1982	FIP POP	Paris, FR	202
2025-08-22 11:18:58	Shack Up - 7" Version	Radio Ellebore	Chambery, FR	193
2025-08-22 10:57:33	Berlin	WOWD	Takoma, MD, US	244
2025-08-22 06:05:48	Sad Chord - A Certain Ratio Remix	Byte FM	Hamburg, DE	190
2025-08-22 03:33:36	The Fox	Primitive	Reims, FR	219
2025-08-22 01:15:32	Do the Du (casse)	Radio Campus Bordeaux 88.1	Bordeaux, FR	163