3LAU
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
9,728
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:47:53 UTC
Genres
Biography
An early advocate for integrating blockchain technology into the music industry, 3LAU has found success in tokenizing his music and is currently the top musician in the world for NFT sales. Inspired by his experiences with copyright issues and industry injustices, he founded Royal in January 2022 to address the longstanding challenges of the music value chain. Royal aims to empower artists by providing them with ownership and control over their work while offering a platform to earn from their creations, featuring releases from artists such as NAS, Diplo, and the Chainsmokers.
3LAU has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, PAKISTAN, UNITED KINGDOM. A heavily male (62%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 20,012 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Royal, EDC, Ultra Music Festival signals obvious wins in NFT music releases, Exclusive merchandise drops, Virtual concert experiences. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,728 · Engagements 1,061 · Rate 10.9% Posts 1 · Views 20,012 · Avg Likes 1,061 · Avg Comments 34 · Avg Views 20,012 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 39% 35-44: 9% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (39%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (51%) PAKISTAN (5%) UNITED KINGDOM (3%) MEXICO (3%) CANADA (3%) |
Top regions: UNITED STATES (51%), PAKISTAN (5%), UNITED KINGDOM (3%) |
| Platform Engagement | Tiktok: 20,012 avg views/post | Best reach: Tiktok 20,012 avg views; best engagement: Tiktok 1,061 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- NFT music releases
- Exclusive merchandise drops
- Virtual concert experiences
- Music production tutorials
- Collaborative remix contests
- Blockchain music rights management tools
- Fan engagement platforms
- VIP concert packages
Marketing Angles
- Highlight NFT success stories
- Leverage electrifying live performance footage
- Promote artist empowerment through blockchain
- Engage fans with interactive social media campaigns
- Utilize festival appearances for brand visibility
- Create behind-the-scenes content showcasing music creation
Content Themes
- The future of music and blockchain
- Live performance highlights
- Artist empowerment and ownership
- Fan stories and testimonials
- Music festival experiences
- Innovative music production techniques
Partnership Brands
- Royal
- EDC
- Ultra Music Festival
- Lollapalooza
- SoundCloud
- Spotify
- Apple Music
- Tidal
- TikTok
- YouTube
- Patreon
- Discord
- Red Bull
- Beats by Dre
- Razer
- GoPro
- Adobe
- Ableton
- Native Instruments
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: 3LAU
The map shows every radio station that aired 3LAU today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 21:07:44 | The Night | Radio Club | Wallers-Arenberg, FR | 97 |
| 2025-08-22 18:56:25 | Better with You (feat. Iselin) | 1 Pure EDM | Chicago, IL, US | 189 |
| 2025-08-22 14:58:37 | How You Love Me | Radyo S | Bursa, TR | 6 |
| 2025-08-22 03:34:23 | Into You (3LAU remix) | Joy 94.9 | Melbourne, AU | 7 |
| 2025-08-22 02:47:23 | Everything | 1 Pure EDM | Chicago, IL, US | 257 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
