Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
202,642
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 16:57:00 UTC
Genres
Scores
Biography
In 2016, 67 further solidified their presence with the release of "Let's Lurk," featuring Giggs, and their charting mixtape of the same name, which reached number 66 on the U.K. charts. Maintaining their momentum, the collective continued to deliver prolific content, dropping the Glorious Twelfth EP in 2017. Produced by Carns Hill and recorded at London's Red Bull studios, the EP showcased 67's evolution and commitment to pushing boundaries within the drill genre.
67 performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, POLAND. Audience composition is heavily male (87%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,520 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Palm Angels, Stone Island, Mixcloud, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, 67 is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 202,642 · Engagements 308 · Rate 0.2% Posts 1,049 · Views 1,520 · Avg Likes 304 · Avg Comments 12 · Avg Views 1,520 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 32% 13-17: 7% 35-44: 6% |
Largest: 18-24 (53%); next: 25-34 (32%) |
| Gender Split |
Female: 13% Male: 87% Non-binary/Other: 0% |
Skews male (87%) |
| Top Countries |
UNITED KINGDOM (64%) UNITED STATES (7%) POLAND (3%) SPAIN (3%) NETHERLANDS (2%) |
Top regions: UNITED KINGDOM (64%), UNITED STATES (7%), POLAND (3%) |
| Platform Engagement | Instagram: 242 avg likes/post · Youtube: 1,520 avg views/post | Best reach: Youtube 1,520 avg views; best engagement: Instagram 242 avg likes |
Top Brand Affinities
Palm Angels
Stone Island
Mixcloud
Vauxhall
ITV
Sky Sports
Amazon Music
True Religion
Akai
Ellesse
Armani Exchange
Selfridges
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 32.35 | |
| Stone Island | 24.19 | |
| Mixcloud | 20.96 | |
| Vauxhall | 20.27 | |
| ITV | 19.32 | |
| Sky Sports | 18.35 | |
| Amazon Music | 16.61 | |
| True Religion | 15.97 | |
| Akai | 12.02 | |
| Ellesse | 11.18 | |
| Armani Exchange | 10.85 | |
| Selfridges | 10.82 | |
| New Era | 10.60 | |
| boohoo | 9.70 | |
| Dsquared | 8.73 | |
| Hennessy | 8.59 | |
| SoundCloud | 8.54 | |
| Champion | 7.93 | |
| Moncler | 7.92 | |
| Beats Electronics | 7.65 | |
| Foot Locker | 7.56 | |
| River Island | 7.46 | |
| Pioneer | 7.11 | |
| The North Face | 6.83 | |
| Ableton | 6.53 | |
| Hugo Boss | 6.10 | |
| Stüssy | 6.04 | |
| Emporio Armani | 5.32 | |
| Tesco | 5.30 | |
| Carhartt | 5.25 | |
| Harrods | 5.16 | |
| Myprotein | 5.11 | |
| Armani | 5.11 | |
| Alexander McQueen | 4.91 | |
| Supreme | 4.31 | |
| ASOS | 4.28 | |
| Versace | 4.13 | |
| Moschino | 4.07 | |
| Superdry | 4.06 | |
| Christian Louboutin | 4.06 | |
| Gymshark | 4.05 | |
| BBC | 3.95 | |
| Timberland | 3.67 | |
| Barber Shop Connect | 3.66 | |
| Sneakerhead | 3.63 | |
| BALMAIN | 3.49 | |
| Spotify Music | 3.43 | |
| Fendi | 3.31 | |
| Lacoste | 3.23 | |
| Rolex | 3.05 |
Official Profiles
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LoginArtist: 67
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 15:34:06 | DLYIHU | Reprezent Radio | London, GB | 6 |
| 2025-08-22 13:17:02 | DLYIHU | Reprezent Radio | London, GB | 8 |
| 2025-08-22 12:57:13 | DLYIHU | Reprezent Radio | London, GB | 12 |
| 2025-08-22 10:21:01 | DLYIHU | Reprezent Radio | London, GB | 9 |
| 2025-08-22 08:05:20 | DLYIHU | Reprezent Radio | London, GB | 10 |
| 2025-08-22 06:02:27 | DLYIHU | Reprezent Radio | London, GB | 11 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |