2 Unlimited

2 Unlimited

Country: NL

Influence: 61.53% Fanbase: 46.42% Trending: 69.08% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-15

109,760

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-27 15:09:25 UTC

Genres

hip-hop & raphip houseelectronicdancebubblegum danceelectroniceuropeaneurodanceeuropop

Biography

Dutch techno/dance-pop group 2 Unlimited rose to fame in the early '90s, achieving immense popularity in Europe with 18 million records sold and numerous number one singles across the continent, including 11 consecutive chart-toppers in England. Formed in 1991 by producers Phil Wilde and Jean-Paul DeCoster, alongside rapper Ray Slijngaard and vocalist Anita Doth, the group gained initial success with their debut single "Get Ready for This."

2 Unlimited's sophomore album, "No Limits," released in 1993, solidified their status as a chart-topping sensation, with the title track reaching number one in 15 European countries and Canada. Subsequent albums and singles, such as "Real Things" and hits like "The Real One" and "No One," further established the group's success. Following the release of the compilation album "Hits Unlimited," members pursued individual endeavors, with Slijngaard focusing on managing his label and Doth transitioning to TV and radio, though she collaborated with artists like Mad Cobra.

2 Unlimited Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

2 Unlimited cuts through with 25-34 & 35-44 audiences and consistency across NETHERLANDS, BRAZIL, FRANCE. A heavily male (84%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 69,240 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist 2 Unlimited score 1.12%Moderate bucket.
Followers:109,760
Engagements:1,229
Rate:1.1%
Posts:276
Views:82,540
Avg Likes:1,141
Avg Comments:57
Avg Views:82,540

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 109,760 · Engagements 1,229 · Rate 1.1%
Posts 276 · Views 82,540 · Avg Likes 1,141 · Avg Comments 57 · Avg Views 82,540
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
35-44: 35%
18-24: 12%
45-64: 11%
Largest: 25-34 (41%); next: 35-44 (35%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries NETHERLANDS (8%)
BRAZIL (6%)
FRANCE (6%)
MEXICO (6%)
PERU (6%)
Top regions: NETHERLANDS (8%), BRAZIL (6%), FRANCE (6%)
Platform Engagement Tiktok: 13,300 avg views/post · Youtube: 69,240 avg views/post Best reach: Youtube 69,240 avg views; best engagement: Youtube 586 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: 2 Unlimited

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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Date/Time (UTC) Event Venue Location Tickets
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