88GLAM

88GLAM — r&b, funk & soul artist from CA.

88GLAM, a Canadian hip hop duo established in 2017 by 88Camino and Derek Wise, initially signed with XO and Republic Records before transitioning to…

Influence: 56.88% Fanbase: 38.76% Trending: 65.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Adidas Y-3 • 24.28% • Very Strong

As of 2025-10-23

251,889

Social Media Followers

As of 2025-10-23

00:00:00

Hours Airplay

2025-12-27 20:24:04 UTC

Genres

r&b, funk & soultrap soulhip-hop & rapraptrapmelodic rapcanadian hip hopcanadian traptoronto raphip-hop/rapunderground hip hopvapor traphip hop

Biography

88GLAM, a Canadian hip hop duo established in 2017 by 88Camino and Derek Wise, initially signed with XO and Republic Records before transitioning to independent status in 2021.

Top Brand Affinities

Report Date: 2025-10-23

88GLAM is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, CANADA, FRANCE. The audience is heavily male (82%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (7,916 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Adidas Y-3, Palm Angels, Arc'teryx points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 88GLAM score 0.78% — Low bucket.

Brand: Adidas Y-3Brand: Palm AngelsBrand: Arc'teryx

Followers:251,889

Engagements:1,967

Rate:0.8%

Posts:91

Avg Likes:1,953

Avg Comments:101

Avg Views:7,916

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 251,889 · Engagements 1,967 · Rate 0.8% Posts 91 · Views 7,916 · Avg Likes 1,953 · Avg Comments 101 · Avg Views 7,916	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 67% 18-24: 20% 35-44: 9% 45-64: 2%	Largest: 25-34 (67%); next: 18-24 (20%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (34%) CANADA (8%) FRANCE (5%) UNITED KINGDOM (5%) BRAZIL (4%)	Top regions: UNITED STATES (34%), CANADA (8%), FRANCE (5%)
Platform Engagement	Instagram: 1,710 avg likes/post · Youtube: 7,916 avg views/post	Best reach: Youtube 7,916 avg views; best engagement: Instagram 1,710 avg likes

Top Brand Affinities

Adidas Y-3

Score: 24.28

Palm Angels

Score: 19.23

Arc'teryx

Score: 15.92

Scotiabank

Score: 14.61

True Religion

Score: 14.25

New Era

Score: 13.76

SoundCloud

Score: 12.72

Champion

Score: 12.68

Acne Studios

Score: 11.27

Amazon Music

Score: 10.64

Ableton

Score: 9.45

Maison Margiela

Score: 9.01

Brand	Category	Score
Adidas Y-3		24.28
Palm Angels		19.23
Arc'teryx		15.92
Scotiabank		14.61
True Religion		14.25
New Era		13.76
SoundCloud		12.72
Champion		12.68
Acne Studios		11.27
Amazon Music		10.64
Ableton		9.45
Maison Margiela		9.01
Beats Electronics		8.98
Marni		8.37
Pro Tools		8.21
Supreme		7.75
Hennessy		7.52
Stone Island		7.24
JACQUEMUS		7.07
Pioneer		7.03
Stüssy		6.99
Sneaker News		6.89
Maybach		6.82
Foot Locker		6.80
Kodak		6.69
Kappa		6.08
Coachella		5.45
Urban Outfitters		5.33
Sneakerhead		5.23
Spotify Music		5.20
iHeartRadio Music Awards		4.70
Alexander McQueen		4.68
Moncler		4.54
The North Face		4.33
FashionNova		4.07
Nice Kicks		4.04
NBA		4.02
Gillette		4.01
Los Angeles Lakers		3.93
Balenciaga		3.74
CNN		3.74
Lollapalooza		3.67
Carhartt		3.63
Yves Saint Laurent		3.62
Acura		3.59
Gucci		3.35
Budweiser		3.33
BALMAIN		3.28
Polo Ralph Lauren		3.27
Versace		3.26