'68

'68 — rock artist from US.

Josh Scogin and Nikko Yamada form the dynamic duo ’68, blending rock, blues, and hardcore elements into a powerful sound reminiscent of a muscle car’s rumble.…

Influence: 50.98% Fanbase: 25.74% Trending: 63.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 87.72% • Very Strong

As of 2025-09-09

49,481

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:49:05 UTC

Genres

rockrockpunkatlanta punk

Biography

Josh Scogin and Nikko Yamada form the dynamic duo ’68, blending rock, blues, and hardcore elements into a powerful sound reminiscent of a muscle car’s rumble. From intimate venues to massive festival stages, the band’s energetic performances have garnered them a diverse and dedicated following. Their albums "In Humor and Sadness" and "Two Parts Viper" have received critical acclaim, with their latest release, "Give One Take One," showcasing their high-intensity style without sacrificing groove, produced by Nick Raskulinecz.

’68's explosive music has captured the attention of audiences worldwide, with their latest album, "Give One Take One," now available to experience their unique blend of passion and humor.

Top Brand Affinities

Report Date: 2025-09-09

'68 converts attention from 25-34 & 18-24 audiences across UNITED STATES, RUSSIA, CANADA. Audience shape is heavily male (87%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 9,769 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, Live Nation, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist '68 score 1.30% — Moderate bucket.

Brand: AmpegBrand: Live NationBrand: MOOG

Followers:49,481

Engagements:642

Rate:1.3%

Posts:213

Avg Likes:622

Avg Comments:27

Avg Views:9,769

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 49,481 · Engagements 642 · Rate 1.3% Posts 213 · Views 9,769 · Avg Likes 622 · Avg Comments 27 · Avg Views 9,769	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 39% 35-44: 12% 45-64: 3%	Largest: 25-34 (43%); next: 18-24 (39%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	UNITED STATES (51%) RUSSIA (8%) CANADA (6%) UNITED KINGDOM (5%) UKRAINE (4%)	Top regions: UNITED STATES (51%), RUSSIA (8%), CANADA (6%)
Platform Engagement	Instagram: 460 avg likes/post · Youtube: 9,769 avg views/post	Best reach: Youtube 9,769 avg views; best engagement: Instagram 460 avg likes

Top Brand Affinities

Ampeg

Score: 87.72

Live Nation

Score: 23.30

MOOG

Score: 18.57

Hot Topic

Score: 15.43

Miller Lite

Score: 14.83

Sennheiser

Score: 12.16

Pro Tools

Score: 12.08

Akai

Score: 10.64

Taco Bell

Score: 10.09

Coors

Score: 8.50

Ableton

Score: 8.06

Spotify Music

Score: 7.90

Brand	Category	Score
Ampeg		87.72
Live Nation		23.30
MOOG		18.57
Hot Topic		15.43
Miller Lite		14.83
Sennheiser		12.16
Pro Tools		12.08
Akai		10.64
Taco Bell		10.09
Coors		8.50
Ableton		8.06
Spotify Music		7.90
Amazon Music		7.76
Jameson		7.21
GameStop		7.08
Fallout		6.86
Columbia Pictures		6.60
Kroger		6.56
Monster Beverage		6.41
NHL		6.27
Resident Evil		5.90
Kickstarter		5.76
Chick-fil-A		5.62
Verizon		5.58
Publix		5.58
AMC		5.44
Vans		5.26
WWE		4.99
Power Rangers		4.91
Pilsner Urquell		4.75
Sega		4.73
Carhartt		4.66
Nickelodeon		4.63
Star Wars		4.51
Bud Light		4.39
Showtime		4.14
Nintendo		4.08
Comedy Central		4.08
Mortal Kombat		4.08
Paramount Pictures		4.07
Fujifilm		4.06
Nixon		4.03
Busch		4.01
Kodak		3.91
Heinz		3.73
Final Fantasy		3.72
Leica		3.70
SoundCloud		3.66
Pokemon Go		3.56
Budweiser		3.50