257ers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
262,767
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-04 10:55:52 UTC
Genres
Scores
Biography
257ers cuts through with 18-24 & 25-34 audiences and consistency across GERMANY, AUSTRIA, SWITZERLAND. A heavily male (82%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 6,456 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Impericon, Oettinger, Krombacher, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 262,767 · Engagements 2,181 · Rate 0.8% Posts 416 · Views 11,174 · Avg Likes 2,121 · Avg Comments 73 · Avg Views 11,174 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 37% 35-44: 10% 13-17: 3% |
Largest: 18-24 (47%); next: 25-34 (37%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
GERMANY (88%) AUSTRIA (3%) SWITZERLAND (2%) UNITED STATES (2%) SPAIN (1%) |
Top regions: GERMANY (88%), AUSTRIA (3%), SWITZERLAND (2%) |
| Platform Engagement | Instagram: 1,453 avg likes/post · Tiktok: 6,456 avg views/post · Youtube: 4,718 avg views/post | Best reach: Tiktok 6,456 avg views; best engagement: Instagram 1,453 avg likes |
Top Brand Affinities
Impericon
Oettinger
Krombacher
Bitburger
Gamescom
Warsteiner
Braun
Commerzbank
Beck`s
Alpha Industries
Edeka
Augustiner Helles
| Brand | Category | Score |
|---|---|---|
| Impericon | 74.33 | |
| Oettinger | 73.82 | |
| Krombacher | 64.80 | |
| Bitburger | 57.08 | |
| Gamescom | 50.34 | |
| Warsteiner | 43.62 | |
| Braun | 25.79 | |
| Commerzbank | 25.76 | |
| Beck`s | 24.67 | |
| Alpha Industries | 24.30 | |
| Edeka | 23.72 | |
| Augustiner Helles | 17.92 | |
| Hummel | 16.77 | |
| Opel | 13.35 | |
| Square Enix | 12.09 | |
| Far Cry | 11.27 | |
| Jim Beam | 11.23 | |
| Ellesse | 10.93 | |
| Seat | 10.87 | |
| Jagermeister | 8.76 | |
| Stihl | 8.45 | |
| Fanta | 8.36 | |
| Life Is Strange | 8.07 | |
| Borderlands | 7.84 | |
| Lidl | 7.62 | |
| Paulaner | 7.50 | |
| Pioneer | 7.48 | |
| Monster Beverage | 7.20 | |
| Final Fantasy | 7.13 | |
| Absolut | 6.29 | |
| World of Warcraft | 6.21 | |
| Resident Evil | 5.72 | |
| Superdry | 5.63 | |
| Capcom | 5.37 | |
| BBS | 5.11 | |
| Lufthansa | 5.05 | |
| Haribo | 4.99 | |
| RAZER | 4.91 | |
| ALDI | 4.88 | |
| AMC | 4.86 | |
| The Witcher | 4.75 | |
| Hugo Boss | 4.61 | |
| Audi | 4.48 | |
| Nvidia | 4.41 | |
| Husqvarna Motorcycles | 4.23 | |
| Volkswagen | 4.22 | |
| BH Cosmetics | 4.21 | |
| Fallout | 4.19 | |
| Red Bull | 3.99 | |
| Bethesda Softworks | 3.91 |
Official Profiles
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LoginArtist: 257ers
The map shows every radio station that aired 257ers today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 22:17:53 | Holz | ORF Hitradio Ö3 | Vienna, AT | 174 |
| 2025-08-22 20:06:31 | Holz | Radio Cottbus 94.5 | Cottbus, DE | 172 |
| 2025-08-22 17:54:33 | Autopilot (feat. Sido) | Radio Cottbus 94.5 | Cottbus, DE | 182 |
| 2025-08-22 12:40:30 | Holz | Life Radio | Linz, AT | 171 |
| 2025-08-22 01:42:36 | Püppchen | NB Radiotreff | Neubrandenburg, DE | 245 |
| 2025-08-22 00:57:51 | Holz | Radio Klinikfunk | Wiesbaden, DE | 137 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |