21 Savage

21 Savage — hip-hop & rap artist from US.

Emerging from Atlanta's vibrant hip-hop scene, 21 Savage began his journey with Slaughtergang before making waves as a solo artist with his breakout 2014…

Influential: 79.52% Fanbase: 81.16% Trending: 78.70% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 32.89% • Very Strong

As of 2025-08-23

20,622,391

Social Media Followers

As of 2025-08-23

00:00:00

Hours Airplay

2025-10-07 08:06:00 UTC

Genres

hip-hop & raphip hopraptrapatl hip hophip-hop/rapcontemporary hip hop

Biography

Emerging from Atlanta's vibrant hip-hop scene, 21 Savage began his journey with Slaughtergang before making waves as a solo artist with his breakout 2014 single "Picky." The rapper's meteoric rise continued with the release of his debut mixtape, The Slaughter Tape, in 2015, followed by collaborative efforts like the Free Guwop EP with Sonny Digital. Teaming up with acclaimed producer Metro Boomin, 21 Savage achieved chart success with their 2016 EP Savage Mode, breaking into the Top 25 of the Billboard 200 and reaching number seven on the Rap Albums chart. His highly anticipated debut full-length, Issa Album, dropped in 2017, showcasing his gritty lyricism over beats by Metro Boomin, Southside, Zaytoven, and DJ Mustard, with standout tracks like "Whole Lot" featuring Young Thug.

21 Savage's raw authenticity and undeniable talent have solidified him as a prominent figure in the rap game, drawing fans in with his distinct flow and compelling storytelling. With a string of successful releases and high-profile collaborations under his belt, he continues to captivate audiences with his signature style and unwavering dedication to his craft.

Top Brand Affinities

Report Date: 2025-08-23

21 Savage draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (74%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 2,250,000 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Palm Angels, True Religion, Champion makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 21 Savage score 2.91% — Strong bucket.

Brand: Palm AngelsBrand: True ReligionBrand: Champion

Followers:20,622,391

Engagements:1,041,164

Rate:5.0%

Posts:1,380

Avg Likes:1,041,164

Avg Comments:5,027

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,622,391 · Engagements 1,041,164 · Rate 5.0% Posts 1,380 · Views 0 · Avg Likes 1,041,164 · Avg Comments 5,027 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 8% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (36%) BRAZIL (6%) UNITED KINGDOM (4%) FRANCE (4%) RUSSIA (3%)	Top regions: UNITED STATES (36%), BRAZIL (6%), UNITED KINGDOM (4%)
Platform Engagement	Tiktok: 2,250,000 avg views/post · Youtube: 96,357 avg views/post	Best reach: Tiktok 2,250,000 avg views; best engagement: Tiktok 331,750 avg likes

Top Brand Affinities

Palm Angels

Score: 32.89

True Religion

Score: 13.82

Champion

Score: 10.00

Maybach

Score: 7.27

Hennessy

Score: 6.76

Pontiac

Score: 6.36

Philips

Score: 5.48

SoundCloud

Score: 5.31

Supreme

Score: 5.29

Christian Louboutin

Score: 4.89

FashionNova

Score: 4.81

Alexander McQueen

Score: 4.61

Brand	Category	Score
Palm Angels		32.89
True Religion		13.82
Champion		10.00
Maybach		7.27
Hennessy		6.76
Pontiac		6.36
Philips		5.48
SoundCloud		5.31
Supreme		5.29
Christian Louboutin		4.89
FashionNova		4.81
Alexander McQueen		4.61
Kodak		4.55
Margaritaville		4.37
Dolce & Gabbana		4.36
Stüssy		4.35
Coach		4.33
Nice Kicks		4.22
Warner Bros		3.89
Miu Miu		3.78
MTV		3.46
BALMAIN		3.44
Versace		3.37
Los Angeles Lakers		3.30
NBA		3.14
Beats Electronics		3.02
Carhartt		2.97
Gucci		2.94
ASOS		2.89
Sneakerhead		2.74
Urban Outfitters		2.63
Rolls-Royce		2.61
The North Face		2.49
Balenciaga		2.48
Matrix		2.42
Topshop		2.34
Lollapalooza		2.28
Cartier		2.24
GAP		2.18
Lacoste		2.16
Vans		2.13
Louis Vuitton		2.11
Fenty beauty		2.09
shein		2.06
Herbalife		2.03
Polo Ralph Lauren		2.03
Budweiser		2.02
Nike		2.01
Timberland		2.01
Coachella		1.99

Official Profiles

Artist: 21 Savage

Date Range: 2025-10-07 → 2025-10-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired 21 Savage today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-05-28)

Total: 45,138,243

PLATFORM

TOTAL

[+]

Spotify

43,152,462

95.60%

[+]

Last.fm

1,985,781

4.40%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Pandora

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 14:01:01	Creepin' (with The Weeknd & 21 Savage)	Prvi karlovački - WOW Hits	Karlovac, HR	3
2025-08-22 13:55:06	Creepin' (with The Weeknd & 21 Savage)	Hit 88.9 FM	Khalándrion, GR	181
2025-08-22 13:54:06	redrum	Mega Hits	Lisbon, PT	244
2025-08-22 13:51:23	Creepin' (with The Weeknd & 21 Savage)	87.6 Hard Rock FM	Jakarta, ID	214
2025-08-22 13:48:13	Creepin' (with The Weeknd & 21 Savage)	Champagne FM	Château-Thierry, FR	135
2025-08-22 13:44:17	Creepin' (with The Weeknd & 21 Savage)	Majic 95.1	Fort Wayne, IN, US	215
2025-08-22 13:39:03	Circo Loco	Fly FM	Kota Bharu, MY	138
2025-08-22 13:38:37	Good Good - Radio Edit	Mai FM	Whangarei, NZ	146
2025-08-22 13:32:03	Creepin' (with The Weeknd & 21 Savage)	KSWD-FM (The Sound Seattle 94.1 FM)	Seattle, WA, US	214
2025-08-22 13:27:35	Creepin' (with The Weeknd & 21 Savage)	Hot 104.7	Kennebunkport, ME, US	198