Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,555,900
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:38:04 UTC
Genres
Scores
Biography
After parting ways with Jay Park, 2PM continued to make waves in the K-pop scene, releasing albums like "Go Crazy!" and "Genesis of 2PM" that topped the charts in both South Korea and Japan. The group's dynamic performances and catchy music endeared them to fans worldwide, leading to successful tours and further releases like the Japanese album "2PM of 2PM." With their unique sound and energetic stage presence, 2PM solidified their status as one of the leading boy bands in the K-pop industry.
2PM resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDONESIA, THAILAND. The demographic is heavily female (77%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 92,100 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with JYP Entertainment, Samsung, Nike maps cleanly into K-pop merchandise (albums, posters, apparel), Concert tickets and VIP packages, Streaming service subscriptions. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,555,900 · Engagements 7,681 · Rate 0.5% Posts 716 · Views 116,376 · Avg Likes 6,996 · Avg Comments 201 · Avg Views 116,376 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 23% 13-17: 9% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (23%) |
| Gender Split |
Female: 77% Male: 23% Non-binary/Other: 0% |
Skews female (77%) |
| Top Countries |
UNITED STATES (18%) INDONESIA (12%) THAILAND (10%) PHILIPPINES (6%) SOUTH KOREA (6%) |
Top regions: UNITED STATES (18%), INDONESIA (12%), THAILAND (10%) |
| Platform Engagement | Tiktok: 92,100 avg views/post · Youtube: 24,276 avg views/post | Best reach: Tiktok 92,100 avg views; best engagement: Tiktok 5,341 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- K-pop merchandise (albums, posters, apparel)
- Concert tickets and VIP packages
- Streaming service subscriptions
- Dance classes or workshops
- Fan meet-and-greet events
- Collaborative music projects
- Social media engagement campaigns
- Exclusive behind-the-scenes content
Marketing Angles
- Leverage the 'beast' style image in promotions
- Highlight dynamic performances and choreography
- Engage fans through interactive social media challenges
- Create nostalgia marketing around past hits
- Utilize influencer partnerships in K-pop community
- Promote international tours and events
Content Themes
- Behind-the-scenes of music videos
- Dance tutorials of popular songs
- Fan stories and testimonials
- Cultural exchange content with international fans
- Music and fashion trends in K-pop
- Live Q&A sessions with band members
Partnership Brands
- JYP Entertainment
- Samsung
- Nike
- Coca-Cola
- McDonald's
- Sephora
- Adidas
- Bose
- Sony Music
- Spotify
- YouTube
- TikTok
- Naver
- LINE
- Klook
- Lotte
- Hyundai
- Starbucks
- Kraft
- Pepsi
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: 2PM
The map shows every radio station that aired 2PM today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 08:49:46 | 10 out of 10 (Album Version) | KBS CoolFM Main | Seoul, KR | 201 |
| 2025-08-22 08:35:33 | 우리집 | Arirang Radio | Jeju, KR | 183 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |