3LAU
Genres
popmashuphip-hop & rapelectronic trapelectronictropical houseelectropopedmelectro housefuture basspop dancepop edmprogressive housedanceprogressive electro houseelectronic
Influential: 0.00%
Fanbase: 0.00%
Trending: 0.00%
Report Date: 2025-08-15
0
Total Streams
9,728
Social Media Followers
00:00:00
Hours Airplay
CAREER STAGE: MAINSTREAM
Biography
3LAU's rise in the music industry began at college fraternity parties and quickly escalated to performing at sold-out shows worldwide, accumulating over 1 billion music streams. Known for his electrifying live performances, 3LAU has graced the stages of major music festivals like EDC Vegas, Ultra, and Lollapalooza.
An early advocate for integrating blockchain technology into the music industry, 3LAU has found success in tokenizing his music and is currently the top musician in the world for NFT sales. Inspired by his experiences with copyright issues and industry injustices, he founded Royal in January 2022 to address the longstanding challenges of the music value chain. Royal aims to empower artists by providing them with ownership and control over their work while offering a platform to earn from their creations, featuring releases from artists such as NAS, Diplo, and the Chainsmokers.
An early advocate for integrating blockchain technology into the music industry, 3LAU has found success in tokenizing his music and is currently the top musician in the world for NFT sales. Inspired by his experiences with copyright issues and industry injustices, he founded Royal in January 2022 to address the longstanding challenges of the music value chain. Royal aims to empower artists by providing them with ownership and control over their work while offering a platform to earn from their creations, featuring releases from artists such as NAS, Diplo, and the Chainsmokers.
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Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist 3LAU score
10.91% — Very Strong bucket.
Product: NFT music releases
Product: Exclusive merchandise drops
Product: Virtual concert experiences
Followers:9,728
Engagements:1,061
Rate:10.9%
Posts:1
Views:20,012
Avg Likes:1,061
Avg Comments:34
Avg Views:20,012
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,728 · Engagements 1,061 · Rate 10.9% Posts 1 · Views 20,012 · Avg Likes 1,061 · Avg Comments 34 · Avg Views 20,012 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 45% 25-34: 39% 35-44: 9% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (39%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (51%) PAKISTAN (5%) UNITED KINGDOM (3%) MEXICO (3%) CANADA (3%) |
Top regions: UNITED STATES (51%), PAKISTAN (5%), UNITED KINGDOM (3%) |
| Platform Engagement | Tiktok: 20,012 avg views/post | Best reach: Tiktok 20,012 avg views; best engagement: Tiktok 1,061 avg likes |
Recommendations
Products & Services
- NFT music releases
- Exclusive merchandise drops
- Virtual concert experiences
- Music production tutorials
- Collaborative remix contests
- Blockchain music rights management tools
- Fan engagement platforms
- VIP concert packages
Marketing Angles
- Highlight NFT success stories
- Leverage electrifying live performance footage
- Promote artist empowerment through blockchain
- Engage fans with interactive social media campaigns
- Utilize festival appearances for brand visibility
- Create behind-the-scenes content showcasing music creation
Content Themes
- The future of music and blockchain
- Live performance highlights
- Artist empowerment and ownership
- Fan stories and testimonials
- Music festival experiences
- Innovative music production techniques
Partnership Brands
- Royal
- EDC
- Ultra Music Festival
- Lollapalooza
- SoundCloud
- Spotify
- Apple Music
- Tidal
- TikTok
- YouTube
- Patreon
- Discord
- Red Bull
- Beats by Dre
- Razer
- GoPro
- Adobe
- Ableton
- Native Instruments
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Click the button below to check Social Media stats.
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Total Streams (2025-08-23)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-23)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-22)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-21 ? 2025-08-22
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| 11e826c0-1d7e-eb5c-b4c6-a0369fe50396 | 0.00 | 0.12 | +0.12 |
| 11e8407b-4b21-c988-ac0f-aa1c026db3d8 | 0.00 | 0.10 | +0.10 |
| 2114c66c-d26f-4eb1-bc90-a7d5e715c141 | 0.00 | 4.28 | +4.28 |
| 3c26f78e-3c04-11e9-a785-549f35141000 | 0.00 | 3.15 | +3.15 |
| 80280758-c179-11e8-ac28-525400009efb | 0.00 | 1.62 | +1.62 |
Streams & Royalties
| Metric | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |