454

454 — hip-hop & rap artist from US.

"WW ✞ Florida Boy" is an introspective and autobiographical track that delves into the life and experiences of the artist. The song showcases a blend of raw…

Influence: 49.81% Fanbase: 19.54% Trending: 64.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

DC Shoes • 27.59% • Very Strong

As of 2025-09-12

75,341

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-10-07 18:53:57 UTC

Genres

hip-hop & raphip-hop/rap

Biography

"WW ✞ Florida Boy" is an introspective and autobiographical track that delves into the life and experiences of the artist. The song showcases a blend of raw emotions and personal storytelling, offering listeners a glimpse into the artist's world. With a melodic and rhythmic flow, the track captures the essence of self-reflection and growth, creating a poignant and relatable narrative for audiences to connect with.

Through poignant lyrics and a captivating musical arrangement, "WW ✞ Florida Boy" serves as a powerful and emotive piece that resonates with listeners on a deep level. The artist's introspective journey and candid self-expression shine through in the song, making it a standout track in their discography. With its heartfelt storytelling and evocative themes, "WW ✞ Florida Boy" leaves a lasting impression and showcases the artist's talent for crafting compelling and authentic music.

Top Brand Affinities

Report Date: 2025-09-12

454 performs best with fans in the 18-24 range, concentrated in UNITED STATES, CANADA, UNITED KINGDOM. Audience composition is heavily male (88%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 44,202 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward DC Shoes, Zumiez, SkateSpot, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, 454 is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 454 score 11.16% — Very Strong bucket.

Brand: DC ShoesBrand: ZumiezBrand: SkateSpot

Followers:75,341

Engagements:8,406

Rate:11.2%

Posts:188

Avg Likes:8,218

Avg Comments:321

Avg Views:44,202

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 75,341 · Engagements 8,406 · Rate 11.2% Posts 188 · Views 44,202 · Avg Likes 8,218 · Avg Comments 321 · Avg Views 44,202	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 6% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (72%) CANADA (5%) UNITED KINGDOM (4%) AUSTRALIA (3%) JAPAN (1%)	Top regions: UNITED STATES (72%), CANADA (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 4,534 avg likes/post · Youtube: 44,202 avg views/post	Best reach: Youtube 44,202 avg views; best engagement: Instagram 4,534 avg likes

Top Brand Affinities

DC Shoes

Score: 27.59

Zumiez

Score: 20.78

SkateSpot

Score: 20.61

Arc'teryx

Score: 19.53

True Religion

Score: 18.09

Jean Paul Gaultier

Score: 17.69

SoundCloud

Score: 16.32

Ableton

Score: 15.19

Stüssy

Score: 12.41

Acne Studios

Score: 12.39

Mixcloud

Score: 12.32

Maison Margiela

Score: 12.11

Brand	Category	Score
DC Shoes		27.59
Zumiez		20.78
SkateSpot		20.61
Arc'teryx		19.53
True Religion		18.09
Jean Paul Gaultier		17.69
SoundCloud		16.32
Ableton		15.19
Stüssy		12.41
Acne Studios		12.39
Mixcloud		12.32
Maison Margiela		12.11
Depop		11.78
Marni		11.37
Carhartt		10.31
Volcom		8.80
Supreme		8.67
Kodak		8.58
Vivienne Westwood		8.00
Foot Locker		7.24
Champion		7.11
Stone Island		6.97
Coachella		6.93
JACQUEMUS		5.99
Publix		5.72
Beats Electronics		5.66
Spotify Music		5.58
Loewe		4.60
Dr. Martens		4.50
Alexander McQueen		4.41
Vans		4.29
Moncler		4.27
Coach		4.15
Lollapalooza		4.13
Amway		3.89
Converse		3.86
Urban Outfitters		3.70
Balenciaga		3.66
Fujifilm		3.64
Hennessy		3.35
Polo Ralph Lauren		3.34
Gatorade		3.27
Sprite		3.19
The North Face		3.18
New Balance		3.14
Timberland		2.82
Marc Jacobs		2.80
Polaroid		2.67
GAP		2.62
Nike		2.53