1991
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
93,065
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 21:01:21 UTC
Genres
Scores
Biography
As 1991 hits his stride, his label affiliation with Polydor / Chaos marks a new chapter in his career, showcasing the most ambitious and innovative creations yet. With a track record of successful singles and remixes, 1991 is poised to continue making waves in the drum & bass scene, cementing his status as one of the genre's standout talents in recent years.
1991 speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, GERMANY. Composition is heavily male (83%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,396 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near iHeartRaves, Mixcloud, Pioneer, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 93,065 · Engagements 2,823 · Rate 3.0% Posts 551 · Views 6,119 · Avg Likes 2,765 · Avg Comments 112 · Avg Views 6,119 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 41% 35-44: 10% 13-17: 3% |
Largest: 18-24 (43%); next: 25-34 (41%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED KINGDOM (17%) UNITED STATES (15%) GERMANY (7%) POLAND (4%) FRANCE (4%) |
Top regions: UNITED KINGDOM (17%), UNITED STATES (15%), GERMANY (7%) |
| Platform Engagement | Instagram: 2,240 avg likes/post · Youtube: 1,396 avg views/post | Best reach: Youtube 1,396 avg views; best engagement: Instagram 2,240 avg likes |
Top Brand Affinities
iHeartRaves
Mixcloud
Pioneer
Phase One
Ableton
Air New Zealand
Trancefamily
SoundCloud
Akai
MOOG
Sennheiser
Vauxhall
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 123.48 | |
| Mixcloud | 69.07 | |
| Pioneer | 58.99 | |
| Phase One | 40.06 | |
| Ableton | 39.16 | |
| Air New Zealand | 33.88 | |
| Trancefamily | 21.60 | |
| SoundCloud | 20.82 | |
| Akai | 18.27 | |
| MOOG | 15.26 | |
| Sennheiser | 14.43 | |
| Vauxhall | 13.94 | |
| Tomorrowland | 12.58 | |
| Beats Electronics | 6.58 | |
| Jagermeister | 6.12 | |
| Spotify Music | 5.62 | |
| New Line Cinema | 5.37 | |
| Coachella | 4.50 | |
| Kmart | 4.48 | |
| Holden | 4.40 | |
| Lollapalooza | 3.58 | |
| Warner Bros | 3.34 | |
| Tesco | 3.27 | |
| Monster Beverage | 3.23 | |
| Stüssy | 3.15 | |
| Red Bull | 2.95 | |
| Counter-Strike | 2.94 | |
| Matrix | 2.94 | |
| Chrysler | 2.88 | |
| BBC | 2.80 | |
| Sunnies Studios | 2.75 | |
| Lush | 2.73 | |
| Aston Martin | 2.70 | |
| McLaren | 2.70 | |
| Great Wall | 2.58 | |
| Heineken | 2.54 | |
| Vans | 2.48 | |
| NHL | 2.42 | |
| Bellagio | 2.41 | |
| Rover | 2.32 | |
| Guinness | 2.31 | |
| Carhartt | 2.27 | |
| A Game of Tones | 2.22 | |
| Skoda | 2.20 | |
| GoPro | 2.17 | |
| ASOS | 2.14 | |
| Showtime | 2.12 | |
| Sneakerhead | 2.09 | |
| Volkswagen | 2.07 | |
| Geocaching | 2.06 |
Official Profiles
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LoginArtist: 1991
The map shows every radio station that aired 1991 today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 20:50:13 | The Feeling | M-1 Dance | Vilnius, LT | 162 |
| 2025-08-22 20:32:52 | The Feeling | NRJ Électro | Paris, FR | 165 |
| 2025-08-22 20:12:38 | The Feeling | 1 FM Dance One | Zug, CH | 167 |
| 2025-08-22 19:29:57 | Love Is The Answer | George FM | Tauranga, NZ | 199 |
| 2025-08-22 19:20:51 | Feels (feat. Issey Cross) | Unity Radio 92.8 FM | Manchester, GB | 170 |
| 2025-08-22 19:20:50 | Feels (feat. Issey Cross) | WAEV | Savannah, GB | 171 |
| 2025-08-22 18:57:45 | The Feeling | Saules Radijas | Šiauliai, LV | 126 |
| 2025-08-22 18:12:42 | Jungle | George FM | Tauranga, NZ | 199 |
| 2025-08-22 17:27:52 | Worlds Apart | VoxPop | Tórshavn, FO | 177 |
| 2025-08-22 15:58:56 | Love Is The Answer | George FM | Tauranga, NZ | 196 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |