2rare
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,873,410
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:55:08 UTC
Genres
Scores
Biography
After shifting his focus from school and football to music, 2rare honed his craft to create feel-good anthems like “Big Bag,” drawing inspiration from comedy legends like Martin Lawrence and Kevin Hart. With the release of his label debut “Big Drippa” and subsequent singles, 2rare’s infectious energy and catchy hooks have propelled him to the forefront of the industry, setting the stage for a promising future in music.
2rare draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, NIGERIA, GHANA. The skew is male-leaning (51%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 149,700 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Palm Angels, Spinrilla, True Religion makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,873,410 · Engagements 90,374 · Rate 2.3% Posts 1,955 · Views 149,700 · Avg Likes 89,633 · Avg Comments 472 · Avg Views 149,700 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 24% 13-17: 11% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (24%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (86%) NIGERIA (2%) GHANA (1%) UNITED KINGDOM (1%) CANADA (1%) |
Top regions: UNITED STATES (86%), NIGERIA (2%), GHANA (1%) |
| Platform Engagement | Instagram: 83,058 avg likes/post · Tiktok: 149,700 avg views/post | Best reach: Tiktok 149,700 avg views; best engagement: Instagram 83,058 avg likes |
Top Brand Affinities
Palm Angels
Spinrilla
True Religion
Marni
Alexander McQueen
FashionNova
Amazon Music
New Era
Coach
Lanvin
SoundCloud
boohoo
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 24.02 | |
| Spinrilla | 22.40 | |
| True Religion | 16.83 | |
| Marni | 13.49 | |
| Alexander McQueen | 12.12 | |
| FashionNova | 12.00 | |
| Amazon Music | 10.68 | |
| New Era | 8.61 | |
| Coach | 7.91 | |
| Lanvin | 7.68 | |
| SoundCloud | 6.61 | |
| boohoo | 6.50 | |
| Fendi | 6.23 | |
| Maison Margiela | 5.89 | |
| Verizon | 5.68 | |
| Kappa | 5.38 | |
| Moncler | 5.33 | |
| Cartier | 4.94 | |
| shein | 4.85 | |
| Steve Madden | 4.63 | |
| Hennessy | 4.58 | |
| iHeartRadio Music Awards | 4.41 | |
| Urban Outfitters | 4.40 | |
| Fenty beauty | 4.23 | |
| American Eagle | 3.91 | |
| SheInside | 3.88 | |
| MTV | 3.84 | |
| Balenciaga | 3.43 | |
| ESPN | 3.34 | |
| Christian Louboutin | 3.31 | |
| Polo Ralph Lauren | 3.29 | |
| Hermès | 3.10 | |
| Philips | 3.00 | |
| ASOS | 2.93 | |
| Kodak | 2.89 | |
| FOREX | 2.87 | |
| Beats Electronics | 2.79 | |
| NBC | 2.71 | |
| TOM FORD | 2.63 | |
| Tommy Hilfiger | 2.54 | |
| Timberland | 2.54 | |
| Versace | 2.50 | |
| Yves Saint Laurent | 2.31 | |
| New Balance | 2.22 | |
| Under Armour | 2.22 | |
| Dolce & Gabbana | 2.21 | |
| Spotify Music | 2.17 | |
| Louis Vuitton | 2.16 | |
| Walmart | 2.14 | |
| Nickelodeon | 2.10 |
Official Profiles
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LoginArtist: 2rare
The map shows every radio station that aired 2rare today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 08:34:29 | Do It Again (feat. 2Rare) | 102 JAMZ | Reidsville, NC, US | 160 |
| 2025-08-22 02:08:46 | On the Ground (feat. 2Rare) | WPWX-FM | Chicago, IL, US | 60 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |