808 State

808 State

Country: GB

Influence: 54.40% Fanbase: 33.40% Trending: 64.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-16

12,700

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 18:46:09 UTC

Genres

hip-hop & raphip houseelectronicelectronicacid houseelectronicaclassic houseelectrotechnohardcore technobig beatintelligent dance musicravehouseeuropeanmadchester

Biography

Graham Massey of 808 State describes their music as an imaginary landscape that invites listeners to immerse themselves in a futuristic world. Their latest release, Transmission Suite, maintains the band's innovative spirit while exploring new sonic territories. The album offers a stripped-back and spacious sound that pays homage to their Manchester roots and electronic music history, all while pushing boundaries towards the future. This seventh album from 808 State seamlessly weaves together elements of the past, present, and future, creating a truly unique listening experience.

808 State Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

808 State stands out with 25-34 & 35-44 audiences across UNITED KINGDOM, UNITED STATES, JAPAN. The profile is heavily male (85%), and content lands hardest on Youtube, where posts average 6,950 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ableton, Native Instruments, Red Bull Music, pointing to an obvious runway in Vinyl records of latest album, Merchandise featuring album artwork, Exclusive behind-the-scenes content. That mix of scale and cultural fit makes 808 State a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist 808 State score 0.84%Low bucket.
Product: Vinyl records of latest albumProduct: Merchandise featuring album artworkProduct: Exclusive behind-the-scenes content
Followers:12,700
Engagements:107
Rate:0.8%
Posts:20
Views:6,950
Avg Likes:100
Avg Comments:7
Avg Views:6,950

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 12,700 · Engagements 107 · Rate 0.8%
Posts 20 · Views 6,950 · Avg Likes 100 · Avg Comments 7 · Avg Views 6,950
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 33%
35-44: 28%
18-24: 21%
45-64: 16%
Largest: 25-34 (33%); next: 35-44 (28%)
Gender Split Female: 15%
Male: 85%
Non-binary/Other: 0%
Skews male (85%)
Top Countries UNITED KINGDOM (24%)
UNITED STATES (22%)
JAPAN (9%)
BRAZIL (5%)
CANADA (4%)
Top regions: UNITED KINGDOM (24%), UNITED STATES (22%), JAPAN (9%)
Platform Engagement Youtube: 6,950 avg views/post Best reach: Youtube 6,950 avg views; best engagement: Youtube 100 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.

Recommendations

Products & Services
  • Vinyl records of latest album
  • Merchandise featuring album artwork
  • Exclusive behind-the-scenes content
  • Digital downloads of remixes
  • Limited edition cassette tapes
  • Concert tickets and VIP packages
  • Collaborations with electronic music brands
  • Music production software discounts
Marketing Angles
  • Highlight the fusion of past and future in music
  • Engage fans with immersive listening experiences
  • Leverage nostalgia for classic electronic sounds
  • Promote the innovative spirit of the band
  • Utilize social media for fan-generated content
  • Create interactive online events or listening parties
Content Themes
  • Behind-the-scenes of album creation
  • Fan stories and testimonials
  • Exploration of electronic music history
  • Live performance clips and teasers
  • Collaborative projects with other artists
  • Visual art inspired by music themes
Partnership Brands
  • Ableton
  • Native Instruments
  • Red Bull Music
  • Beatport
  • SoundCloud
  • DJ equipment brands
  • Music festivals
  • Clothing brands with a retro vibe
  • Tech companies focusing on audio
  • Local record stores
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: 808 State

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired 808 State today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 20:44:04 Carbonade Radio Club Wallers-Arenberg, FR 8
2025-08-22 18:43:10 Pacific 707 Triple R Melbourne, AU 223
2025-08-22 12:27:56 Pacific 707 Absolute Radio 90's London, GB 218
2025-08-22 11:20:37 Pacific (303) Fréquence K Côte d'Azur, FR 341
2025-08-22 03:49:05 Pacific 202 SUN Nantes, FR 305

Popularity (2025-10-06)

Platform%
No data.

Trending Artist