49th & Main

49th & Main — electronic artist from IE.

With unwavering determination, 49th & Main have overcome challenges to establish themselves as a dance-pop duo. Originating from Kilkenny, producer Ben…

Influence: 54.28% Fanbase: 34.63% Trending: 64.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.35% • Very Strong

As of 2025-09-09

42,421

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:31:05 UTC

Genres

electronicdanceelectronic

Biography

With unwavering determination, 49th & Main have overcome challenges to establish themselves as a dance-pop duo. Originating from Kilkenny, producer Ben O’Sullivan and vocalist/multi-instrumentalist Paddy King forged their musical partnership during a summer collaboration. Despite setbacks, their fusion of jazz and indie with house music garnered international acclaim, leading to headline tours and a performance at Glastonbury. Following a period of separation due to O’Sullivan's illness, the duo regrouped, expanding their sound by incorporating diverse influences like drum ‘n’ bass and garage, culminating in their latest hit, ‘self sabotage’.

Now boasting 100 million streams and armed with new tracks like the socially conscious club anthem ‘self sabotage’, 49th & Main are poised to hit the road once more. O’Sullivan’s sonic experimentation during his hiatus has enriched the duo's repertoire, fueling their eagerness to captivate audiences with their dynamic live performances.

Top Brand Affinities

Report Date: 2025-09-09

49th & Main indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, IRELAND. The skew is heavily male (77%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 880 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Warner Music, Ableton, Carlsberg, making streetwear, music platforms, and lifestyle products a natural test bed. Choose 49th & Main when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 49th & Main score 1.60% — Moderate bucket.

Brand: Warner MusicBrand: AbletonBrand: Carlsberg

Followers:42,421

Engagements:678

Rate:1.6%

Posts:720

Avg Likes:669

Avg Comments:9

Avg Views:1,453

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,421 · Engagements 678 · Rate 1.6% Posts 720 · Views 1,453 · Avg Likes 669 · Avg Comments 9 · Avg Views 1,453	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 9% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (26%) UNITED KINGDOM (15%) IRELAND (13%) ITALY (6%) BRAZIL (6%)	Top regions: UNITED STATES (26%), UNITED KINGDOM (15%), IRELAND (13%)
Platform Engagement	Instagram: 589 avg likes/post · Tiktok: 880 avg views/post · Youtube: 573 avg views/post	Best reach: Tiktok 880 avg views; best engagement: Instagram 589 avg likes

Top Brand Affinities

Warner Music

Score: 22.35

Ableton

Score: 16.22

Carlsberg

Score: 14.93

Mixcloud

Score: 14.62

Guinness

Score: 14.38

Akai

Score: 13.29

Jameson

Score: 11.67

Alphalete

Score: 10.81

River Island

Score: 10.72

Pioneer

Score: 9.43

Tesco

Score: 9.36

Pro Tools

Score: 9.05

Brand	Category	Score
Warner Music		22.35
Ableton		16.22
Carlsberg		14.93
Mixcloud		14.62
Guinness		14.38
Akai		13.29
Jameson		11.67
Alphalete		10.81
River Island		10.72
Pioneer		9.43
Tesco		9.36
Pro Tools		9.05
Foot Locker		8.35
Ryanair		8.27
SoundCloud		8.02
Coachella		7.45
Spotify Music		7.18
Lollapalooza		7.15
Heineken		7.14
Tomorrowland		6.38
MISSGUIDED		5.62
boohoo		5.59
ALDI		5.11
Urban Outfitters		4.95
Myprotein		4.93
Hennessy		4.92
Tinder		4.91
Sunnies Studios		4.80
Hurley		4.67
Bacardi		4.27
Bud Light		4.27
Billabong		4.23
Pringles		4.04
Aperol		4.04
Haribo		4.02
Gymshark		3.79
Harrods		3.60
Smirnoff		3.59
Lush		3.55
Coors		3.52
Chrysler		3.41
Columbia Pictures		3.29
Showtime		3.25
Heinz		3.20
Beats Electronics		3.19
Baileys		3.19
Polaroid		3.18
ASOS		3.17
Pull&Bear		3.13
Nickelodeon		3.08

Official Profiles

Artist: 49th & Main

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired 49th & Main today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-08-16)

Total: 1,136,213

PLATFORM

TOTAL

[+]

Spotify

1,131,312

99.57%

[+]

Audiomack

4,901

0.43%

[+]

Anghami

0.00%

[+]

Jiosaavn

0.00%

[+]

Last.fm

0.00%

[+]

Pandora

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-03 03:00 UTC	49th & Main	170 Russell	Melbourne, Australia	songkick.com moshtix-au.sjv.io
2026-01-04 04:00 UTC	49th & Main	Metro Theatre	Sydney, Australia	songkick.com ticketekau.pxf.io
2026-01-05 03:00 UTC	49th & Main	Crowbar	Fortitude Valley, Australia	tickets.oztix.com.au
2026-02-08 04:00 UTC	49th & Main	Vicar Street	Dublin, Ireland	songkick.com ticketmaster-ie.tm7512.net
2026-03-05 03:30 UTC	49th & Main	Belgrave Music Hall	Leeds, United Kingdom	seetickets.com link.dice.fm
2026-03-06 03:00 UTC	49th & Main	Arts Club	Liverpool, United Kingdom	ticketmaster-uk.tm7559.net seetickets.com link.dice.fm
2026-03-07 03:30 UTC	49th & Main	King Tuts Wah Wah Hut	Glasgow, United Kingdom	ticketmaster-uk.tm7560.net
2026-03-08 02:30 UTC	49th & Main	Rescue Rooms	Nottingham, United Kingdom	ticketmaster-uk.tm7560.net seetickets.com link.dice.fm gigantic.com
2026-03-12 02:00 UTC	49th & Main	The Castle & Falcon	Birmingham, United Kingdom	ticketmaster-uk.tm7559.net seetickets.com link.dice.fm
2026-03-13 02:30 UTC	49th & Main	Band On The Wall	Manchester, United Kingdom	ticketmaster-uk.tm7559.net seetickets.com link.dice.fm
2026-03-14 02:00 UTC	49th & Main	Thekla	Bristol, United Kingdom	ticketmaster-uk.tm7559.net seetickets.com link.dice.fm gigantic.com
2026-03-15 02:00 UTC	49th & Main	O2 Forum Kentish Town	London, United Kingdom	ticketmaster-uk.tm7559.net seetickets.com link.dice.fm
2026-03-20 03:00 UTC	49th & Main	El Rey Theatre	Los Angeles, United States	songkick.com axs.com
2026-03-25 02:00 UTC	49th & Main	Neumos Crystal Ballroom	Seattle, United States	songkick.com axs.com
2026-03-26 02:00 UTC	49th & Main	Commodore Ballroom	Vancouver, Canada	songkick.com ticketmaster.evyy.net
2026-03-28 02:00 UTC	49th & Main	Urban Lounge	Salt Lake City, United States	24tix.com
2026-03-29 03:00 UTC	49th & Main	Bluebird Theater	Denver, United States	songkick.com axs.com
2026-04-01 02:00 UTC	49th & Main	Outset	Chicago, United States	songkick.com ticketmaster.evyy.net
2026-04-03 01:30 UTC	49th & Main	The Atlantis	Washington, United States	songkick.com ticketmaster.evyy.net
2026-04-04 03:00 UTC	49th & Main	The Foundry	Philadelphia, United States	songkick.com
2026-04-04 03:00 UTC	49th & Main	The Fillmore Philadelphia	Philadelphia, United States	ticketmaster.evyy.net
2026-04-05 02:00 UTC	49th & Main	Webster Hall	New York, United States	songkick.com axs.com
2026-04-07 01:00 UTC	49th & Main	Sonia Live Music Venue	Cambridge, United States	ticketmaster.evyy.net
2026-04-07 01:00 UTC	49th & Main	Sonia	Cambridge, United States	songkick.com
2026-04-08 03:00 UTC	49th & Main	Théâtre Fairmount	Montréal, Canada	ticketmaster.evyy.net
2026-04-09 02:00 UTC	49th & Main	Opera House	Toronto, Canada	songkick.com
2026-04-09 02:00 UTC	49th & Main	The Opera House	Toronto, Canada	ticketmaster.evyy.net