40mP
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
587,000
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 17:11:20 UTC
Genres
Scores
Biography
With a background in music theory and composition, I bring a unique perspective to my writing that goes beyond just surface-level analysis. I enjoy exploring the intricate elements of a piece of music, from its melodies and harmonies to its production techniques and lyrical themes. My goal as a music writer is to not only inform and entertain my audience but also to foster a deeper appreciation and understanding of the power of music as a universal language that connects us all.
40mP is a clear fit for 18-24 & 25-34 audiences with strength across JAPAN, TAIWAN, UNITED STATES. The audience is heavily female (57%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (121,108 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 587,000 · Engagements 4,681 · Rate 0.8% Posts 188 · Views 121,108 · Avg Likes 4,556 · Avg Comments 123 · Avg Views 121,108 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 21% 13-17: 11% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (21%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
JAPAN (41%) TAIWAN (10%) UNITED STATES (8%) SOUTH KOREA (5%) THAILAND (5%) |
Top regions: JAPAN (41%), TAIWAN (10%), UNITED STATES (8%) |
| Platform Engagement | Youtube: 121,108 avg views/post | Best reach: Youtube 121,108 avg views; best engagement: Youtube 4,556 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: 40mP
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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