82MAJOR

82MAJOR — pop artist from KR.

Great M Entertainment's first boy group, "82MAJOR," comprises Nam Seong Mo, Park Seok Joon, Yoon Ye Chan, Cho Seong Il, Hwang Seong Bin, and Kim Do Gyun.…

Influence: 49.23% Fanbase: 25.54% Trending: 61.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 5.64% • Very Strong

As of 2025-09-08

2,306,424

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 18:42:52 UTC

Genres

popk-popk-pop boy grouppopasian pop

Biography

Great M Entertainment's first boy group, "82MAJOR," comprises Nam Seong Mo, Park Seok Joon, Yoon Ye Chan, Cho Seong Il, Hwang Seong Bin, and Kim Do Gyun. Drawing inspiration from Korea's country code, 82, the group aims to make a significant impact in the Korean music scene. Prior to their debut, they engaged with K-POP fans through the "RAREHOUSE" project, sharing self-composed songs, performance videos, and challenges to connect with audiences. Their overarching ambition is to transcend borders and establish a prominent global presence while offering a fresh perspective on K-POP.

Top Brand Affinities

Report Date: 2025-09-08

82MAJOR connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, INDONESIA, PHILIPPINES. With a heavily female (68%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 192,200 avg views per post; Tiktok adds dependable engagement depth. Overlap with Hot Topic, Philips, Polaroid highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: 82MAJOR moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 82MAJOR score 1.10% — Moderate bucket.

Brand: Hot TopicBrand: PhilipsBrand: Polaroid

Followers:2,306,424

Engagements:25,480

Rate:1.1%

Posts:2,529

Avg Likes:24,380

Avg Comments:271

Avg Views:199,032

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,306,424 · Engagements 25,480 · Rate 1.1% Posts 2,529 · Views 199,032 · Avg Likes 24,380 · Avg Comments 271 · Avg Views 199,032	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 10% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (20%) INDONESIA (9%) PHILIPPINES (9%) INDIA (9%) CAMBODIA (7%)	Top regions: UNITED STATES (20%), INDONESIA (9%), PHILIPPINES (9%)
Platform Engagement	Instagram: 9,901 avg likes/post · Tiktok: 192,200 avg views/post · Youtube: 6,832 avg views/post	Best reach: Tiktok 192,200 avg views; best engagement: Tiktok 13,300 avg likes

Top Brand Affinities

Hot Topic

Score: 5.64

Philips

Score: 4.49

Polaroid

Score: 3.35

Coachella

Score: 2.60

Lollapalooza

Score: 2.59

CBS Television Studios

Score: 2.01

shein

Score: 1.89

Microsoft

Score: 1.74

CBS

Score: 1.60

Universal

Score: 1.55

NYX Cosmetics

Score: 1.51

SheInside

Score: 1.48

Brand	Category	Score
Hot Topic		5.64
Philips		4.49
Polaroid		3.35
Coachella		2.60
Lollapalooza		2.59
CBS Television Studios		2.01
shein		1.89
Microsoft		1.74
CBS		1.60
Universal		1.55
NYX Cosmetics		1.51
SheInside		1.48
Urban Decay Cosmetics		1.47
Paypal		1.34
Anastasia Beverly Hills		1.31
Walmart		1.30
Forever 21		1.29
Starbucks		1.25
BBC		1.23
Pokemon		1.18
Walt Disney		1.16
Pandora		1.09
McDonald's		1.03
Spotify Music		1.03
Netflix		0.99
Tiffany & Co		0.97
Converse		0.95
Marvel		0.93
Marvel Entertainment		0.90
H&M		0.89
Vans		0.79
Samsung Group		0.64
DC Entertainment		0.61
musical.ly		0.61
Activision Blizzard		0.58
Christian Dior		0.53
Coca-Cola		0.51
Chanel		0.49
Amazon		0.47
Nike		0.42
Apple		0.41
Adidas		0.41
Zara		0.36
Star Wars		0.34
Google		0.34
Nutella		0.30
Honda		0.29
Travelgram		0.24